Core Insights - Haidilao has launched a promotional campaign offering free durian to customers, continuing its tradition of "surprising service" [3][7] - The initiative aims to enhance customer experience during wait times, responding to customer feedback for dessert options [4][6] - The effectiveness of this promotion in driving repeat purchases and positive word-of-mouth will depend on the brand's ability to redesign the service experience [3][8] Group 1: Promotion Details - The promotion includes a free durian for each table, available on a first-come, first-served basis, with a limited daily supply [7] - The promotion is currently offered only on weekdays, with additional small snacks provided if durians run out [7] - The initiative was inspired by customer suggestions during a busy period, highlighting the brand's responsiveness to consumer needs [4][6] Group 2: Market Context - The restaurant industry is experiencing intense competition, with many brands mimicking each other's offerings [8] - Experts suggest that relying solely on giveaways like free durians may lead to diminishing returns, emphasizing the need for a more comprehensive customer experience [3][8] - To stand out, Haidilao should consider integrating service elements that address specific customer pain points and create memorable experiences [8]

天眼查App显示，近日，成都市温江区糖韵财汇甜品店（个体工商户）成立，法定代表人为张雪芹，注 册资本2万人民币，经营范围为许可项目：餐饮服务（不产生油烟、异味、废气）；食品销售；食品互 联网销售；酒类经营。（依法须经批准的项目，经相关部门批准后方可开展经营活动，具体经营项目以 相关部门批准文件或许可证件为准）一般项目：工艺美术品及礼仪用品销售（象牙及其制品除外）；日 用百货销售；日用品销售；化妆品零售；互联网销售（除销售需要许可的商品）；日用化学产品销售； 日用木制品销售；日用口罩（非医用）销售；家用电器销售；美发饰品销售；食用农产品零售；体育用 品及器材零售；礼品花卉销售；茶具销售；通讯设备销售；互联网设备销售；电子产品销售；日用陶瓷 制品销售；鞋帽零售；眼镜销售（不含隐形眼镜）；针纺织品销售；日用玻璃制品销售；搪瓷制品销 售；母婴用品销售；第一类医疗器械销售。（除依法须经批准的项目外，凭营业执照依法自主开展经营 活动）。 ...

Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the global leading trend culture and entertainment group, Pop Mart, which highlights its popular IPs SKULLPANDA and CRYBABY, creating an immersive experience for attendees [1][3]. Group 1: Event Highlights - Pop Mart's exhibition theme is "Creating Trends, Boundless Play," featuring a birthday celebration design to commemorate the company's 15th anniversary, creating a warm and festive atmosphere [3]. - The exhibition booth includes a giant birthday cake adorned with various IP characters that have accompanied the brand's growth, symbolizing the connection to a beautiful life [3]. Group 2: IP Showcase - Pop Mart emphasizes its popular IPs SKULLPANDA and CRYBABY, with SKULLPANDA designed by artist 熊喵, representing the aesthetic of "boundless imagery" and encouraging self-exploration [5]. - CRYBABY, created by Thai artist Molly, focuses on emotional expression and resonates deeply with global audiences, advocating for facing emotions and moving forward [5]. - The exhibition also features limited edition products that incorporate local cultures, enhancing the connection with global consumers [5]. Group 3: Product Innovation - Pop Mart showcases a variety of products, including figurines and plush toys, allowing attendees to experience the brand's unique culture and service [6]. - The company continues to innovate product categories, expanding consumer engagement through the use of PVC plush toys that enhance expression and display [6]. - Pop Mart has developed a diverse product matrix and is exploring new business areas such as building blocks, desserts, and jewelry, breathing new life into its IPs [6]. Group 4: Future Outlook - The company reports that all four major regions achieved over 100% growth in the first half of 2025, with the Americas experiencing a tenfold increase, indicating a successful internationalization strategy [8]. - Pop Mart aims to maintain its brand essence and collaborate with artists to create a better trend lifestyle in the future [10].

Core Viewpoint - A new dessert shop named "Yongwudao Dessert Shop" has been established in Longquanyi District, Chengdu, with a registered capital of 10,000 RMB, indicating a growing trend in the local food and beverage industry [1] Company Summary - The legal representative of the dessert shop is Liu Yaqi, highlighting individual entrepreneurship in the food sector [1] - The business scope includes various licensed and general projects, such as catering services, food sales, and internet sales of food products, which reflects a diverse operational strategy [1] Industry Summary - The shop's operations are categorized under non-polluting food services, which aligns with increasing consumer demand for environmentally friendly dining options [1] - The inclusion of fresh milk transportation and the sale of health food products indicates a focus on health-conscious consumers and the growing trend of online food sales [1]

Core Viewpoint - The trend of high-priced bread is becoming the norm in the market, with many consumers expressing surprise at the rising prices of bakery products, leading to discussions on social media platforms [1][4]. Group 1: Market Trends - High-priced bakery brands are rapidly expanding, with brands like "祐禾" (Youhe) opening over 100 stores nationwide, focusing on high-quality, visually appealing products with an average transaction value of 60 yuan [4]. - The online discourse around expensive bread has gained significant traction, with over 41,000 posts on Xiaohongshu and discussions on Weibo reaching over 50 million views [1]. Group 2: Industry Dynamics - The baking industry is undergoing a "high open, high close" dynamic adjustment period, with opening and closing rates for bakery brands projected at 37.1% and 34.2% respectively for 2024, indicating a rapid market reshuffle [5]. - Several traditional bakery brands are facing operational difficulties, with notable closures such as "静安面包房" (Jingan Bakery) reducing from over 80 stores to just 4, and "85度C" closing over 40 stores in mainland China this year [8]. Group 3: Cross-Industry Integration - The integration of baking with other sectors is accelerating, as tea, coffee, and hot pot brands are entering the baking market, altering the competitive landscape [9][12]. - Supermarkets are increasingly offering short-shelf-life baked goods, with products like "大润发" (RT-Mart) potato bread and "山姆" (Sam's Club) mochi and Swiss rolls achieving significant sales [12].

Core Points - Dongguan Humen Tianmen Dessert Shop has been established as an individual business entity with a registered capital of 100,000 RMB [1] - The business scope includes licensed projects such as catering services, food sales, and online food sales, which require approval from relevant authorities [1] - General projects include sales of pre-packaged food, health food (pre-packaged), fresh fruit retail, and agricultural products sales [1] Company Overview - The registered capital of the dessert shop is 100,000 RMB [1] - The shop is classified as an individual business entity [1] Business Scope - Licensed projects include catering services and food sales, which must be approved by relevant departments [1] - General projects encompass the sale of pre-packaged food, health food, fresh fruits, and agricultural products [1] - The shop is permitted to conduct online sales of pre-packaged food and other agricultural products without requiring special licenses [1]

Core Insights - Recently, Nanchang High-tech Zone established a partnership with Tianshiguang Dessert Shop, a sole proprietorship, with a registered capital of 20,000 RMB [1] Company Overview - The legal representative of Tianshiguang Dessert Shop is Zhang Nianfeng [1] - The business scope includes licensed projects such as catering services and food sales, which require approval from relevant authorities before operation [1] - General projects include food sales (limited to pre-packaged food) and delivery services, which can be conducted independently with a business license [1]

Core Viewpoint - The article discusses the unique concept of "limited-time dessert shops" in Japan, particularly at train stations, highlighting how this model has evolved and its cultural significance in attracting customers through novelty and seasonal offerings [7][21]. Group 1: Concept and Evolution - The idea of rotating dessert shops at train stations is rooted in Japan's cultural affinity for "limited-time" products, which creates a sense of scarcity and new experiences for consumers [7][21]. - The emergence of these dessert shops can be traced back to the privatization of Japan's national railways in 1987, which led companies to seek new revenue streams beyond ticket sales [11][12]. - JR East's "ecute" brand, launched in 2005, marked the beginning of integrating commercial spaces within train stations, paving the way for the later development of limited-time dessert shops [13][15]. Group 2: Market Dynamics - The success of "ecute" demonstrated the commercial potential of train stations, inspiring other private railway companies to explore similar concepts, leading to the establishment of Sweets Mode and Sweets Box in 2007 and 2008, respectively [17][18]. - The appeal of desserts lies in their ability to provide a small luxury in daily life, especially during economic downturns, making them a popular choice for consumers seeking happiness [21][22]. - The rotating nature of these dessert shops keeps the offerings fresh and engaging, encouraging repeat visits from customers who are eager to try new products [21][22]. Group 3: Business Strategy and Impact - Over 900 dessert shops participate in this rotating model, allowing brands to test new markets and gather customer feedback with minimal investment [22][25]. - The limited-time nature of these shops creates a sense of urgency and excitement, benefiting both the train stations and the brands involved [25][26]. - The article emphasizes the innovative marketing strategies employed by Japanese train companies, which differ significantly from more traditional approaches seen in other markets [35][36].

Core Insights - Liu Yishou, a Chinese hotpot brand, has expanded internationally for 25 years, with over 80 stores across 20 countries and regions, and more than 8000 sales points for its base ingredients [1][3] Group 1: Market Positioning - The combination of China's speed and its culinary traditions, along with digital transformation, has enhanced the global standing of Chinese cuisine [3] - Popular Chinese food items like baozi, noodles, congee, and various tea drinks are well-suited for international markets [3] Group 2: Competitive Advantages - The core advantage of Chinese cuisine in international markets is its taste, with foreign consumers praising the diverse flavors of Chinese desserts [3] - Chinese restaurant brands can innovate and iterate much faster than their foreign counterparts, creating opportunities in the evolving consumer landscape [3] Group 3: Strategic Approach for International Expansion - Liu Mei outlines a four-step approach for restaurant brands going abroad: understanding overseas markets, selecting countries, determining leadership (the "wolf leader" model), and considering the brand's profit model [3] - The "wolf leader" should possess resilience and a strong learning ability, maintaining curiosity and sensitivity to new knowledge and market dynamics [3]

Core Viewpoint - The article discusses the significant differences in sweetness perception between Chinese and Western cultures, highlighting the historical, genetic, and cultural factors that contribute to these differences in sugar consumption and preferences [7][11][22]. Group 1: Global Sugar Consumption Trends - A study from Cambridge University indicates that global sugar consumption has increased over the past decade, with a 36% rise in per capita consumption of sweeteners in beverages and a 9% increase in added sugars in packaged foods from 2007 to 2019 [7]. - Despite the global trend towards healthier eating, actual sugar consumption remains high, with OECD data showing that the average annual sugar consumption in China is only 11 kg, significantly lower than countries like Malaysia [8]. Group 2: Cultural and Historical Context - The article suggests that the Chinese have a lower tolerance for sweetness, which is not merely a matter of personal preference but may be influenced by genetic factors, as indicated by research on the FGF21 hormone that suppresses sweet cravings [10]. - Historically, sugar consumption in China has been restrained compared to regions like Europe and India, where sugar became a staple due to colonialism and trade, leading to a cultural norm of high sugar consumption [12][14][18]. Group 3: Modern Consumption Patterns - In contemporary China, there is a growing awareness of the health implications of sugar, leading to a trend towards low-sugar products, which contrasts with the long-standing sugar preferences in Western countries [21][22]. - The article notes that while sugar is essential for human enjoyment and energy, the Chinese market is adapting more readily to low-sugar trends compared to countries with a long history of high sugar consumption [22]. Group 4: Practical Tips for Adjusting Sweetness - The article provides practical advice for adjusting overly sweet desserts, such as adding a small amount of vinegar or lemon juice to balance sweetness, which can enhance the overall flavor profile [26][27][28]. - Another method suggested is to dilute the sweetness by increasing the quantity of other ingredients in the recipe, although this requires careful consideration of portion sizes [29].