以下文章来源于洞见商机 ，作者洞见商机编辑部 从饭后甜点到引流爆品的彻底蜕变 " 现在，随便走进一家火锅店，总会让我们产生错觉，这究竟是火锅店呢还是甜品店?有时候，冰品柜台前的队伍，甚至比调料台的还长，顾客 举着超大份的芒果冰沙在打卡，在大家的探店笔记里，甜品的美图也占了半壁江山。 现如今，甜品已经从火锅的附属品，变成了决定客流的核心驱动力，这背后透露出了行业的深刻变革，当锅底、涮品的差异化越来越小时，餐 饮竞争的主战场，已经从主餐消费转向了更具有潜力的第二份账单——延伸消费。 " 图源：网络 如今，火锅店里的甜品，早已不是当年那个只用来解腻的配角，而是完成了从形态到价值的全方位升级，彻底颠覆了大众的认知。 1、 产品形态的极致升级，颜值与体验双双在线 传统火锅店的甜品，无非是红糖冰粉、手工小汤圆这类简单品类，只作为餐后解腻的补充存在，而新式火锅的甜品，早已经跳出了这个局限，实现了三重 跨越式的升级，比如高达20厘米的层层雪山冰，嵌着整颗水果的奶油冰碗，顶着厚芝士奶盖的高颜值饮品，它们以远超常规出品的夸张造型，第一眼就抓 住顾客的眼球，自带吸睛属性，产品的精致度和丰富度直逼专业甜品店。 2、商业价值的重新定位 ...

"十一"假期的"前滩国际美食节"，则以全球美食为媒介，打造出国际化的节庆社交场域。"这儿在全国市集圈里都特别出名，我也想看看，为啥年轻人都 爱往这儿跑！"打糕摊黄师傅专程从吉林延边赶来，市集人气比他预期的还要高，假期首日开张仅几小时，销售额已有小几千元。美食节蒸腾的热气与诱 人的香气，吸引着专程前来的食客、漫步的游人，将节日流量切实转化为消费增量。 作为前滩商圈的重要组成部分，浦东"巷式商业"新标杆——前滩公园巷通过一场场标志性活动与区域商业项目联动，让这条限时开放的步行街释放出持续 的创造力，将节庆热度转化为巨大的消费引力和商业活力。 锚定"节日经济"，激活消费新场景 1月1日至3日，每天10点至20点，"迎花开"前滩年宵花集汇聚百余家品牌，以年宵花艺、烟火风味、手作好物等内容营造出浓郁的开年仪式感。漫步其 间，巨大的年宵花篮与"骏马踏春"花艺装置成为热门打卡点，三林刺绣、高桥绒绣等非遗展示增添文化厚度。活动同期，晶耀前滩与陆悦广场L+PLAZA 也开展丰富多彩的迎新活动。"气氛太好了，感觉跨年后立刻'5G速度'过上了春节。"一位市民说。 2025年，前滩公园巷以"公园+街+市"的模式，紧扣传统节日、季节消 ...

Core Viewpoint - The "Xingyu Hui" bakery in Changsha's Tianxin District provides employment opportunities for young adults with autism, allowing them to gain self-worth through work and contribute to society [1][3]. Group 1: Employment and Social Integration - The bakery employs young adults with autism, referred to as "star children," enabling them to earn money through their labor [3]. - The founder of the rehabilitation center, Chen Rong, emphasizes that these individuals can work and contribute to society just like anyone else, highlighting the importance of dignity in their employment [3][5]. - The bakery offers innovative job roles that combine employment support staff with disabled partners, creating opportunities for older individuals with autism [3][4]. Group 2: Marketing and Business Strategy - The bakery is actively training its staff in marketing skills to attract repeat customers, recognizing that success requires more than just opening the doors [1][4]. - To enhance business performance, the bakery has adjusted its marketing strategies, including extended hours and careful inventory management to minimize waste [5]. - The introduction of new products and collaboration with parents to secure bulk orders from organizations are part of the bakery's efforts to diversify offerings and maintain customer interest [5]. Group 3: Community and Parental Support - Chen Rong expresses a desire for greater societal support for the parents and teachers of children with autism, acknowledging their crucial role in the development of these individuals [5]. - The bakery aims to inspire others facing similar challenges by showcasing their success and encouraging a dignified life for those with disabilities [5].

——麦当劳又涨价了，这一次涨的不多，也不夸张，但就是在你习以为常的菜单上，悄悄加了0.5到1元，而那句官方话是"致力于持续为消费者提供高品质 的餐食和超值的选择"，听起来像安慰，也像借口。 回看过去一年，麦当劳并非首次调整价格，2024年12月外卖模式变更，外送费用从固定9元改为6到9元并新增打包费，表面是降价，里头却藏着新的收费逻 辑——这是典型的转型中的定价游戏，顾客看不见的地方被重构，成本被切块重组，最终谁承担？消费端承担。 今年2月，早餐和开心乐园餐的小幅调整亦曾发生，涨幅0.5元，显然不是一次性的应急，而是常态化的微调，连那被网友戏称为"穷鬼套餐"的1 1随心配仍维 持13.9元起，这点聪明——保留廉价入口，稳住流量与话题，但如果你在套餐里点了"特制"食品，价格又会间接提高，这就是组合定价的艺术，也是微观上 的两面手法。 设问这是谁的胜利？是品牌的胜利，还是习惯的胜利，抑或是利益的胜利？答案都不复杂，都是利益优先，消费者只能在信息不对称中被轻推一步步接受新 常态。 12月15日，这事发生在你我的日常里，巨无霸、双层深海鳕鱼堡、麦香鱼等经典汉堡涨了1元，麦乐鸡、那么大鸡排涨了1元，麦麦脆汁鸡和中份薯条 ...

天眼查App显示，近日，绵阳市科技城新区麦穗芳香甜品店（个体工商户）成立，法定代表人为曾虹 钧，注册资本10万人民币，经营范围为许可项目：餐饮服务（不产生油烟、异味、废气）；食品销售； 食品互联网销售；酒类经营。（依法须经批准的项目，经相关部门批准后方可开展经营活动，具体经营 项目以相关部门批准文件或许可证件为准）一般项目：食品销售（仅销售预包装食品）；保健食品（预 包装）销售；食品互联网销售（仅销售预包装食品）；新鲜水果零售；互联网销售（除销售需要许可的 商品）。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

在云端，不落幕的展厅上线，180件（套）珍贵文物、西周城垣、夯土遗迹等均被"装进"数字全景展， 观众轻触指尖即可解锁北京建城密码，细解青铜器上的纹饰铭文。 "博物馆展陈工作者要积极运用新技术、新手段、新表达，让文化成果惠及更多观众。"首博展览部研究 馆员黄小钰说，该馆利用数字化技术，实现文物资源的永久保存和永续利用，通过虚拟展厅、高清影 像、3D建模等方式，打破时空限制，让观众随时随地"云游"博物馆；探索运用人工智能等沉浸式体验 技术，复原历史场景，让观众与历史"对话"，"我们将策划推出更多互动性强、参与度高的跨界展览和 社教活动，让静态的文物成为激发公众好奇心和想象力的生动教材。" 党的二十届四中全会提出："激发全民族文化创新创造活力，繁荣发展社会主义文化"。激发创新创造活 力，关键在于让收藏在博物馆里的文物、陈列在广阔大地上的遗产、书写在古籍里的文字都"活"起来。 11月28日，首都博物馆"太保墉燕——房山琉璃河遗址专题展"的最后一天，很多观众自发到展厅"打 卡"，透过多媒体互动展柜，与伯矩鬲等明星文物"对话"，赴一场跨越3000余年的文明之约。 观众张先生家住房山区，这场展览让他第一次体会到文博"出圈" ...

Core Insights - Haidilao has launched a promotional campaign offering free durian to customers, continuing its tradition of "surprising service" [3][7] - The initiative aims to enhance customer experience during wait times, responding to customer feedback for dessert options [4][6] - The effectiveness of this promotion in driving repeat purchases and positive word-of-mouth will depend on the brand's ability to redesign the service experience [3][8] Group 1: Promotion Details - The promotion includes a free durian for each table, available on a first-come, first-served basis, with a limited daily supply [7] - The promotion is currently offered only on weekdays, with additional small snacks provided if durians run out [7] - The initiative was inspired by customer suggestions during a busy period, highlighting the brand's responsiveness to consumer needs [4][6] Group 2: Market Context - The restaurant industry is experiencing intense competition, with many brands mimicking each other's offerings [8] - Experts suggest that relying solely on giveaways like free durians may lead to diminishing returns, emphasizing the need for a more comprehensive customer experience [3][8] - To stand out, Haidilao should consider integrating service elements that address specific customer pain points and create memorable experiences [8]

Core Viewpoint - A new dessert shop named "Tangyun Caihui" has been established in Chengdu's Wenjiang District, indicating growth in the local food and beverage sector [1] Company Summary - The dessert shop is registered as an individual business with a legal representative named Zhang Xueqin and a registered capital of 20,000 RMB [1] - The business scope includes licensed projects such as catering services, food sales, internet food sales, and alcohol sales, which require approval from relevant authorities [1] - General projects include a wide range of retail activities, including but not limited to arts and crafts, daily necessities, cosmetics, and various food products [1] Industry Summary - The establishment of the dessert shop reflects the ongoing expansion of the food and beverage industry in the region, particularly in niche markets like dessert offerings [1] - The diverse range of products and services offered by the shop suggests a trend towards multi-category retailing within the food sector [1]

Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the global leading trend culture and entertainment group, Pop Mart, which highlights its popular IPs SKULLPANDA and CRYBABY, creating an immersive experience for attendees [1][3]. Group 1: Event Highlights - Pop Mart's exhibition theme is "Creating Trends, Boundless Play," featuring a birthday celebration design to commemorate the company's 15th anniversary, creating a warm and festive atmosphere [3]. - The exhibition booth includes a giant birthday cake adorned with various IP characters that have accompanied the brand's growth, symbolizing the connection to a beautiful life [3]. Group 2: IP Showcase - Pop Mart emphasizes its popular IPs SKULLPANDA and CRYBABY, with SKULLPANDA designed by artist 熊喵, representing the aesthetic of "boundless imagery" and encouraging self-exploration [5]. - CRYBABY, created by Thai artist Molly, focuses on emotional expression and resonates deeply with global audiences, advocating for facing emotions and moving forward [5]. - The exhibition also features limited edition products that incorporate local cultures, enhancing the connection with global consumers [5]. Group 3: Product Innovation - Pop Mart showcases a variety of products, including figurines and plush toys, allowing attendees to experience the brand's unique culture and service [6]. - The company continues to innovate product categories, expanding consumer engagement through the use of PVC plush toys that enhance expression and display [6]. - Pop Mart has developed a diverse product matrix and is exploring new business areas such as building blocks, desserts, and jewelry, breathing new life into its IPs [6]. Group 4: Future Outlook - The company reports that all four major regions achieved over 100% growth in the first half of 2025, with the Americas experiencing a tenfold increase, indicating a successful internationalization strategy [8]. - Pop Mart aims to maintain its brand essence and collaborate with artists to create a better trend lifestyle in the future [10].

Core Viewpoint - A new dessert shop named "Yongwudao Dessert Shop" has been established in Longquanyi District, Chengdu, with a registered capital of 10,000 RMB, indicating a growing trend in the local food and beverage industry [1] Company Summary - The legal representative of the dessert shop is Liu Yaqi, highlighting individual entrepreneurship in the food sector [1] - The business scope includes various licensed and general projects, such as catering services, food sales, and internet sales of food products, which reflects a diverse operational strategy [1] Industry Summary - The shop's operations are categorized under non-polluting food services, which aligns with increasing consumer demand for environmentally friendly dining options [1] - The inclusion of fresh milk transportation and the sale of health food products indicates a focus on health-conscious consumers and the growing trend of online food sales [1]