媒介融合
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构建全媒体时代思政教育话语新体系
Xin Lang Cai Jing· 2026-01-04 01:28
(来源:中国改革报) □ 沈晓奎 全媒体时代的到来重塑了信息传播的格局,也让党校思想政治教育话语体系创新迎来了机遇。本文聚焦 党校思想政治话语体系创新,从叙事重构、媒介融合、情境建构三个方面入手,深入探索党校思想政治 话语创新的路径,以期为构建具有强大引领力、时代感与实效性的新时代党校思政教育话语体系提供参 考。 叙事重构 创新思政教育话语内容 在全媒体时代背景下,叙事重构是通过转变话语的视角、逻辑与载体,将党的创新理论从抽象、宏大的 表述,转化为富有感染力、时代性与穿透力的教学内容,进而构建起融思想深度、情感温度与传播效度 于一体的新型话语体系,是推动党校思想政治教育话语内容创新的关键路径。这一过程主要体现在以下 三个维度: 第一,推动叙事视角从"单向传播"向"双向对话"转变,构建平等共情的话语关系。教育工作者需基于学 员的认知特征与实际关心的问题设计话语,在实际开展思政教学的过程中,将宏大理论命题转化为与个 体经历和社会现实紧密相连的议题,强化内容与学员的情感联结,增强话语的亲和力与接受度。 第二,推动叙事逻辑从"宏大抽象"向"具象可感"转化,实现理论话语的微观嵌入。全媒体环境下,教育 工作者需将抽象的理 ...
视频播客不是内容升级,更像是一场分发补偿
乱翻书· 2025-12-29 10:25
上次写《 下一代核心商业媒体,应该是视频播客 》更偏平台和传播视角,这篇从创作者视角来说,为什么部分主播需要考虑来做视频播客。 一、 所谓视频播客,本质是场show 衣鹏今年去海外跑了一圈,带回来一个很有意思的观察:在伦敦和美国的创作者论坛上,80%的主播在介绍自己时,不再说自己做的是 "Podcast"(播客),而是说自己做的是一个 "Show"(节目)。 为什么会有这种称呼上的集体叛逃? 因为大家都在做 YouTube。 一旦你涉足了视频,一旦你的内容同时出现在 Spotify 的耳机里和 YouTube 的屏幕上,再死磕"Podcast"这个词就显得非常累赘。你还得费劲去跟 别人掰扯:我这到底是 Audio Podcast 还是 Video Podcast?是纯听的还是带画面的?是读稿的还是聊天的? 太麻烦了。"Show"(节目),才是今天所有内容平台的最大公约数。 媒介融合已经是事实,看看现在的环境: 而且在今天,你会发现一个非常有趣的现象:腾讯视频、B站、微博、微信、小红书、抖音,这些性质不同的平台都在视频播客这件事上产生了 交集。 Google 已经把 Google Podcasts 这个 App ...
文艺创作怎样跟上“时代进度条”(坚持“两创”·关注新时代文艺)
Ren Min Ri Bao· 2025-09-29 22:12
Core Viewpoint - The current creative landscape is influenced by the interplay of art and technology, art and media, and art and social emotions, suggesting that innovation and exploration are essential for breaking conventional patterns and discovering new realms [5] Group 1: Art and Technology - The sci-fi film "The Wandering Earth 3" is adapting its script in response to real technological advancements, reflecting the rapid progress of Chinese technology [1] - New technologies have lowered the barriers to artistic creation, allowing creators to focus more on creativity rather than manual labor, thus enhancing the quality of artistic expression [2] - In the animation film sector, the freedom of creation is vast, but the quality of the work heavily relies on the creator's thoughts, creativity, and emotions [2] Group 2: Media Integration - The integration of media has introduced new expressive methods, requiring creators to adopt cross-media thinking to achieve unique and effective results [3] - Historical novels are being creatively written using computational systems thinking, transforming traditional narrative structures into new forms of storytelling [3] - The gaming industry is exploring a new realism that focuses on discovering the underlying rules of the world through player experiences, which can also influence film narratives [3] Group 3: Social Emotions - Creators must continuously study changing social emotions to ensure their work resonates with contemporary audiences [4] - The film "Nanjing Photo Studio" effectively engages with historical trauma through innovative storytelling techniques, while "Reverse Life" struggles to connect with social issues due to a lack of depth in character understanding [4]