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Core Viewpoint - The article highlights the revitalization of the seafood industry in Zhanjiang following the fishing season reopening, emphasizing its economic and cultural significance for the region [1][11][12]. Group 1: Economic Impact - Zhanjiang's total aquatic product output reached 1.316 million tons, with a total fishery output value of 29.44 billion yuan, maintaining the highest figures in the province for 30 consecutive years [8]. - The opening of the fishing season has led to bustling seafood markets and restaurants, attracting visitors from various regions to experience fresh seafood [5][6][19]. - The local economy benefits from the fishing season through increased activity in seafood trading, logistics, and related industries, strengthening the marine economic chain [18][19]. Group 2: Cultural Significance - The fishing season is not only a production restart but also a cultural event that connects the community through shared experiences and memories associated with seafood [12][25][28]. - The opening of the fishing season attracts tourists who come to witness the event and enjoy local seafood, enhancing the cultural tourism aspect of Zhanjiang [20][23]. Group 3: Modernization and Development - Zhanjiang is advancing its marine ranching capabilities with six modern deep-sea farming platforms and over 3,400 deep-sea farming cages, accounting for 38% and 54% of the province's total, respectively [49]. - The city is implementing a comprehensive plan for modern marine ranching from 2023 to 2035, aiming to establish a strong marine fishery city and achieve modernization in the industry [54][56]. - The local government is promoting the "media+" initiative to enhance brand building for marine products, integrating media resources into the agricultural supply chain [58][60][80].

Core Viewpoint - The Zhanjiang Seafood Product Promotion Conference aims to enhance the brand value and market presence of Zhanjiang seafood through a comprehensive media strategy and industry collaboration [4][6][10]. Group 1: Event Overview - The Zhanjiang Fishing Festival officially commenced on August 16, featuring a cultural carnival and a seafood product promotion event [3][4]. - The promotion event integrates various stakeholders, including e-commerce platforms, suppliers, and service providers, to enhance Zhanjiang's seafood brand [5][6]. Group 2: Brand Development - A significant highlight of the event was the unveiling of the Zhanjiang Modern Marine Ranch Brand Innovation Platform, which aims to boost brand creation and value [14][15]. - The platform's establishment is part of the "Media+" initiative, which focuses on market expansion and brand development [18][19]. Group 3: Industry Collaboration - A roundtable forum was held to discuss logistics, media communication, and food safety, with industry experts providing insights on promoting Zhanjiang seafood to national markets [30][32]. - Key industry players emphasized the importance of cold chain logistics in ensuring the quality and distribution of Zhanjiang seafood products [35][36]. Group 4: Marketing Strategies - Innovative marketing strategies, such as live streaming and social media engagement, were discussed to attract younger consumers and enhance brand visibility [40][42]. - The integration of technology and media is seen as crucial for transforming seafood from mere ingredients to appealing products for the digital age [42][43]. Group 5: Product Showcase - The event featured a seafood tasting session, showcasing various dishes prepared by top chefs, which attracted significant attention from attendees [51][53]. - The exhibition area displayed a wide range of Zhanjiang specialties, leading to active inquiries and initial purchase agreements from buyers [57][60].