湛江海鲜

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南农晨读丨抢“鲜”
Nan Fang Nong Cun Bao· 2025-08-18 05:01
Group 1 - The opening of the fishing season in the South China Sea marks a busy period for fishing ports, with numerous fishing boats setting out to sea [33] - In Jiangmen, nearly 1,800 fishing boats departed from various ports, with the first catch hitting the market the same evening [34] - The seafood promotion event in Zhanjiang aims to enhance brand building and market presence for local seafood products through media collaboration [16][18] Group 2 - The "Xinjiang products southbound, Guangdong products northbound" event showcases the strength of Guangdong's textile and apparel industry in Xinjiang [9][10] - The event features representatives from key garment regions in Guangdong promoting their products, highlighting the synergy between Guangdong's manufacturing and Xinjiang's cotton [11] - The event is part of broader efforts to strengthen economic ties and promote regional products [9][10] Group 3 - The "Jiyue Agricultural Shared Economy and Quality Specialty Agricultural Products Promotion Conference" was held during the Changchun International Agricultural and Food Expo, focusing on enhancing agricultural cooperation between Guangdong and Jilin [39][41] - The conference emphasizes the importance of media collaboration in building market systems for agricultural products [42] - The event aims to explore new pathways for cooperation and shared development in agriculture [40][41]
有高度、有深度、有鲜度!湛江这场海鲜产品推介会看点十足
Nan Fang Nong Cun Bao· 2025-08-17 09:34
Core Viewpoint - The Zhanjiang Seafood Product Promotion Conference aims to enhance the brand value and market presence of Zhanjiang seafood through a comprehensive media strategy and industry collaboration [4][6][10]. Group 1: Event Overview - The Zhanjiang Fishing Festival officially commenced on August 16, featuring a cultural carnival and a seafood product promotion event [3][4]. - The promotion event integrates various stakeholders, including e-commerce platforms, suppliers, and service providers, to enhance Zhanjiang's seafood brand [5][6]. Group 2: Brand Development - A significant highlight of the event was the unveiling of the Zhanjiang Modern Marine Ranch Brand Innovation Platform, which aims to boost brand creation and value [14][15]. - The platform's establishment is part of the "Media+" initiative, which focuses on market expansion and brand development [18][19]. Group 3: Industry Collaboration - A roundtable forum was held to discuss logistics, media communication, and food safety, with industry experts providing insights on promoting Zhanjiang seafood to national markets [30][32]. - Key industry players emphasized the importance of cold chain logistics in ensuring the quality and distribution of Zhanjiang seafood products [35][36]. Group 4: Marketing Strategies - Innovative marketing strategies, such as live streaming and social media engagement, were discussed to attract younger consumers and enhance brand visibility [40][42]. - The integration of technology and media is seen as crucial for transforming seafood from mere ingredients to appealing products for the digital age [42][43]. Group 5: Product Showcase - The event featured a seafood tasting session, showcasing various dishes prepared by top chefs, which attracted significant attention from attendees [51][53]. - The exhibition area displayed a wide range of Zhanjiang specialties, leading to active inquiries and initial purchase agreements from buyers [57][60].