Core Viewpoint - Brand rejuvenation is a systematic transformation starting from product strength [38] Group 1: Brand Engagement with Youth - Young people use social media to showcase their experiences, creating a demand for brands to engage meaningfully [3][4] - Brands face challenges in standing out and avoiding aesthetic fatigue among consumers [4][5] - Yadea's innovative approach includes opening a creative store in a culturally rich area, integrating local culture and appealing to young consumers [6][9] Group 2: Unique Marketing Strategies - The opening event featured high-profile collaborations and interactive elements, attracting significant foot traffic and engagement [8][33] - Yadea's strategy emphasizes emotional connection and cultural relevance, moving beyond mere trend-following [9][16] - The brand's focus on aesthetics and safety in product design resonates with young consumers' desires for both functionality and style [39][42] Group 3: Product Innovation and Emotional Value - Yadea redefines electric scooters as fashion accessories and social tools, highlighting the importance of emotional value in purchasing decisions [22][23] - The brand's collaboration with Sanrio introduces beloved characters, enhancing emotional appeal and marketability [29][30] - Yadea's product design reflects a deep understanding of female consumers' needs, integrating safety and aesthetic preferences [43] Group 4: Retail Experience and Community Engagement - Yadea's creative stores serve as experiential spaces, transforming traditional retail into community hubs for interaction and engagement [44] - The brand's marketing efforts include participation in major events and collaborations with influencers to enhance visibility and emotional resonance [46][48] - Yadea's approach emphasizes understanding consumer pain points and fostering emotional connections to drive sales [48]

转自：北京日报客户端 10月1日，位于石景山区首钢园的全新配套商业体融石广场（R+生活中心）将开业试运行，十余家首店 首发亮相，涵盖机器人集合店、德式面包房等精品商户。这是继2022年六工汇开业后，首钢园又一备受 瞩目的全新商业综合体项目，将为京西地区文化消费注入新活力。 该项目位于首钢园东门户、会展区北入口，紧邻地铁6号线金安桥站和11号线北辛安站，总建筑面积约 2.8万平方米。该项目为城市更新项目，前身为始建于1958年的首钢一烧结主厂房，在保留天车、烧结 生产线、大烟囱等工业遗存后，复建改造为全新的工业美学空间。 走进商场，浓浓的工业风与多家精品店铺营造了时尚潮流的商业环境，1层的陶朱新造局，是这次项目 引入的国内首家机器人集合店，集中展示了国内领先的机器人产品，如宇树科技、松延动力等。还有不 少初创机器人企业，带来很多颇具创新创意的AI产品。 例如奇妙拉比桌面机器人，卡通的人物形象可以个性化设计定制，内置大语言模型，能够进行语音互 动，不同于普通的智能音箱，奇妙拉比有自己的小情绪、有脾气，更像是一位有人情味的AI好朋友。 Ropet毛绒玩具机器人，是一款AI宝贝，在与它相伴过程中，它会跟着学习成长变化 ...

Core Viewpoint - The event showcased the "Dragon" series products of Kunlun Manufacturing, emphasizing the integration of industrial aesthetics and innovation in manufacturing [1][2][3] Group 1: Product Development and Innovation - Kunlun Manufacturing has completed a systematic upgrade of over 60 products, focusing on enhancing the visual appeal and overall quality [2][3] - The "Dragon" series includes three categories: "Red Dragon" for heavy industrial equipment, "White Dragon" for intelligent technology products, and "Green Dragon" for auxiliary equipment, collectively representing the brand's strength [3] Group 2: Leadership and Vision - Wang Guangsheng, the chairman of Kunlun Manufacturing, highlighted the importance of product appearance in the company's reform and innovation strategy [2] - The company aims to merge industrial design with aesthetics, technology, and craftsmanship to elevate the overall image of Kunlun Manufacturing and the Chinese oil equipment sector [2][3] Group 3: Event Highlights - The promotional event featured a symphonic presentation of the "Dragon" series, receiving positive recognition from attendees [1] - Key figures, including industry leaders and academics, participated in discussions about the design philosophy and the future of domestic equipment manufacturing [2]