四是聚焦社会共治，建立平台规则监督机制。平台规则量大面广，涉及多方主体利益，需要社会各方积 极参与监督。《办法》鼓励建立平台发布合规报告、监管部门组织专家评审、第三方机构开展评议的多 元治理机制，以推动形成平台规则共建共治共享格局。 朱剑桥指出，提升平台规则的透明度和公开性，是对平台规则进行监督的一项重要举措。《办法》要求 网络交易平台经营者在制定、修改、执行平台规则过程中，需遵循公开、公平、公正的原则。 中新网北京1月7日电(记者 左雨晴) 近年来，社会各界对平台"仅退款"、平台"罚款"、"会员降权"等问题 反映强烈。1月7日，记者从市场监管总局获悉，近日，市场监管总局和国家网信办联合发布《网络交易 平台规则监督管理办法》(以下简称《办法》)，旨在规范网络交易平台规则制定、修改和执行，维护网 络交易秩序，保护网络交易各方主体合法权益。 在市场监管总局召开的专题新闻发布会上，市场监管总局网监司司长朱剑桥表示，网络交易平台规则是 治理平台内交易秩序的重要载体，关乎平台经济各方主体切身权益，《办法》从四个方面着力强化了对 平台企业的责任约束。 一是聚焦程序公开，增强平台治理透明度。制定修改程序的正当性是平台规则公 ...

Core Viewpoint - The e-commerce industry is undergoing a significant transformation as major platforms like Pinduoduo, Taobao, JD.com, Douyin, and Kuaishou announce adjustments to the "refund without return" policy, marking its exit from the industry and signaling a return to basic commercial logic for sustainable development [1][2] Group 1: Policy Changes - The "refund without return" policy, initially introduced by Pinduoduo in 2021, became a standard feature across major e-commerce platforms as a means to attract consumers amid declining e-commerce dividends [1] - The recent cancellation of this policy aligns with national directives aimed at promoting a healthy and sustainable platform economy, creating a healthier competitive environment [2] Group 2: Implications for Stakeholders - For merchants, the platforms are reducing their role as referees, granting more autonomy to negotiate with consumers, which helps mitigate unreasonable refund requests and fosters a positive cycle in the e-commerce industry [2] - Consumers' rights will still be protected as platforms will maintain return and refund mechanisms and enhance credit systems to safeguard honest consumers and merchants while penalizing malicious behaviors [2] Group 3: Ongoing Challenges - Despite the cancellation of the "refund without return" policy, challenges remain in e-commerce rule governance, such as "automatic price matching" and "lowest price guarantees," which are criticized by merchants for compressing profit margins and promoting low-quality competition [2] - The industry should focus on long-term development by establishing merchant credibility systems and improving product quality to shift from price competition to value competition, thereby creating a healthier industry ecosystem [2]

Core Viewpoint - The e-commerce industry is undergoing a significant transformation as major platforms like Pinduoduo, Taobao, JD.com, Douyin, and Kuaishou announce adjustments to the "refund only" policy, allowing merchants to handle refund requests independently, marking the end of a controversial practice in the sector [1][2] Group 1: Policy Changes - The "refund only" policy was first introduced by Pinduoduo in 2021 and later adopted by other major platforms as a means to attract consumers amid declining e-commerce growth [1] - Initially, the policy aimed to address post-purchase issues, particularly for perishable and low-cost goods, by simplifying the return process for consumers [1][2] Group 2: Issues with the Previous Policy - Over time, the drawbacks of the "refund only" policy became apparent, with a significant percentage (64.31%) of complaints during the 2024 Double Eleven shopping festival related to this policy, indicating its misuse by some consumers [2] - The policy led to increased operational pressure on merchants, who often faced unreasonable refund requests, resulting in financial losses [2] Group 3: Implications of the Change - The cancellation of the "refund only" policy aligns with national efforts to promote a healthier and more sustainable platform economy, as emphasized by regulatory authorities [2] - This change empowers merchants by reducing their reliance on platform intervention, allowing them to negotiate with consumers and focus on improving product quality and service [3] Group 4: Future Considerations - While the removal of the "refund only" policy is a crucial step, challenges remain in e-commerce rule governance, such as issues related to price competition and mechanisms that may harm merchants' profitability [3] - The industry is encouraged to shift from price competition to value competition through the establishment of merchant credit systems and improved product quality, fostering a sustainable ecosystem [3]