"花式"迎新春，哪款你最爱 年宵花销售火热，蝴蝶兰、冬青成"流量担当"，小巧新奇的种类颇受年轻人喜爱 长沙晚报全媒体记者 范宏欢 实习生 甘梓茵 腊月寒风挡不住春意，随着春节脚步临近，长沙的大街小巷已悄然弥漫起馥郁花香。作为传递心意与祝 福的纽带，大众对年宵花的需求也愈发旺盛。 1月29日，记者走访三湘花卉市场及市内多家花店发现，选购花卉装点家宅、置办节日赠礼的顾客显著 增多。寓意吉祥的蝴蝶兰、红火喜庆的冬青、祝福满满的富贵籽等盆栽，被精心包装后，承载着深厚情 谊迎进千家万户，也折射出消费升级下市民对品质生活的向往。 小巧新奇的种类颇受年轻人青睐 除了传统的年宵花，今年花卉市场还杀出了一匹"黑马"——马蹄莲。恰逢农历丙午马年，名字中 带"马"字的花卉凭借"龙马精神""马到成功"的美好寓意迅速跻身年宵花热门榜单，成为市场新宠。 在开福区的信心花舍内，象征"逆袭黑马"的黑色马蹄莲被摆在最显眼位置。"黑色马蹄莲盆栽不仅和马 年契合，而且花期可达3个月，最近很多人来问，都是冲着这个好彩头来的。"店主介绍。而在线上平台 和部分花店，白色、粉色马蹄莲也因其简约高级的线条感和百搭特性，成为追求家居美学的年轻消费者 的新宠。 ...

在传统年宵花一片"大红大紫"的热闹中，今年北京的花卉市场上悄然刮起了一股"小清新"风，花色淡雅、花型可爱的兜兰成为消费者青睐的选择。 姿态优雅、花色淡雅的兜兰，成为许多年轻消费者和都市白领的心头好。记者注意到，这盆兜兰有个可爱的名字，叫作"小青蛙"。 马年即将到来，当马和花相遇的时候，又有哪些新的打开方式呢？大家来看。 红花绿叶中，五种色彩的陶马排成阵列，每匹马背上都有一盆应景的年宵花。 李白诗中，"五花马"换来的是美酒佳酿；而在今年的北京花市，"五花马"驮来的是鲜花绿植，是承载着美好祝愿的创意年礼。 今年春节前后，北京将有2100万盆年宵花上市。此次参展的年宵名花来自全国10个花卉主产区，都是当地的"当家花旦"，27家龙头企业参与展销，促进各 产区之间的交流。 "小清新"花卉亮相 兜兰成消费者热衷选择 年宵花"花"式上新成为节日消费市场"当红"产品 央视网消息：进入腊月，年宵花陆续上市，今年的年宵花都有哪些当家"花旦"呢？在2026北京家庭园艺嘉年华暨迎春年宵花展上，记者发现，今年花市 的"C位"有一位创意主角——"五花马"，它的登场给花花草草们赋予了美好的新年祝福。 野生兜兰原本是珍稀植物，经过科研人员多 ...

Core Insights - The black calla lily has become a popular choice in the flower market as the Chinese New Year approaches, symbolizing good fortune and success due to its name containing "horse" [2][3] - The flower's aesthetic appeal and its association with the Year of the Horse have led to a surge in demand, with many consumers pre-ordering the flower for the upcoming celebrations [3][4] Market Trends - The calla lily, particularly the black variety, is being marketed as a "must-have" for the New Year, with prices for potted plants at 138 yuan and cut flowers at 28 yuan each, requiring advance reservations [3][4] - Sales of calla lilies have significantly increased, with reports indicating that they were previously considered niche but have now gained mainstream popularity due to their association with the Year of the Horse [3][4] Consumer Preferences - Consumers are drawn to the calla lily not only for its beauty but also for its auspicious meaning, with many purchasing it as a good luck charm for personal aspirations, such as job changes or entrepreneurial ventures [3][4] - The flower's versatility allows it to fit various home decor styles, making it appealing for different consumer segments [4][5] Industry Performance - Data shows that in January and February 2025, the export value of fresh-cut flowers from Yunnan Province reached 190 million yuan, marking a historical high and indicating strong market performance [3] - The black calla lily has been highlighted as a standout product in the flower market, benefiting from both its aesthetic qualities and cultural significance during the festive season [4][5]

Core Viewpoint - The flower market in Hongqiao Flower Valley, Shanghai, has entered a bustling "buying mode" for the upcoming 2026 Lunar New Year, with a focus on popular and unique flower varieties [1][10]. Group 1: Popular Flower Varieties - The 2026 market features long-blooming seasonal flowers such as Narcissus and Phalaenopsis orchids, with the latter being highlighted for its attractive "Latin skirt" appearance [6]. - Calla lilies, especially in yellow and red, are in high demand due to their auspicious meanings of "success" and "happiness," with many already pre-ordered [6]. - Lesser-known flowers like "Thai perfume" Dendrobium and blooming Spring Dendrobium are also gaining popularity among consumers [8]. Group 2: Market Trends - The current customer traffic has increased by approximately 30% compared to the New Year period, indicating a growing emphasis on the quality and individuality of New Year flowers [10]. - Creative arrangements, such as the Phalaenopsis orchid styled as "one horse ahead," reflect both aesthetic appeal and positive connotations for prosperity and success [11].