"花式"迎新春，哪款你最爱 年宵花销售火热，蝴蝶兰、冬青成"流量担当"，小巧新奇的种类颇受年轻人喜爱 长沙晚报全媒体记者 范宏欢 实习生 甘梓茵 腊月寒风挡不住春意，随着春节脚步临近，长沙的大街小巷已悄然弥漫起馥郁花香。作为传递心意与祝 福的纽带，大众对年宵花的需求也愈发旺盛。 1月29日，记者走访三湘花卉市场及市内多家花店发现，选购花卉装点家宅、置办节日赠礼的顾客显著 增多。寓意吉祥的蝴蝶兰、红火喜庆的冬青、祝福满满的富贵籽等盆栽，被精心包装后，承载着深厚情 谊迎进千家万户，也折射出消费升级下市民对品质生活的向往。 小巧新奇的种类颇受年轻人青睐 除了传统的年宵花，今年花卉市场还杀出了一匹"黑马"——马蹄莲。恰逢农历丙午马年，名字中 带"马"字的花卉凭借"龙马精神""马到成功"的美好寓意迅速跻身年宵花热门榜单，成为市场新宠。 在开福区的信心花舍内，象征"逆袭黑马"的黑色马蹄莲被摆在最显眼位置。"黑色马蹄莲盆栽不仅和马 年契合，而且花期可达3个月，最近很多人来问，都是冲着这个好彩头来的。"店主介绍。而在线上平台 和部分花店，白色、粉色马蹄莲也因其简约高级的线条感和百搭特性，成为追求家居美学的年轻消费者 的新宠。 ...

中新网嘉兴1月28日电(黄彦君 胡雪琴)新春脚步临近，年宵花已成为各地鲜花市场主力产品，销量持续 攀升。年轻消费群体加入过年买花"大军"，更催生创意新品与消费新风尚。 在年宵花市场中，谐音"注定红"的朱顶红无疑是"流量担当"。近日，在浙江海宁虹越花卉的直播间里， 主播正忙着推介各类年宵花，后台仓库则是一派打包发货的繁忙景象。 浙江海宁 一处花圃内，各色鲜花盛开。海宁市传媒中心供图 和百盛园艺一路之隔的永利园艺，新春主打产品则是冬青——冬青凭借亮眼的中国红和旺盛的生命力， 成了年宵花中的"网红"。 "蜡封朱顶红的礼品属性特别受欢迎，我们的种球都是秘鲁进口的，'肚子里'带着花苞，放在合适温度 下，4周至8周即可开花。"虹越花卉蜡封朱顶红负责人施佳敏介绍，该企业不仅推出了各色重瓣系列品 种，还融合3D技术，制作了莲花造型的"巨无霸"蜡封朱顶红。 浙江海宁 "蜡封朱顶红不需要浇水，不需要施肥，放着就能开花，放办公室、家里都合适，吸引了不少年轻客 群。"施佳敏说，蜡封朱顶红从2025年9月上市到现在，已经售出数十万个，目前仓库常规备货近万个。 除了创意爆款持续领跑，许多小众新品也迅速崛起，成为年宵花市的"黑马"。 "2 ...

蝴蝶兰以其优雅独特的花姿、"幸福向你飞来"的美好寓意，在年宵花市场中备受青睐，作为年宵花的"头牌"，今年蝴蝶兰的身价却有所回落。在南京花卉 西市场的一处摊位前，藏宝图、安娜等热门蝴蝶兰品种，10棵带盆的售价都在300元左右，往年的售价则在330元至350元。 随着春节的临近，年宵花市场也开始热闹起来。扬子晚报记者探访时发现，与往年相比，年宵花"头牌"的蝴蝶兰，今年的价格与往年相比有所回落。 蝴蝶兰售价同比有所回落 年宵花点亮节日氛围感 消费偏好上也呈现出差异化特征。"过年图个红红火火，传统红色系蝴蝶兰依旧最受欢迎。"花卉市场的一位摊主介绍，与此同时，年轻消费群体则更青睐 染色的"马卡龙"色系蝴蝶兰，这类品种颜色新颖独特，且多以一两棵组盆，注重花型搭配与意境营造。 花卉市场一角 "现在顾客都会线上比价，价格透明度很高，我们报价也实在，报高了根本留不住客。"花卉市场的一位摊主一边招呼着顾客，一边提醒有意选购的市民要 趁早，"到了年根底下价格肯定要涨，去年临近除夕，品相好的红色蝴蝶兰一盆最高卖到800元，还得靠抢。" 供应量充足是主要原因 不仅实体花卉市场的蝴蝶兰价格略低于往年，线上渠道同样如此。在某直播间内，10 ...

Core Insights - The fresh cut flower market in China is experiencing significant price increases due to reduced production from Yunnan, concentrated wedding orders at year-end, and the approaching Spring Festival [1][11] - Despite the price surge, consumer demand remains strong, with many willing to pay for floral products as part of their lifestyle [9] Group 1: Price Trends - Fresh cut flower prices have risen sharply, with some rose varieties increasing by approximately 50% compared to early December [1] - In contrast, potted flower prices have seen a more moderate increase of about 10% [11] - The Kunming flower market in Yunnan, which holds over 70% of the national market share, is a key indicator for price movements across the country [11] Group 2: Consumer Behavior - Consumers are still enthusiastic about purchasing flowers, viewing them as a source of beauty and a way to enhance their living spaces [9] - The wedding market is a significant driver of demand, with increased needs for floral decorations for wedding cars and banquet arrangements [9] Group 3: Emerging Trends - New flower varieties, such as colored double-petal lilies, are gaining popularity, particularly red varieties that align with festive and wedding themes [8] - The demand for these new varieties is expected to continue rising as the Spring Festival approaches [8]

Core Viewpoint - The flower market in Kunming, particularly the Dou Nan Flower Market, is experiencing a surge in consumer interest for auspicious New Year flowers, characterized by vibrant colors and positive meanings [1][3][4][5]. Group 1: Market Trends - The Dou Nan Flower Market is selling a variety of New Year flowers, including orchids, wintergreen, golden willow, and golden fruit, which are favored by consumers for their bright colors and auspicious meanings [1][3][4][5]. - The market atmosphere is lively, indicating strong consumer engagement and interest in purchasing flowers for the New Year celebrations [5]. Group 2: Consumer Preferences - Consumers are particularly drawn to flowers that symbolize good fortune and positive sentiments, such as sunflowers and other vibrant floral arrangements [4][5].

Core Viewpoint - The article highlights the cultural significance of flower offerings during the Chinese New Year, particularly in Chengdu, where the tradition has evolved over centuries, reflecting local customs and preferences [7][18]. Group 1: Historical Context - The practice of using flowers as offerings during the New Year dates back to ancient China, with roots in the Han and Jin dynasties, and became more popular during the Song dynasty [7][21]. - The term "flower offering" is derived from the Han dynasty, where it was associated with the act of setting up or displaying flowers for ceremonial purposes [7]. - The significance of New Year flower offerings is closely tied to the tradition of ancestor worship and the desire for blessings in the coming year [7][8]. Group 2: Local Customs in Chengdu - Chengdu's residents have a unique affinity for flowers during the New Year, with local varieties like hibiscus and hollyhock being integral to the city's floral culture [19]. - The bustling flower markets in Chengdu, such as the San Sheng Flower Market, become vibrant hubs of activity as families prepare for the New Year, showcasing a variety of flowers that symbolize good fortune [20][21]. - Popular flower choices among Chengdu residents include orchids, kumquats, and wintergreen, each carrying auspicious meanings that resonate with the festive spirit [20]. Group 3: Symbolism of Specific Flowers - The plum blossom, native to Southwest China, is celebrated as a symbol of spring and resilience, often used in New Year decorations [10][14]. - The narcissus flower is also significant during the New Year, symbolizing wealth and prosperity, and is commonly found in households during this festive period [15][17]. - The cultural narratives surrounding these flowers, such as the plum blossom's association with friendship and the narcissus's connection to good fortune, enhance their appeal during the New Year celebrations [16][17]. Group 4: Modern Trends and Practices - The tradition of buying flowers for the New Year has transformed into a vibrant market activity, with a mix of traditional and contemporary floral arrangements appealing to different demographics [20][21]. - Younger generations are increasingly drawn to trendy flower varieties and arrangements, reflecting a blend of modern aesthetics with traditional meanings [20]. - The enduring practice of flower offerings continues to symbolize hope and renewal, making it a cherished aspect of Chengdu's New Year celebrations [21].

Core Insights - The demand for New Year flowers in Changsha has surged, with various types such as wintergreen, butterfly orchids, and wax plums becoming popular among consumers [3][4] - The price of traditionally affordable flowers like the smoke chrysanthemum has skyrocketed from 7 yuan to between 30 and 50 yuan due to supply and demand imbalances, making it a sought-after variety in the market [3] Group 1: Sales Trends - In Hema Fresh's Huachuang store, butterfly orchids are prominently displayed and are available in various price ranges from 45 yuan for a single stem to 129-399 yuan for combination pots, catering to different customer needs [3] - Wintergreen pots are priced between 39.9 yuan and 288-468 yuan, while butterfly orchids in simple pots are sold for 248 yuan, with premium options reaching 488 yuan [4] Group 2: Social Media Influence - The New Year flower trend has become a "traffic password" on social media platforms, with users sharing creative floral arrangements and DIY ideas, enhancing the festive atmosphere [5] - Popular arrangements include the "福筒 DIY" using red silver willow or wintergreen as a base, decorated with gold leaves and ornaments, symbolizing bringing good fortune home [5][6] Group 3: Consumer Preferences - Consumers are increasingly interested in how to maintain the longevity of their flowers, with specific care tips for butterfly orchids, such as optimal temperature and watering practices [6]

Core Insights - The flower market is experiencing a peak in sales as the New Year approaches, with a variety of fresh flowers and potted plants being made available to consumers [1] Group 1: Market Dynamics - In Kunming, Yunnan, the largest fresh-cut flower trading center in Asia, over 1,600 varieties of fresh-cut flowers are traded daily, with popular choices including anthuriums and orchids [3] - In Bijie, Guizhou, highland cool flowers, particularly rhododendrons, are in high demand, with over 100 varieties being cultivated and sold both domestically and internationally [6][8] - In Urumqi, Xinjiang, fresh flowers from southern regions are arriving within 24 hours, enhancing the variety available in local markets [11][13] Group 2: Consumer Preferences - In Shijiazhuang, Hebei, auspicious flower combinations such as "Fortune Comes" and "Family Reunion" are prominently displayed, appealing to consumers seeking meaningful floral arrangements [17] - In Beijing, a family gardening carnival will feature over 1,000 unique New Year flowers from eight major production areas, running from January 1 to March 10 [19]

Group 1: Market Trends and Consumer Behavior - The approach of the New Year holiday has led to a surge in traditional markets across the country, with rural gatherings becoming a new trend for celebrating the festival [1] - Despite the cold temperatures, many people are still attending markets, showcasing the resilience and enthusiasm of consumers in colder regions like Shenyang [2] - The unique dietary practices in Northeast China, such as freezing various foods, highlight regional adaptations to seasonal changes and consumer preferences [4] Group 2: Local Market Dynamics - In the Nanzuo market of Shijiazhuang, over 1,800 stalls offer a wide variety of products, including fresh produce, meats, and handmade goods, making it a popular destination for locals [8] - Local authorities are enhancing market infrastructure and transportation options, which has contributed to the increasing popularity and business success of these markets [10] Group 3: Floral Market Insights - The flower market in Kunming is experiencing a peak in sales as various types of New Year flowers become available, with over 1,600 varieties traded daily [12] - The integration of cultural and tourism elements into the flower market indicates a shift towards a more experiential consumer approach, moving beyond mere transactions [14] - Efficient logistics allow for the rapid transport of fresh flowers from Yunnan to distant markets, ensuring freshness and variety for consumers [16] Group 4: Consumer Preferences in Floral Products - Popular flower arrangements for the New Year include vibrant and auspicious combinations, reflecting consumer desires for festive and meaningful decorations [18] - The availability of previously unseen flower varieties provides consumers with more choices, enhancing the shopping experience and satisfaction [20]

Core Viewpoint - The article highlights the winter scenery at Xiangtao Park in Nanpi County, Hebei Province, showcasing the integration of evergreen plants to enhance the winter landscape [1][5]. Group 1: Environmental Management - Nanpi County has strategically selected cold-resistant, drought-resistant, and salt-alkali tolerant evergreen trees and shrubs for its parks, ensuring a stable evergreen plant community [5]. - The county employs a combination of biological and physical methods to control pests and diseases, aiming to reduce the use of chemical agents [5]. Group 2: Green Space Development - Currently, over 70 species of trees, shrubs, and flowers have been planted across boutique parks and street corner gardens in Nanpi County, covering a total greening area of more than 1,900 acres [9].