元旦佳节即将来临，记者在北京部分花卉市场和鲜花专卖店看到，前来选购年宵花的顾客络绎不绝，在售的大花蕙兰、蝴蝶兰、君子兰、冬青、百合、蜡 梅、桃花等备受消费者欢迎，鲜花消费正逐步升温。 中国消费者报记者董芳忠摄影报道 ...

Core Viewpoint - The article highlights the efforts of Liu Dapeng, a village party secretary, in promoting flower cultivation as a means of economic development and community engagement in Yongsheng Village, Inner Mongolia [1][3]. Group 1: Background and Development - Liu Dapeng, born in 1990, is the party secretary of Yongsheng Village in the Dongsheng District of Ordos City, Inner Mongolia [3]. - Since 2015, some villagers began experimenting with flower cultivation, but initial efforts were small-scale and lacked significant impact [3]. - The local government recognized the potential of flower cultivation and initiated the establishment of standardized greenhouses to support this industry [3][4]. Group 2: Economic Impact - From 2015 to 2023, flower cultivation has generated an annual income of 50,000 yuan for the village's collective economy [3]. - After Liu Dapeng's appointment in 2023, he expanded the flower cultivation area to 30 acres, projecting an annual income of approximately 300,000 yuan for the village [4]. - The flower greenhouses now feature over a thousand varieties, attracting customers from nearby regions and significantly boosting local sales [4]. Group 3: Community Engagement and Future Plans - Liu Dapeng has actively involved villagers in the flower cultivation process, providing job opportunities that can yield over 200 yuan per day during off-peak farming seasons [4]. - The village plans to integrate idle land for expanding flower cultivation and diversifying into fruits and vegetables, aiming for a holistic development approach that combines agriculture with tourism and commerce [5]. - Economic expert Gai Zhiyi commended Liu Dapeng's initiatives, noting the transformation of "flower economy" into tangible economic value, which is a distinctive aspect of rural revitalization [5].

Core Insights - The flower and plant consumption landscape is shifting from traditional gifting to daily self-indulgence, reflecting a growing emotional value attributed to floral products [1][2] - The consumer demographic is evolving, with individuals aged 36 to 45 representing over one-third of the market, and popular varieties like peonies and wintergreen seeing sales growth exceeding 10 times [1][2] Industry Trends - The Chinese flower retail market is projected to reach nearly 220 billion yuan in 2024, with e-commerce sales accounting for approximately 120 billion yuan, representing 54.5% of the market [2] - E-commerce has become the main growth engine for retail over the past three years, enhancing sales channels and reducing costs while utilizing big data for better consumer insights [2] - The rise of "internet celebrity florists" has attracted a significant following, promoting innovation in the industry through lifestyle marketing, which boosts sales and supports related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling indicates a transformation in the industry, driven by consumers' increasing demand for quality of life [2]

Core Insights - The flower and plant consumption is shifting from traditional ornamental use to a more multifunctional and emotional value, reflecting changing consumer preferences [1][2] - The market for flower retail consumption in China is projected to reach nearly 220 billion yuan in 2024, with e-commerce accounting for approximately 120 billion yuan, representing 54.5% of the market [2] Group 1: Consumer Trends - Consumers aged 36 to 45 represent over one-third of the market, with popular varieties like peonies, wintergreen, and narcissus seeing sales growth exceeding 10 times [1] - The demand for easy-to-care-for plants, such as Brazilian wood and small potted plants with calming effects, is on the rise, indicating a shift towards everyday self-care consumption [1] Group 2: Industry Developments - The flower and plant industry is experiencing positive signals, with e-commerce becoming the main growth engine for retail over the past three years [2] - The rise of "internet celebrity florists" who leverage technology and social media for marketing is driving innovation and sales in the industry, while also boosting related sectors like pots, fertilizers, and care courses [2] - The transition from offline to online sales and from product selling to experience selling highlights the industry's transformation and the increasing quality of life consumers seek [2]