花农在大棚里拍视频推广杜鹃花。人民网记者 王斯文摄 温室大棚里花蕾饱满的杜鹃花。人民网记者 王斯文摄 数九寒天，大棚外寒风呼啸、冷气逼人，可一走进丹东市振安区同兴镇变电村四组孙忠君的温室大棚，一股暖意便扑面而来。一株 株盆景杜鹃枝繁叶茂、花蕾饱满，层层叠叠的花瓣簇拥绽放，孙忠君正蹲在花垄间，细心修剪着多余枝叶，脸上漾着藏不住的丰收笑 意。 "你看这花，开得多精神！春节前后正是盛花期，也是最好卖的时候，全国各地的客商都抢着要。"他抬手轻抚一簇开得正艳的杜 鹃，语气里满是自豪，"咱变电村的杜鹃，花型正、颜色艳、花期长，在花卉市场上，那是响当当的牌子。" "全国杜鹃看丹东，丹东杜鹃看变电。"这句顺口溜在花卉圈广为流传。作为省级文明村，变电村与杜鹃花结缘已有28个年头。得天 独厚的肥沃土壤、清冽甘甜的地下水源，再加上温润适宜的小气候，让这里培育出的盆景杜鹃株型优美、花色艳丽、形韵俱佳。 产业兴，则百姓富。目前，全村杜鹃花产业从业人员达1500余人，年产值突破2815万元，占全村农业总收入的75%，村民年人均收 入达到2.2万元。一朵朵娇艳的杜鹃花，真正变成了村民口袋里鼓鼓囊囊的"致富花"。 为了让花农种得好、卖得顺、 ...

（来源：中国商报） 转自：中国商报 中国商报（记者 于佳鑫 文/图）马年春节前夕，鞍山花卉消费迎来"黄金档期"。中国商报记者近日走访鞍山味邦花卉城了解到，蝴蝶兰、君子兰、杜鹃花等 年宵花盆景备受市民青睐。2月14日，在美团、淘宝闪购等本地生活服务平台上，鲜切花和花束的订单量也出现明显增长。年俗与浪漫"碰撞"，共同点亮了 鞍山的花卉消费市场。 年宵花盆景销售"节前冲刺" 2月13日，距离农历马年除夕仅剩3天，鞍山味邦花卉城内汇聚了不少客流。作为当地主打盆景销售的花卉市场，各家店铺里的年宵花盆景已进入盛开期，吸 引了大批市民驻足挑选、询价下单。 鞍山味邦花卉城的一家花店门外摆出了"年宵花卉"招牌。 "过年了都想着来买盆花，过年都不买还等什么时候买？"一名市民一边弯腰挑选花架上的杜鹃花盆景，一边与妻子调侃。也有市民在一盆盆颜色各异、争相 开放的蝴蝶兰前驻足感慨："这也太好看了，都被美得走不动路了！" 记者在现场看到，味邦花卉城内年宵花盆景品类丰富，主打品种清晰，贴合鞍山市民的消费喜好。其中，蝴蝶兰、红掌、杜鹃、海棠等是近期的主流热销品 种，这些花卉盆景造型精致、颜色喜庆，十分契合春节的氛围。叶片宽阔翠绿、株型端庄的 ...

Group 1 - The approach to stimulate consumer enthusiasm through diverse scenes is evident as the Spring Festival approaches, with people engaging in various activities such as shopping for New Year goods and enjoying folk customs [1][4] - The Spring Festival decorations along Chang'an Street in Beijing have been completed, featuring 121 sets of lanterns and 242 large red lanterns, emphasizing energy efficiency and long lifespan [3] - The principle of "reuse" is strictly followed in the decoration process, with a reuse rate of 90% for lanterns and decorations planned for 2026 [3] Group 2 - In Shandong Zibo, a collective project has organized a market for rural agricultural products, featuring over 300 stalls and attracting more than 20,000 citizens [6] - The Jiangnan New Year market in Wuxi, Jiangsu, has drawn visitors from afar, showcasing traditional foods and intangible cultural heritage skills [9] - In Hubei Xiaochang, local New Year festivals are popular, featuring handmade rice cakes and local specialties, evoking nostalgic flavors [10][12] Group 3 - The flower market in Chongqing is experiencing its busiest sales season of the year, with popular varieties including butterfly orchids and azaleas, which are favored for their auspicious meanings and affordability [15]

Core Viewpoint - The 15th Cherry Blossom Cultural Tourism Festival in Zhangping City, Fujian Province, showcases the region's unique blend of cherry blossoms and tea culture, attracting numerous tourists and highlighting cross-strait cooperation [2][3]. Group 1: Event Overview - The Cherry Blossom Cultural Tourism Festival opened on February 7 in Yongfu Town, Zhangping City, attracting many visitors to enjoy the cherry blossoms [2][3]. - The festival will run until February 28 and includes various activities such as the opening ceremony, tea flower exhibition, food carnival, and cultural exchange events [5]. Group 2: Agricultural and Economic Impact - Yongfu is recognized as the largest high-altitude Oolong tea production base in mainland China and the largest rhododendron production base across the Taiwan Strait [5]. - There are over 600 Taiwanese businessmen operating in Yongfu, producing 1,600 tons of high-altitude tea annually, with a production value exceeding 1.5 billion RMB [5]. - The cherry blossom cultivation began in the 1990s, with nearly 100,000 cherry trees of 42 different varieties now planted in the area, enhancing the local agricultural landscape [3].

Core Viewpoint - The flower market in Jinan is experiencing a significant surge in sales ahead of the Spring Festival, driven by a well-established flower industry that combines large-scale cultivation, technological innovation, and comprehensive supply chain management [1][6][11]. Group 1: Market Dynamics - The Jinan flower market has transitioned into a vibrant spring festival hub, with a substantial increase in the variety and quantity of New Year flowers available, exceeding previous years' offerings [2][4]. - A specific market introduced over 300,000 pots of various flowers to meet the diverse needs of consumers for home decoration and visiting relatives [2]. - Traditional flowers like orchids remain popular, with sales reportedly doubling compared to regular periods, and pre-orders being made weeks in advance [4][6]. Group 2: Industry Foundation - Jinan's flower industry is supported by a robust foundation, with a planting area of 59,000 acres and a sales revenue of 1.28 billion yuan in 2024, contributing significantly to rural revitalization [6][8]. - The city has established five specialized flower industry clusters, enhancing regional, standardized, and large-scale production [8]. - The presence of leading enterprises in the flower industry has increased, with 17 companies achieving annual revenues exceeding 10 million yuan, promoting a collaborative model that connects farmers with market demands [8][9]. Group 3: Technological Advancements - The adoption of advanced planting technologies, such as tidal irrigation and smart environmental control, has mitigated climate constraints, ensuring stable supply during the winter season [9][11]. - Local research initiatives have led to the development of new flower varieties and improved production techniques, enhancing the competitiveness of Jinan's flower products [13][14]. Group 4: Brand and Market Integration - Jinan is focusing on brand development and integrating the flower industry with tourism and wellness sectors, creating a more diverse consumer experience [14]. - The city has hosted numerous flower markets, attracting thousands of merchants and establishing a regular, branded consumption environment [14]. - Skills training initiatives in floral arts have been implemented to cultivate high-quality talent for the industry, contributing to its growth and innovation [14].

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers are expected to be available in Beijing before and after the Spring Festival, featuring flowers from ten major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" features five colorful ceramic horses, each carrying a pot of seasonal flowers, representing a creative gift for the New Year [2][4] - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and cute Paphiopedilum (commonly known as slipper orchids) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, transitioning from a rare plant priced near a thousand yuan to a more affordable consumer product priced around a hundred yuan per pot [8] - The flower exhibition features over 20 new varieties and nearly 10,000 pots of azaleas, showcasing innovation in flower arrangements led by experienced representatives [10]

Core Insights - The main theme of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [2][4] - The event features a variety of creative floral arrangements and themes, promoting a new lifestyle approach to flower purchasing [6] Industry Overview - Approximately 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, showcasing flowers from ten major production areas across the country [8] - The exhibition includes 27 leading enterprises, facilitating exchanges between different production regions [8] Consumer Trends - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (兜兰) becoming a popular choice among young consumers and urban professionals [8][11] - The Paphiopedilum has transitioned from a rare and expensive plant to a more affordable option, with prices dropping to around 100 yuan per pot due to improved breeding techniques [11] Product Innovations - The "马上遂心" combination pot allows consumers to creatively mix different flower materials, enhancing the experience of flower purchasing [6] - New varieties and creative concepts are being introduced at the exhibition, with representatives showcasing nearly 10,000 pots of azaleas [15]

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, featuring flowers from 10 major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" serves as a creative centerpiece, showcasing a combination of flowers and artistic design [1][4] - There is a noticeable trend towards "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (slipper orchid) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, leading to increased production efficiency and stability, transforming it from a rare plant priced near a thousand yuan to a more affordable option around a hundred yuan per pot [9] - A representative at the flower exhibition, Jie Jingping, has introduced over 20 new varieties and nearly 10,000 pots of azaleas, demonstrating ongoing innovation in the industry [11]

Core Insights - Jiaxing's Jiashan County is positioned as an important gateway to Shanghai and aims to become a model for high-quality county-level development by 2035, as outlined in the national development plan [1] - Despite not yet reaching the "trillion club" in economic scale, Jiashan stands out due to its unique industrial and cultural initiatives [1] Group 1: Chocolate Town Initiative - The Gaofeisong Chocolate Town in Jiashan integrates tourism and industry, creating a complete industrial chain from cocoa sourcing to chocolate production and cultural experiences [3] - The town aims to attract over 1 million visitors in 2024, significantly impacting local dining and accommodation sectors [3] Group 2: Rhododendron Flower Industry - Jiashan hosts the largest rhododendron cultivation base in Zhejiang, which is also recognized as a representative project of intangible cultural heritage [4] - The "company + base + farmer" model has been adopted to enhance agricultural productivity and promote local economic development [4] Group 3: Cultural Heritage and Community Engagement - Local artisan Ding Hailong promotes traditional mud sculpture, engaging over 400 villagers in training and attracting more than 100,000 visitors to his workshops [5] - The mud sculpture initiative generates an annual output value of approximately 2 million yuan, contributing to rural revitalization and cultural preservation [5]

Core Insights - The article highlights the development of the Rhododendron flower industry in Yongfu Town, Fujian Province, which has become a significant economic driver, with a production area of 38,000 acres and accounting for approximately 80% of the national market share [1] - The local government is implementing a robust supervision mechanism to ensure the sustainable growth of the flower industry, focusing on project funding management and agricultural subsidies [1][2] - The Rhododendron Valley project, which has been under construction for over a year, aims to enhance tourism and provide an immersive experience for visitors, showcasing rare Rhododendron varieties [1][2] Industry Development - Yongfu Town is recognized as the "Hometown of Rhododendron" in China, with an industry output value exceeding 4 billion yuan, making it a vital source of income for local residents [1] - The integration of e-commerce has revitalized the Rhododendron industry, although challenges such as increased logistics costs have been identified, prompting local authorities to address these issues [3] - The local government is working to improve the logistics and delivery systems for rural e-commerce, aiming to reduce costs and enhance efficiency in the distribution of flowers [3] Supervision and Transparency - The Yongfu Town Discipline Inspection Commission has adopted a "sunshine live broadcast" approach to oversee key project phases, allowing community members to participate in monitoring [2] - Feedback mechanisms are in place to ensure that local officials respond to community concerns during live broadcasts, promoting transparency and accountability in project management [2] - The supervision efforts extend to the entire flower industry and its related sectors, addressing challenges in the integration of flower tourism and ensuring the industry's sustainable growth [4]