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“柴怼怼”恶意营销碰瓷“胖东来”,案件详情披露
第一财经· 2025-11-05 10:02
Core Viewpoint - The article discusses the arrest of a controversial internet celebrity known as "Chai Dui Dui" for allegedly producing and selling counterfeit products, highlighting the irony of a self-proclaimed "anti-fraud blogger" engaging in fraudulent activities [3][23]. Group 1: Background and Initial Actions - Chai Dui Dui, a self-identified anti-fraud influencer with over 200,000 followers, accused a well-known supermarket chain, Pang Dong Lai, of selling overpriced jade products without factual basis [3][4]. - His claims led to public scrutiny, with many accusing him of malicious marketing to gain followers and traffic [4][6]. Group 2: Investigation and Findings - Following Chai's accusations, local market regulators conducted surprise inspections at Pang Dong Lai, confirming that all jade products were clearly priced with a gross margin of less than 20% [7]. - While claiming to expose fraud, Chai Dui Dui was simultaneously promoting and selling his own jade products through live streams, asserting their high quality [9]. Group 3: Consumer Reactions and Legal Consequences - Consumers who purchased jade items from Chai's live streams reported that the products were dyed and lost color over time, leading to dissatisfaction and further investigations [11][13]. - Pang Dong Lai filed a lawsuit against Chai Dui Dui for commercial defamation and infringement of reputation rights, resulting in a court ruling that required the removal of infringing videos and the closure of related accounts [15][16][18]. Group 4: Regulatory Actions and Arrest - Chai Dui Dui's wife, who is the legal representative of a related company, faced fines for false advertising and selling unlabelled products [22]. - Following consumer complaints and investigations, Chai Dui Dui was arrested for allegedly producing and selling counterfeit jade products, with the case still under investigation [23].
美团提醒:爆款卖惨视频多为剧本
Xin Lang Ke Ji· 2025-08-07 11:54
Core Viewpoint - The news highlights the issue of fake short video accounts on social media that exploit the experiences of delivery riders to gain attention and monetize their content through emotional manipulation and false narratives [1][2][3]. Group 1: Fake Accounts and Their Activities - The short video account "博哥" became a delivery rider in November 2022 and later registered as a crowd-sourced rider in March 2024, posting videos about food safety and rider treatment, which were found to be false [1]. - Another account, "苏星颜," has been posting videos since June 14, 2023, portraying a sob story about the hardships of being a delivery rider, but has only completed 10 deliveries since registering in March 2023 [2]. - A third account, "林晚尚," also engages in similar tactics by creating emotional content to attract viewers and then monetizing through selling short video courses [3]. Group 2: Company Response and Actions - The company has identified a pattern of these accounts fabricating tragic stories to generate views and subsequently sell courses, indicating a systematic approach to content creation [3]. - The company emphasizes a "zero tolerance" policy towards such malicious marketing practices and has collected evidence to report these violations to regulatory authorities for accountability [3].
理想i8把“重卡”撞飞?乘龙再回击:安全不是空口无凭的理想!
Core Viewpoint - The controversy surrounding the collision test video of the Li Auto i8 and the Dongfeng Liuqi truck has sparked significant public debate regarding vehicle safety and marketing ethics [2][9]. Group 1: Incident Overview - On July 29, Li Auto showcased a video during the i8 launch, depicting a collision with a truck, which raised questions about the safety of the truck model involved [2][6]. - The truck shown in the video was identified as a medium truck with a total weight of 8 tons, contrary to Li Auto's claim of it being a heavy truck [6][7]. - The video demonstrated a dramatic collision where the truck's cabin detached, leading to public skepticism about the physics of the scenario [7][8]. Group 2: Responses from Companies - Dongfeng Liuqi, the parent company of the truck brand, issued a statement on July 31, accusing Li Auto of unauthorized use and distortion of the test video, claiming it misrepresents the safety of their vehicles [5][9]. - Li Auto responded by stating that the collision test was conducted by a third-party testing agency and expressed willingness for a live retest, further escalating the conflict [11]. - On August 1, Dongfeng Liuqi released a counter-advertisement emphasizing the safety features of their trucks, highlighting the use of high-strength steel and robust design [5][13]. Group 3: Public Reaction and Marketing Implications - The public reaction has been mixed, with some supporting Li Auto's claims while others criticized the validity of the test, suggesting that the truck may have been empty during the test [8][9]. - The incident has ignited discussions about the boundaries of marketing in the automotive industry, particularly regarding the ethical implications of exaggerated claims [13].