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美团提醒:爆款卖惨视频多为剧本
Xin Lang Ke Ji· 2025-08-07 11:54
美团表示,类似"博哥""苏星颜"的短视频账号还有"林晚尚":发布多条哭诉视频吸引观众,一旦出现爆 款内容,便利用复盘视频将网友引流到私域,通过售卖"短视频学习课程"变现。暂无法核实"博哥""苏 星颜""林晚尚"等账号背后是否有专业团队运作,但其拍摄手法、叙述方式及脚本内容等确实高度雷 同,账号运作模式也呈现出明显的套路化特征:虚构各类悲惨故事-针对爆款视频传授个人经验-私域卖 课转化牟利。 "做骑手是许多人获得确定性收入的重要途径。然而,有人注册账号跑几单便摆拍卖惨、蹭热点传递焦 虑情绪,靠恶意营销博流量牟利。对于这种"做号套路",公司会坚持"零容忍",目前已对上述账号的违 规违法行为进行证据固定,报送给主管部门依法追责。"美团官方表示。 责任编辑:刘万里 SF014 新浪科技讯 8月7日晚间消息,美团官方发布消息表示,短视频账号"博哥儿在合肥""博哥儿教拍摄收 图"的出镜人"博哥",于2022年11月成为美团专送骑手,先后在上海、合肥等地跑单;2024年2月,他从 专送站点离开,次月注册成为众包骑手。其短视频账号主页显示,从2024年12月3日起,"博哥"开始以 骑手身份发布多条关于食品安全、骑手待遇的口述 ...
理想i8把“重卡”撞飞?乘龙再回击:安全不是空口无凭的理想!
Core Viewpoint - The controversy surrounding the collision test video of the Li Auto i8 and the Dongfeng Liuqi truck has sparked significant public debate regarding vehicle safety and marketing ethics [2][9]. Group 1: Incident Overview - On July 29, Li Auto showcased a video during the i8 launch, depicting a collision with a truck, which raised questions about the safety of the truck model involved [2][6]. - The truck shown in the video was identified as a medium truck with a total weight of 8 tons, contrary to Li Auto's claim of it being a heavy truck [6][7]. - The video demonstrated a dramatic collision where the truck's cabin detached, leading to public skepticism about the physics of the scenario [7][8]. Group 2: Responses from Companies - Dongfeng Liuqi, the parent company of the truck brand, issued a statement on July 31, accusing Li Auto of unauthorized use and distortion of the test video, claiming it misrepresents the safety of their vehicles [5][9]. - Li Auto responded by stating that the collision test was conducted by a third-party testing agency and expressed willingness for a live retest, further escalating the conflict [11]. - On August 1, Dongfeng Liuqi released a counter-advertisement emphasizing the safety features of their trucks, highlighting the use of high-strength steel and robust design [5][13]. Group 3: Public Reaction and Marketing Implications - The public reaction has been mixed, with some supporting Li Auto's claims while others criticized the validity of the test, suggesting that the truck may have been empty during the test [8][9]. - The incident has ignited discussions about the boundaries of marketing in the automotive industry, particularly regarding the ethical implications of exaggerated claims [13].