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251亿,舒洁要被卖了
投中网· 2025-06-20 07:58
将投中网设为"星标⭐",第一时间收获最新推送 该交易以战略合作的形式进行,双方将组建一家新的合资企业,其中金佰利将持有 49% 的股份,而 Suzano 将以约 17.3 亿 美元现金收购 51% 的股份,预计将于 2026 年中期完成。 全球第二大纸巾品牌 作为全球最大的纸品制造厂商,金佰利的故事始于 1872 年。 在这一年,四位创始人在美国成立了 Kimberly-Clark 公司,初始资金为初始资金 3 万美元。此后数十年间,金佰利一直作 为造纸厂而存在。 一场重组与关税双重大棒下的交易。 作者丨 张雪 来源丨 投中网 1924 年,美国金佰利公司推出了世界上第一张面巾纸,并命名为 "Kleenex" (舒洁),从此消费者拥有了柔软、舒适、清 洁的面巾纸。 一百年后的今天,这个品牌却被摆在货架上,成为了待价而沽的"弃子"。近日,有消息指出,消费品巨头金佰利接近完成以约 35 亿美元(约 251 亿人民币)的价格向巴西纸浆供应商 Suzano 出售其北美以外的纸巾业务,包括舒洁 (Kleenex) 品牌。 转折发生在第一次世界大战期间,金佰利公司研发了 Cellu-Cotton ,起初被美军用作外科用棉 ...
(申城风景线)沪上老字号“汇丰纸行”焕新 数字时代坚守“纸有未来”
Zhong Guo Xin Wen Wang· 2025-06-17 13:50
中新社上海6月16日电 题:沪上老字号"汇丰纸行"焕新 数字时代坚守"纸有未来" 作者 范宇斌 6月16日,透过玻璃橱窗上的一句"如果纸有未来,因为有你",不少路过上海福州路的行人,朝着重新 开业的"汇丰纸行"驻足张望。 当日,这家拥有91年历史的沪上老字号以全新面貌回归,吸引不少爱纸之人前来光顾。纸行内拥有来自 世界各地的480多种纸品,顾客可像挑选布料一样挑选心仪的纸张。 福州路是上海知名文化街,集聚书店、笔墨纸庄、书场、茶馆、戏院等业态。汇丰纸行创立于1934年, 原名"汇丰新记纸号",最初设在山东中路上,后迁至福州路,一度以"纸张大王"的美称享誉申城,不少 外地爱纸人也常专程来此淘纸。 焕新后的汇丰纸行与沪上老字号"百新书局"相邻并连通,同时融合了咖啡、餐饮、展览等多种业态,打 造全新的文化空间。 作为汇丰纸行开业首展,"花时间"纸上作品展当日开幕。孙浚良是策展人,他的母亲郭荣妹2014年突发 脑梗后,便开始每天在各种各样的纸上作画。绘画的主体大都是各种花朵,各色各样,充满想象。 "母亲不是艺术家,她作画也只会选择随手拿来的纸。爱有很多表达方式,纸让母子之间有了别样的交 流。"孙浚良说,感谢这世界有纸 ...
彩妆&香水行业用户趋势速递:夏妆焕彩,香引潮风
Xiao Hong Shu· 2025-06-03 08:40
Investment Rating - The report provides a positive investment rating for the beauty and personal care industry, highlighting significant growth potential in various segments [1]. Core Insights - The beauty and personal care industry is experiencing a surge in user engagement, particularly in makeup and fragrance categories, driven by trends such as emotional healing and cultural collaborations [3][8]. - The report emphasizes the importance of understanding consumer trends, such as the rise of mini makeup products and the integration of fragrance into personal care routines, which are reshaping market dynamics [10][90]. User Trends - Trend 01: The rise of "mini makeup" products, with searches for mini makeup increasing by 145% year-on-year, indicating a shift towards portable beauty solutions [15][17]. - Trend 02: The "island makeup" trend reflects a desire for quick, effective beauty solutions that cater to the vacation mindset, with related searches up by 350% [38][44]. - Trend 03: The "no foundation makeup" trend is gaining traction, with a 262% increase in searches, as consumers seek lightweight, breathable products for warmer months [76][78]. Fragrance Trends - Trend 01: The focus on "energy fragrances" is growing, with a 165% increase in related searches, as consumers seek scents that resonate with their emotional states [92][94]. - Trend 02: The "memory fragrance" trend utilizes scents to evoke memories, with significant engagement on platforms like Xiaohongshu, indicating a strong consumer interest in personalized fragrance experiences [100][102]. - Trend 03: The trend of "DIY fragrances" is emerging, with a 52% increase in searches for DIY scent combinations, reflecting a growing consumer interest in personalized fragrance solutions [180][182]. Category Trends - The report identifies a significant expansion in the women's hygiene products sector, with trends such as "therapeutic sleepwear" and "private care" gaining traction due to increased consumer awareness and demand [188][194]. - The "absorbent pads" trend highlights a growing need for incontinence products, with a staggering 813% increase in related searches, indicating a previously underserved market [217][223]. - The "facial cleansing wipes" trend is also on the rise, with a focus on convenience and user experience, particularly for travel and outdoor activities, as evidenced by a 134% increase in related discussions [238][250].
客服辱骂风波叠加业绩“双降” 恒安国际陷品牌与经营双重危机
Xi Niu Cai Jing· 2025-05-14 05:42
Group 1 - A brand crisis triggered by a customer service incident is exposing operational difficulties for Hengan International [2][4] - The incident involved a customer being verbally abused by a service representative during a promotional inquiry, leading to widespread negative attention on social media [3] - Hengan International's response included claims of abnormal account access and promises of compensation for affected consumers, but no updates on the situation have been provided as of May 12 [4] Group 2 - Hengan International's financial performance is concerning, with a reported revenue decline of 4.6% and a net profit drop of 17.9% for 2024 [4] - The company's core tissue paper segment has experienced a significant loss of 245 million yuan, marking the first loss in this area [4] - Rising costs and industry price wars are contributing to unprecedented challenges for this once-prominent brand known for "Seven Space" and "Heart to Heart" products [4]