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大师谢幕,意大利时尚如何创新?
Di Yi Cai Jing· 2025-10-22 13:10
大师的退场并不代表一个时代的终结,而是意大利时尚生态成熟的一种表现。 刚结束的上海时装周上,一场以"新女性力量"为叙事主线的Stivanano2026春夏系列大秀,以剪裁明快的造型将刚 柔相济的当代女性形象刻在T台上。 比如一件醋酸面料的半裙,用经典包臀廓形致敬职业精神,又通过腰间一片灵动垂坠的长尾自然过渡,隐喻女性 在职场与社交场景之间无缝转换。"当代女性仍在平衡社会角色与自我实现之间付出巨大心力,服装可以成为她们 的柔软铠甲。"Stivanano品牌设计师Valentina在接受第一财经专访时表示。 在曾任职于Prada、Bally、Ralph & Russo等奢侈品牌的Valentina身上,可以看到上世纪90年代意大利时尚精神的延 续。2018年她创立自己的品牌Stivanano,试图为女性赋予一种"优雅的韧性"。 这一理念让人想到意大利时装大师乔治·阿玛尼。上世纪80年代,正是他为女性设计的"权力西服",以宽肩设计和 利落剪裁,为女性打破性别边界,让她们穿上既有气场、力量感,又兼具女性曲线与精致柔美的西装。 时代的车轮滚滚向前,时尚的灯塔也进行着明暗更迭。当乔治·阿玛尼于上月去世,当Prada集团全 ...
多少意大利产的奢侈品,是外包中国工厂制造的?
Hu Xiu· 2025-08-02 01:00
Core Insights - The Lyst Index has identified The Row's flip-flops as the "hottest product" for Q2 2023, highlighting the brand's ability to predict fashion trends [2][10] - The Row's flip-flops are priced at €780 (approximately ¥6418.7), with a thicker version costing €850 (approximately ¥6994.3), raising questions about the rationale behind such high pricing for a simple product [3][5] - The brand's minimalist approach and emphasis on quality craftsmanship contribute to its luxury status, despite the basic nature of the product [14][15] Company Analysis - The Row is known for its understated luxury, focusing on high-quality basics without prominent logos or excessive design [14] - The brand's pricing strategy reflects a broader trend in the luxury market, where high prices are often justified by craftsmanship and ethical production claims [15][18] - The Row's flip-flops have sparked debate on social media, with some consumers questioning the value of such expensive items, while others appreciate the brand's ethos [10][12] Industry Context - Recent labor exploitation scandals involving luxury brands, including Loro Piana, have raised concerns about the ethical practices within the industry [20][21] - The luxury sector is facing challenges in maintaining consumer trust, especially as scandals reveal discrepancies between brand narratives and actual production practices [29][31] - Despite these challenges, high-net-worth consumers continue to seek luxury products, as evidenced by the rapid sell-out of The Row's flip-flops [30]
意式智造闪耀ProPak China 2025:意大利国家展团盛况直击
Zhong Guo Shi Pin Wang· 2025-06-25 10:55
Group 1 - The ProPak China 2025 exhibition, a significant event in the food processing and packaging industry, opened on June 24 at the Shanghai National Exhibition and Convention Center, organized by the Italian Trade Agency (ITA) and the Italian Packaging Machinery Manufacturers Association (UCIMA) [1][3] - This year marks the sixth participation of the Italian delegation at ProPak China, featuring seven companies that showcase advancements in packaging automation, customized services, and sustainable solutions, highlighting the excellence of "Made in Italy" in efficiency, precision, and digital transformation [3][12] - The Italian Consul General in Shanghai, Tiziana D'Angelo, visited the Italian booth, where exhibitors attracted numerous professional buyers from the packaging machinery industry, creating a vibrant atmosphere [7] Group 2 - Velia Filippelli, Deputy Representative of the Italian Trade Agency in Shanghai, emphasized that the seven participating Italian companies are committed to the pursuit of excellence in "Made in Italy" quality and are skilled in creating personalized products, which is a core advantage of Italian firms in this sector [12][16] - Filippelli noted that participating in exhibitions like ProPak is an ideal way for Italian companies to promote their products, establish quality business connections, and directly explore the market, while also recognizing the opportunities and challenges present in the Chinese market [16] - The Italian packaging machinery manufacturers association (UCIMA) represents over 170 member companies across Italy, covering the entire packaging machinery supply chain and providing efficient, intelligent, and sustainable solutions for various sectors including food, pharmaceuticals, and cosmetics [37]
意式奢华入沪,意大利高端家具如何破局中国市场
Core Insights - Dexelance Group is a significant player in the high-end design sector in Italy, establishing a new headquarters in Shanghai to enhance its presence in the Chinese market [1][2] - The company aims to integrate deeply into the local market to become a leader and key participant in China, recognizing the potential for rapid growth despite current revenues being only 4% of total group revenues [1][5] - The group emphasizes the importance of "cultural translation" to balance Italian design with Chinese consumer preferences, supported by a dedicated local team [3] Group Strategy - The choice of Shanghai as the new headquarters is driven by the need to be in a hub of architects and designers, reflecting a long-term vision for the Chinese market [2] - Collaboration with local designers and architects is a priority, with the new headquarters designed to be a space for inspiration and client engagement [4] Market Potential - The global high-end furniture and lighting market is valued at approximately €400 billion, with a stable growth rate of 4%-5% over the past 20 years, indicating a solid long-term outlook for the industry [6] - The Chinese market is expected to become a major player in high-end design and lighting products, with significant growth anticipated in the coming years [5] Consumer Trends - The company acknowledges a cautious consumer trend globally but believes that their durable products, which cater to long-term projects, will remain in demand despite short-term fluctuations [7] - There is a focus on expanding into boutique hotels and commercial projects, aiming to bring the Italian lifestyle experience to a broader audience [8] Competitive Landscape - The impact of low-cost online furniture options is minimal, as the company's products are custom-made and require professional service for delivery and setup [9] - The challenge of imitation products is addressed by emphasizing the value of the overall experience, service, and lifestyle that the brand represents, rather than just the products themselves [10] Future Opportunities - The company sees numerous opportunities for blending Italian design with Chinese cultural elements, which could lead to innovative collaborations in the future [11]
NATUZZI再获中国意大利商会金熊猫奖殊荣 以和谐卓越推动中意交流
Huan Qiu Wang· 2025-06-17 11:28
Group 1 - The 14th China-Italy Chamber of Commerce "Golden Panda Award" ceremony was held in Shanghai, celebrating excellence in Italian manufacturing and innovation [1][3] - NATUZZI won the "2025 Golden Panda Award for Italian Excellence" for the second consecutive year, recognizing its representation of Italian luxury and design [1][3] - The awards aim to honor Italian and Chinese member companies that have made significant contributions in investment, growth, resilience, and innovation over the past year [3] Group 2 - A special exhibition themed around the renowned architect Andrea Palladio was presented at the award ceremony, highlighting his influence on beauty and craftsmanship [5] - NATUZZI, as one of the earliest Italian furniture brands in China, actively promotes commercial and cultural exchanges between China and Italy [7] - NATUZZI's dual-brand strategy, Natuzzi Italia and Natuzzi Editions, showcases its international vision and innovation while adapting to the Chinese market [7][9] Group 3 - NATUZZI aims to enhance consumer interaction through new store openings and upgrades across major Chinese cities, focusing on a harmonious and comfortable lifestyle [9] - The brand's future design vision includes the new series "Rooted in Harmony," which emphasizes the intersection of design, craftsmanship, and innovation for Chinese consumers [9]