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多少意大利产的奢侈品,是外包中国工厂制造的?
Hu Xiu· 2025-08-02 01:00
"流行"指的明明是一段时间内被大众广泛传播和接受的事物,但流行单品却常常让人充满困惑。 时尚界权威榜单Lyst指数这两天公布了今年第二季度的热门品牌和产品。这个曾成功预见MiuMiu黑马之势,也曾敏锐察觉优衣库饺子包风靡全球的榜 单,这次把"全球最热门产品"之位给了一双人字拖。 一双标价780欧元(约合人民币6418.7元)的人字拖。 这双名为"Dune(沙丘)"的拖鞋出自有"女高管的优衣库"之称的美国奢侈品牌The Row,按颜色分,有红色、米色、黑色三种,按高度分有经典款和厚底 款,厚底款更贵,要850欧元(约合人民币6994.3元)。 据Lyst数据,本季度其搜索量激增162%;官网则显示,最受欢迎的红色,经典款和厚底款已经都售罄了,黑色和米色的经典款同样脱销。 你以为你早已学会不再发问,但面对一双平平无奇的人字拖时,还是忍不住了:凭啥啊? 不能理解这种定价的网友气得抓起电话就是一句:老李,现在这奢侈品真是要疯啊。 而能理解甚至很欣赏的人表示,没什么好惊讶的,The Row就这样。五六千的拖鞋,和她们家一万一的衬衫、两千多的羊毛袜放在一起,毫无违和感,不 过是生活方式的又一种表征,品牌风格的又一种诠释。 ...
意式智造闪耀ProPak China 2025:意大利国家展团盛况直击
Zhong Guo Shi Pin Wang· 2025-06-25 10:55
Group 1 - The ProPak China 2025 exhibition, a significant event in the food processing and packaging industry, opened on June 24 at the Shanghai National Exhibition and Convention Center, organized by the Italian Trade Agency (ITA) and the Italian Packaging Machinery Manufacturers Association (UCIMA) [1][3] - This year marks the sixth participation of the Italian delegation at ProPak China, featuring seven companies that showcase advancements in packaging automation, customized services, and sustainable solutions, highlighting the excellence of "Made in Italy" in efficiency, precision, and digital transformation [3][12] - The Italian Consul General in Shanghai, Tiziana D'Angelo, visited the Italian booth, where exhibitors attracted numerous professional buyers from the packaging machinery industry, creating a vibrant atmosphere [7] Group 2 - Velia Filippelli, Deputy Representative of the Italian Trade Agency in Shanghai, emphasized that the seven participating Italian companies are committed to the pursuit of excellence in "Made in Italy" quality and are skilled in creating personalized products, which is a core advantage of Italian firms in this sector [12][16] - Filippelli noted that participating in exhibitions like ProPak is an ideal way for Italian companies to promote their products, establish quality business connections, and directly explore the market, while also recognizing the opportunities and challenges present in the Chinese market [16] - The Italian packaging machinery manufacturers association (UCIMA) represents over 170 member companies across Italy, covering the entire packaging machinery supply chain and providing efficient, intelligent, and sustainable solutions for various sectors including food, pharmaceuticals, and cosmetics [37]
意式奢华入沪,意大利高端家具如何破局中国市场
Core Insights - Dexelance Group is a significant player in the high-end design sector in Italy, establishing a new headquarters in Shanghai to enhance its presence in the Chinese market [1][2] - The company aims to integrate deeply into the local market to become a leader and key participant in China, recognizing the potential for rapid growth despite current revenues being only 4% of total group revenues [1][5] - The group emphasizes the importance of "cultural translation" to balance Italian design with Chinese consumer preferences, supported by a dedicated local team [3] Group Strategy - The choice of Shanghai as the new headquarters is driven by the need to be in a hub of architects and designers, reflecting a long-term vision for the Chinese market [2] - Collaboration with local designers and architects is a priority, with the new headquarters designed to be a space for inspiration and client engagement [4] Market Potential - The global high-end furniture and lighting market is valued at approximately €400 billion, with a stable growth rate of 4%-5% over the past 20 years, indicating a solid long-term outlook for the industry [6] - The Chinese market is expected to become a major player in high-end design and lighting products, with significant growth anticipated in the coming years [5] Consumer Trends - The company acknowledges a cautious consumer trend globally but believes that their durable products, which cater to long-term projects, will remain in demand despite short-term fluctuations [7] - There is a focus on expanding into boutique hotels and commercial projects, aiming to bring the Italian lifestyle experience to a broader audience [8] Competitive Landscape - The impact of low-cost online furniture options is minimal, as the company's products are custom-made and require professional service for delivery and setup [9] - The challenge of imitation products is addressed by emphasizing the value of the overall experience, service, and lifestyle that the brand represents, rather than just the products themselves [10] Future Opportunities - The company sees numerous opportunities for blending Italian design with Chinese cultural elements, which could lead to innovative collaborations in the future [11]
NATUZZI再获中国意大利商会金熊猫奖殊荣 以和谐卓越推动中意交流
Huan Qiu Wang· 2025-06-17 11:28
中国意大利商会的金熊猫奖创办于2009年,并得到意大利驻华大使馆和意大利驻上海总领事馆的大力支 持,颁奖活动每年举办一次。今年共设立了八大奖项,旨在表彰之前一年在中国投资、增长、发展韧性 和创新方面作出杰出贡献的意大利和中国会员企业。该奖项不仅是对意大利的创造力、创新精神与企业 家精神的褒奖,更是对所有在华市场各领域彰显"意大利制造"实力与品质的企业认可,也是推动中意经 贸关系发展的重要平台。 来源:环球网 6月14日,第十四届中国意大利商会"金熊猫奖"颁奖盛典在上海如期举行。作为中国意大利商会年度最 负盛名的活动之一,来自中意两国的数百家企业、企业家、商会会员以及意大利和中国的多个机构代 表,共同见证了这一荣耀时刻。而意大利高端家居品牌NATUZZI也连续两年斩获"2025金熊猫奖之意大 利卓越奖",这一奖项旨在表彰意大利公司在奢华生活、时尚、奢侈品和高级商品、生活方式、设计、 零售和数字领域最有效地代表了意大利制造的卓越品质。 NATUZZI作为最早进入中国的意大利进口家具品牌之一,一直积极投身于推动中意两国之间的商业与 文化交流。除了赞助2025年度金熊猫奖颁奖典礼及中国意大利商会圆桌会议之外,NATU ...