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蜂巢能源杨红新谈电池行业“内卷”:战略短视导致恶性循环
Jing Ji Guan Cha Wang· 2025-06-06 07:24
Core Insights - The battery industry is experiencing a paradox of growth and loss, with unprecedented market demand juxtaposed against a brutal price war that is eroding profitability [2][3] - There is a significant focus on technological advancements, yet many innovations appear to be more about marketing than solving real user problems [2][4] Industry Challenges - The industry faces a dilemma between standardization, which offers scale and cost advantages, and differentiation, which carries high investment risks and market education costs [3][4] - A "value-price inversion" has occurred due to irrational capacity expansion driven by capital influx, leading to a vicious cycle of price wars and profit erosion [5][6] Technological Perspectives - Companies are advised to avoid "technical gimmicks" and focus on practical innovations that can be widely applied and create real user value [6][7] - The "impossible triangle" of safety, cost, and performance in battery technology suggests that safety should always be the top priority, with innovative engineering solutions needed to ensure safety while enhancing performance [8][9] Strategic Directions - Companies should build a competitive moat through both unique technologies and efficient platform capabilities, allowing for rapid adaptation to market needs while maintaining cost efficiency [10] - The future growth of the battery industry is expected to come from the re-segmentation of application scenarios, such as off-road electric vehicles and hybrid electric vehicles (HEVs) in emerging markets [11][12] Market Dynamics - The competition between lithium iron phosphate (LFP) and ternary batteries is characterized by a division of labor based on application scenarios, with LFP dominating lower-end markets and ternary batteries focusing on high-end applications [14] - The next phase of globalization for Chinese battery companies will require a shift from product output to system and value output, emphasizing the need for comprehensive local operations and understanding of market dynamics [15][16]
贸促会王侠:汽车行业必然经历内卷的阵痛,最终结果是兼并整合
Jing Ji Guan Cha Wang· 2025-06-06 06:51
6月6日,在2025中国汽车重庆论坛开幕式上,中国贸易促进会汽车行业委员会会长王侠提出,以价格战为主要体现方式的行业内卷和由兼并重组带来的产业 格局重塑,已经成为2025年最能牵动全行业敏感神经的两大现象。 王侠表示,内卷是变革不可避免的阵痛,也是可持续发展的杀手。兼并整合是内卷的必然结果,也是治理内卷的重要手段。 在王侠看来,适度的降价、有序地竞争本是市场经济的正常现象,也是行业从稚嫩走向成熟的必经阶段,但无底线的价格战和盲目的技术狂飙势必挤压企业 合理的利润空间,进而影响产品和服务质量,长远来看,对企业、对消费者都是不利的。 王侠特别强调,千万不要把内卷的风气带到海外去。国际市场环境对低质低价、短期行为的包容度更低,如果从"内卷"发展成"外卷",将会把宝贵的增量市 场搅浑为红海市场,百害无一利。 另外,针对产业格局变化,王侠提出,目前中国汽车产业呈现出的市场容量增长停滞、利润下降、市场集中度进一步提升等现象,正是进入产业成熟期的典 型特征,兼之中国高速经济发展机制与各地抢占产业制高点的投入,汽车行业的兼并重组浪潮将不可避免。 以下为演讲节选内容: 近两年来,价格战愈演愈烈。据不完全统计,2024年国内车市 ...
中国贸促会汽车分会会长王侠:针对行业乱象车企应坚守三条底线
Zheng Quan Ri Bao Wang· 2025-06-06 03:57
Group 1 - The core theme of the 2025 China Automotive Chongqing Forum is "Shaping the Future of the Industry in an Era of Change," focusing on global perspectives and China's advantages in discussing industry hot topics [1] - The automotive industry is experiencing an intense price war, leading to profits dropping below 4%, which negatively impacts product and service quality, ultimately harming both companies and consumers [1] - Three bottom lines for companies to adhere to in response to industry challenges are: maintaining quality and safety standards, upholding integrity and contractual spirit, and committing to long-termism through technological innovation and differentiation [1] Group 2 - Mergers and acquisitions are seen as an inevitable result of industry internal competition and a necessary means to address it, as the Chinese automotive industry faces stagnating market capacity and declining profits [2] - Possible methods for restructuring the domestic industry include major automotive groups strengthening their core businesses through internal integration and stronger fuel vehicle companies merging with new energy vehicle companies [2] - Government involvement is crucial for addressing internal competition and facilitating mergers and acquisitions, including enhancing delisting mechanisms for automakers and providing policy support for effective integration [2]