在全球产业链重构的背景下，中国工业品出海正从"贸易出口"向"品牌出海"深度转型。然而，与消费品相比，工业品出海面临着更为复杂的挑战。圆点智 库与粤新链联合推出的"工业品出海合伙人计划"，正是针对这些痛点提供了一套系统性解决方案，为中国制造企业开辟了一条高效出海的新路径。 一、工业品出海的四大核心痛点 1. 市场决策盲区 传统出海模式中，企业往往凭经验选择目标市场，缺乏对233个国家的系统筛选能力。耗时6个月的传统调研周期无法适应快速变化的市场环境，导致企业 错失最佳进入时机，造成巨大的机会成本。 2. 品牌认知鸿沟 工业品采购决策链条长、专业性强，但中国企业普遍缺乏符合当地审美与文化的品牌视觉体系。技术资料翻译生硬、价值传达不到位，使得优质产品难以 获得应有的品牌溢价。 3. 渠道建设困境 海外渠道搭建周期长达6-12个月，通过经销商模式又导致利润空间被压缩。同时，企业难以精准识别下游决策群体，陷入"广撒网"式的低效推广困境。 4. 大型项目壁垒 参与国别级大型项目需要深度理解当地产业政策、招标规则，并具备整合上下游资源的能力。单个企业往往缺乏这些关键资源，被挡在高端市场门外。 二、四大服务模块的系统性破解之 ...

Core Insights - The battery industry is experiencing a paradox of growth and loss, with unprecedented market demand juxtaposed against a brutal price war that is eroding profitability [2][3] - There is a significant focus on technological advancements, yet many innovations appear to be more about marketing than solving real user problems [2][4] Industry Challenges - The industry faces a dilemma between standardization, which offers scale and cost advantages, and differentiation, which carries high investment risks and market education costs [3][4] - A "value-price inversion" has occurred due to irrational capacity expansion driven by capital influx, leading to a vicious cycle of price wars and profit erosion [5][6] Technological Perspectives - Companies are advised to avoid "technical gimmicks" and focus on practical innovations that can be widely applied and create real user value [6][7] - The "impossible triangle" of safety, cost, and performance in battery technology suggests that safety should always be the top priority, with innovative engineering solutions needed to ensure safety while enhancing performance [8][9] Strategic Directions - Companies should build a competitive moat through both unique technologies and efficient platform capabilities, allowing for rapid adaptation to market needs while maintaining cost efficiency [10] - The future growth of the battery industry is expected to come from the re-segmentation of application scenarios, such as off-road electric vehicles and hybrid electric vehicles (HEVs) in emerging markets [11][12] Market Dynamics - The competition between lithium iron phosphate (LFP) and ternary batteries is characterized by a division of labor based on application scenarios, with LFP dominating lower-end markets and ternary batteries focusing on high-end applications [14] - The next phase of globalization for Chinese battery companies will require a shift from product output to system and value output, emphasizing the need for comprehensive local operations and understanding of market dynamics [15][16]