Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]

Group 1 - The report from Tongcheng Travel indicates a strong demand for travel during the New Year holiday, driven by the "take 3 days off and rest for 8" trend, leading to an increase in bookings for flights, hotels, and homestays [1] - There was an 85% increase in the search and booking of "intangible cultural heritage" themed tourism during the holiday, with Suzhou ranking among the top 10 popular destinations for such travel [1] - The trend of high-quality travel experiences is evident, with a significant rise in bookings for premium hotels, boutique homestays, and customized small group tours during the New Year holiday [1] Group 2 - The popularity of mountain scenic spots for New Year blessings has surged, with a more than 23% increase in bookings for hotels and homestays within these areas [2] - Young travelers are increasingly opting for beach destinations for New Year celebrations, with a 38% rise in bookings for boutique homestays featuring sea views [2] - Concerts by well-known artists during the holiday attracted many fans, leading to a noticeable increase in hotel bookings near concert venues [2] Group 3 - The heat for outbound travel during the New Year holiday has significantly surpassed previous years, with popular themes including island vacations and destinations with visa-free access [3] - Young adults aged 25 to 45 and family groups are the primary consumers of outbound travel, willing to pay a premium for detailed itineraries and immersive experiences [3] - The growth rate of outbound travel orders from non-first-tier cities is accelerating, with Turkey's visa exemption policy further simplifying travel for Chinese tourists [3][4]

Core Insights - The outbound and inbound tourism markets in China are experiencing a significant surge during the New Year holiday, driven by the "3 days off, 8 days off" vacation model [1] - Popular outbound destinations include Seoul and Bangkok, while inbound tourism sees a notable increase in ticket bookings, particularly in Hainan [5] Outbound Tourism - During the New Year holiday, the most favored outbound destinations are all located in Asia, with Seoul and Bangkok being the top two [3] - Long-haul travel routes that are popular include Beijing to Moscow, Shanghai to Sydney, and Guangzhou to Auckland [3] - Travelers show a preference for island vacations, visa-free travel, and winter-themed trips, with destinations like Maldives and Bali seeing high demand [3][4] Inbound Tourism - Inbound ticket bookings have increased by 110% year-on-year, with experiential travel products seeing a growth of over 30 times [5] - Major inbound destinations include Shanghai, Beijing, and Guangzhou, with significant increases in visitors from countries like Saudi Arabia and Uzbekistan [5] - Hainan's "duty-free shopping + beach vacation" model has attracted many foreign tourists, with Sanya's inbound orders growing by 170% [5][7] Emerging Destinations - Lesser-known destinations such as Li County and Heihe are gaining popularity among inbound tourists, indicating a diversification in travel preferences [7] - The increase in inbound orders reflects China's growing appeal as a travel destination for international tourists [7]

Group 1 - Didi Chuxing predicts a significant increase in ride-hailing demand on December 31, with expectations of over 80 million rides, driven by various travel needs such as commuting, New Year celebrations, and cross-city travel [1] - The peak demand for rides is expected to occur between 5 PM and 7 PM, with a notable increase in demand for high-quality services like premium and luxury cars, which are projected to rise by 226% and 188% respectively compared to the previous week [1] - The younger generation, particularly those born after 2000, is anticipated to account for 37% of the ride-hailing demand on New Year's Eve, with the highest demand expected at 1 AM on January 1, reaching 45% [1] Group 2 - For the upcoming New Year’s Day in 2026, Didi forecasts a shift in travel patterns, with a projected 11% year-on-year increase in ride-hailing demand in the half-hour leading up to midnight [2] - The demand for rides on January 1 is expected to remain above the levels seen on New Year’s Day 2025, particularly between 10 AM and 12 PM, which is projected to increase by 18% year-on-year [2] - The trend of "traveling south to escape the cold" and "heading north for snow" is expected to dominate travel patterns, with cities like Guangzhou, Shenzhen, and Wuhan seeing significant increases in ride-hailing demand, projected to grow over 40% year-on-year [2] Group 3 - To thank drivers for their service during the holiday season, Didi is launching commission-free cards in 245 cities from December 31 to January 3, along with additional incentives such as completion bonuses and service fee reductions [3] - The incentives include various rewards aimed at enhancing driver earnings during peak travel times, with service fees ranging from 2 to 5 yuan per ride during the holiday period [3]

Core Insights - Didi Chuxing predicts a significant increase in ride-hailing demand on December 31, with peak hours starting at 3 PM and lasting until 8 PM, expecting over 80 million rides nationwide [1][3] - Demand for high-quality rides, such as Didi's premium and luxury services, is expected to rise by 226% and 188% respectively compared to the previous week [1][3] - The post-00s generation is anticipated to account for 37% of the ride-hailing demand, with the highest demand expected at 1 AM on January 1, reaching 45% [1][3] Ride-Hailing Demand - The demand for rides during New Year's Eve is projected to increase over nine times compared to the previous week, particularly in outdoor leisure venues, tourist attractions, and large shopping districts [1][3] - Didi's charging services predict a notable increase in charging orders in coastal cities such as Wenzhou, Haikou, Huizhou, Quanzhou, and Xiamen during the New Year holiday [1][3] - Fuel orders are also expected to rise in cities like Wenzhou, Nanchang, Nanning, Haikou, and Jinhua compared to regular days [1][3] Car Rental Trends - The "3 days off, 8 days on" holiday arrangement has stimulated demand for self-driving trips, with Didi's car rental bookings increasing by 243% year-on-year [1][3] - Over 70% of users are expected to pick up their rental cars early (between December 27 and December 31), with 50% planning 2-4 day self-driving trips [1][3] - Among Didi's rental orders for the New Year, 40% are local rentals while 60% are for out-of-town travel [1][3] Driver Incentives - To thank drivers for their service during the holiday period, Didi will launch a commission-free card in 245 cities from December 31 to January 3 [2][4]