Group 1: Core Insights - The "6·18" shopping festival is a critical event for brands and e-commerce platforms, requiring efficient financial, logistics, and after-sales services to enhance consumer experience and brand reputation [1] - Financial institutions are focusing on product innovation and service upgrades to support consumer finance capabilities, aiming to unleash further consumption potential [1][2] Group 2: Financial Initiatives - Banks are leveraging credit cards to deepen partnerships with e-commerce platforms, offering various benefits to stimulate consumer spending [2] - China Bank is providing discounts for credit card users on platforms like Taobao and Tmall, along with zero-interest payment plans for new customers [3] - Financial products like "Fengrongtong" have been introduced to support small and medium-sized enterprises in managing inventory financing, with over 8.5 billion yuan in financing provided to more than 90 distributors [4] Group 3: Supply Chain and Logistics Support - The "National Subsidy Exclusive Loan" service launched by Webank aims to alleviate cash flow pressures for small businesses during the "6·18" period, offering loans up to 3 million yuan [5] - Postal Savings Bank has introduced "Express Loan" to assist logistics companies in upgrading equipment, enhancing delivery efficiency by over 30% [6] - Everbright Bank has developed a comprehensive financial support model for logistics companies, significantly reducing operational costs and improving efficiency for truck drivers [7]

■本报记者 郝飞 "'618'购物节是全年备货关键节点之一。但囤货资金需求急、压款周期长，传统贷款流程很难匹配。'丰 融通'的线上申请秒批、资金即刻到账、随借随还模式，能灵活匹配我们的销售节奏。"河南良品酒仓酒 业有限公司相关负责人感慨道。 "丰融通"是光大银行与顺丰控股股份有限公司旗下丰数科（深圳）技术服务有限公司，针对终端商品下 游经销商长期存在规模小、征信弱、融资难等痛点，打造的数字化供应链金融产品。该产品以真实贸易 数据为基础，结合智能风控技术，创新推出"订单融资"与"库存融资"双模式，实现全流程线上化操作。 自上线以来，"丰融通"已累计为消费电子、家电、白酒等行业的90余家品牌经销商提供融资支持超85亿 元，有效助力中小企业缩短资金周转周期，在消费旺季高效备货。 据悉，光大银行以顺丰物流场景为核心，整合公司金融、资产管理、投资银行等多条业务资源线，制 定"一户一策"精准服务方案。除"丰融通"外，双方合作已覆盖对公存贷款、供应链金融、公募REITs、 云缴费等多个领域。 例如，在"双碳"目标引领下，光大银行深度参与顺丰控股股份有限公司发行的"顺丰物流REITs"。该 REITs以深圳、武汉、合肥三大核 ...