IT之家 7 月 23 日消息，路透社昨日报道称，苹果上个月对其 App Store 规则及抽成协议进行了调整，预计将很快获得欧盟反垄断监管机构的批准，此举将 使其避免潜在的巨额每日罚款。 根据最新协议，开发者通过 App Store 完成的交易只需支付 20% 处理费，而加入苹果小微企业计划的开发者可再次降低至 13%。 今年 4 月，欧盟反垄断执法机构对苹果开出 5 亿欧元（现汇率约合 41.88 亿元人民币）罚单，同时还对 Meta 开出 2 亿欧元（现汇率约合 16.75 亿元人民 币）罚单。 当时欧盟委员会表示，苹果通过商业及技术手段限制阻止应用开发者引导用户至 App Store 外的渠道完成更便宜交易，违反了《数字市场法案》（DMA）。 苹果被要求在 60 天内取消这些限制。 若未遵守规定，苹果可能面临每日罚款 —— 金额为其全球日均收入的 5%，每天约合 5000 万欧元（IT之家注：现汇率约合 4.19 亿元人民币）。 知情人士称，欧盟委员会预计将在未来几周批准这些修改，不过时间仍可能有变化。欧盟监管机构则表示"所有选项仍在考虑中，我们仍在评估苹果的提议 修改"。苹果未立即回应置评请求。 此 ...

Core Viewpoint - Apple is appealing against the EU's Digital Markets Act (DMA) requirement to share user data with competitors, arguing that it compromises its intellectual property and user privacy [1] Group 1: Company Actions - Apple plans to challenge the EU's requirement for interoperability that forces the company to share user information with external developers [1] - The company has been strongly opposing the demands imposed by the DMA, emphasizing the potential negative impact on its business model [1] Group 2: Regulatory Context - The DMA mandates that companies like Apple and Meta Platforms must comply with new regulations aimed at promoting competition in the tech industry [1] - Apple and Meta were among the first companies affected by the DMA, highlighting the immediate impact of the regulation on major tech players [1] Group 3: Company Statements - An Apple spokesperson stated that the technology designed by the company allows for seamless collaboration, providing a unique user experience that could be threatened by the EU's interoperability requirements [1] - The spokesperson also described the EU's demands as creating an unreasonable, costly, and innovation-stifling process [1]

Core Viewpoint - The European Commission has released a report indicating that Apple's new terms for the App Store, which the company claimed were compliant with the Digital Markets Act (DMA), do not meet regulatory requirements [1][5]. Group 1: Regulatory Actions - Following a €500 million fine issued in April 2023 (approximately 4.089 billion RMB), the European Commission has mandated that Apple must fully adjust its App Store rules within 60 calendar days to comply with the DMA [5][6]. - If Apple fails to meet the deadline, the European Commission will initiate a "periodic fine" mechanism until compliance is achieved [5][6]. Group 2: Compliance Issues - The core controversy revolves around Apple's "anti-steering" policy, which the DMA stipulates must allow developers to inform users about alternative payment options and promote these alternatives within the app [6][7]. - Although Apple introduced a revised plan in March 2023, the European Commission found systemic flaws in this new proposal, stating that Apple has not provided convincing reasons to dispute the severity of its violations [6][7]. Group 3: Financial Implications - The periodic fines imposed on Apple will be determined based on the company's substantial financial strength, ensuring that the penalties are effective in enforcing compliance [6]. - Currently, Apple's rules permit each app to include a link to the developer's website, but this is subject to strict conditions, including a 27% commission on transactions made through external links, which is lower than the standard 30% for in-app purchases [6].

Core Points - The European Union imposed fines totaling 700 million euros ($683 million) on Apple and Meta for violating digital competition rules under the Digital Markets Act (DMA) [3][4][6] - Apple was fined 500 million euros ($571 million) for restricting app developers from directing users to cheaper purchasing options outside its App Store [4][10] - Meta was fined 200 million euros for forcing users to choose between personalized ads or paying for an ad-free experience [4][11] Company-Specific Summaries Apple - The European Commission accused Apple of imposing unfair rules that prevent app developers from steering consumers to alternative purchasing channels [9][10] - Apple has 60 days to comply with the ruling or face unspecified periodic penalty payments [4] - The company claims it has made significant efforts to comply with the DMA, stating it has spent hundreds of thousands of engineering hours on changes [10][8] Meta - Meta's fine stems from its strategy of offering users the option to pay for ad-free versions of Facebook and Instagram, which the EU deemed insufficient for user consent regarding personal data usage [11][12] - The company introduced a third option allowing users to see fewer personalized ads without paying, which is currently under assessment by the Commission [13] - Meta's Chief Global Affairs Officer criticized the fines as a multibillion-dollar tariff that would harm its business model and negatively impact European economies [14]

4月23日，欧盟委员会官网公布一则重磅消息：苹果、Meta因违反欧盟《数字市场法案》（Digital Markets Act， 简称DMA）有关规定，分别被处以5亿欧元（约合41.6亿人民币)和2亿欧元（16.6亿人民币）的罚款。 欧盟委员会官网发布的通报。 两大美国科技巨头为何被罚？通报指出，欧盟委员会认定苹果公司违反了DMA的"反引导"条款，Meta公司则被指 未能遵守DMA关于"为用户提供使用更少个人数据的服务"的要求。 具体而言，根据DMA，通过苹果App Store分发应用的开发者，应能免费告知和引导用户App Store的其他购买渠 道，并允许其完成交易。但欧盟委员会调查发现，苹果未能履行这一义务。 据欧盟委员会介绍，由于苹果施加的多重限制，应用开发者无法充分使用App Store以外的替代性分发渠道，消费 者也因此无法充分获知更优惠的替代方案，消费者因此无法充分获知。苹果未能证明这些限制具有客观必要性且 合乎比例原则。 如今，监管靴子落地，欧盟委员会依据数字市场法案，对苹果、Meta开出了首张罚单。 欧盟委员会官员对此作出表态。欧盟委员会执行副主席、竞争事务专员特蕾莎·里贝拉（Teresa Ri ...