Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the "ZT World" immersive cultural experience space, which highlights innovative achievements in Chinese IP trend art [1] Group 1: Event Overview - The "ZT World" space is organized by the Digital Cultural Trade Joint Laboratory, featuring a blend of art displays and interactive experiences [1] - The exhibition includes three main sections: "Sci-Fi Future," "Intangible Cultural Heritage Fusion," and "Sports Trend Play," promoting a cultural dialogue that connects tradition with the future and the East with the West [1] Group 2: Featured Exhibits - Notable exhibits include Liu Cixin's sci-fi IP "Supernova Era | WaarWorld" and cross-disciplinary works by artist Chen Yanran, showcasing the integration of traditional Chinese craftsmanship with contemporary art [1] - Original IP figurines based on various sports stars are also featured, reflecting the diverse and international expression of contemporary Chinese cultural creation [1] Group 3: Engagement Activities - During the expo, "ZT World" has set up interactive lottery activities to enhance audience participation and further promote communication and dissemination of cultural content [1] Group 4: Background Information - The Digital Cultural Trade Joint Laboratory was officially launched on September 1, 2022, as a significant outcome of the second National Cultural Export Base Forum [1]

Group 1 - The integration of new technologies with the cultural industry is driving the development of diverse business models and reshaping production methods, becoming a core engine for the high-quality development of the online cultural industry [4] - In 2024, China's cultural trade is projected to reach 1.4 trillion yuan, with the digital cultural trade scale exceeding 370 billion yuan, accounting for 25.8% of the total cultural trade [4] - The IP industry exemplified by Pop Mart is highlighted, showcasing a full-chain operational system from products to stores and immersive experience parks [4] Group 2 - The number of active IPv6 users in China reached 834 million in the first half of 2025, representing 75.23% of all internet users, indicating a solid foundation for industry development through technological infrastructure upgrades [4] - The application of artificial intelligence in content production is breaking traditional boundaries, with potential expansions into film and animation [5] - The rapid rise of generative artificial intelligence has introduced new copyright issues, prompting the industry to reassess copyright protection models [5] Group 3 - Global collaboration and system building are deemed essential for creating a safe, healthy, and sustainable industry ecosystem to support high-quality development [5] - The establishment of the "Digital Heritage Committee" at the upcoming Wuzhen Summit aims to enhance global collaborative governance in copyright protection for cross-border online cultural dissemination [5] - Emphasis on the importance of security in the design of AI systems to prevent instability and potential vulnerabilities [6]

Core Viewpoint - The rapid development of digital technology is driving the growth of digital cultural trade, which is becoming a new engine for global economic growth, particularly in regions like Guangdong and Zhejiang, leveraging their technological innovation and digital economy advantages [1][2]. Group 1: Definition and Current Status - Digital cultural trade is defined as a new type of cross-border cultural trade that focuses on digital technology, with digital content as the trade object and digital delivery as the implementation form [2]. - China has made significant progress in promoting digital cultural trade, with 29 national cultural export bases recognized by the Ministry of Commerce and other departments, providing continuous support in terms of systems, policies, and services [2]. - The "Digital Business Three-Year Action Plan (2024-2026)" aims to implement the "Thousand Sails Set Sail" plan for cultural trade, fostering brand projects and platforms focused on digital cultural trade [2]. Group 2: Future Strategies - To enhance the hard power of digital cultural trade, strategies should focus on improving innovation quality, participating in international governance, building open platforms, and implementing trade protection measures [3][4][5]. - Improving innovation quality involves transforming rich cultural resources into specific, understandable international cultural products while maintaining their original cultural essence [3]. - Active participation in international governance is necessary to establish unified international regulations for digital cultural trade and to prevent issues related to data control and concentration [3]. Group 3: Platform Development and Support Measures - Establishing high-standard, convenient online trading platforms for digital cultural trade is essential, integrating various administrative agencies to provide comprehensive services [4]. - Promoting existing policies and introducing more specific measures to support unicorn and gazelle enterprises in the digital cultural trade sector is crucial for enhancing confidence and fostering innovation [5]. - Encouraging collaboration between traditional cultural companies and new digital firms can create a synergistic development model, enhancing the competitiveness of the digital cultural industry [5].