在IP产业化领域，泡泡玛特成为典型范例。据泡泡玛特国际集团副总裁陈晓芸介绍，泡泡玛特以IP为核心，构建起从产品—门店—乐园的全链条运营体 系。"产品方面，小到2厘米的POP Beans，大到70厘米的MEGA系列，承载着不同的潮流属性，也为消费者提供不同的选择。线下门店是传递潮流风向的重 要窗口，泡泡玛特城市乐园则是以沉浸式交互体验带动多业态发展的创新文旅场景。" 9月23日，2025北京文化论坛"双向赋能：网络文化创新发展"平行论坛上，中外政企学界嘉宾聚焦网络文化产业"技术应用""生态构建"等核心议题，分享实 践经验、共商发展策略。 新技术与文化产业的深度融合，正催生多元业态、重塑生产模式，成为推动网络文化产业高质量发展的核心引擎。数据显示，2024年，中国文化贸易总额达 1.4万亿元，其中数字文化贸易规模超3700亿元，占文化贸易总量的25.8%。网络游戏、网络文学、微短剧等细分领域表现亮眼。 工信部2025年上半年数据显示，我国IPv6活跃用户数达8.34亿，占我国全部网民数的75.23%。技术基础设施升级为产业发展筑牢根基。全球IPv6论坛创始人 兼主席拉蒂夫・拉蒂德指出，IPv6作为新一代互联网核心 ...

Core Viewpoint - The rapid development of digital technology is driving the growth of digital cultural trade, which is becoming a new engine for global economic growth, particularly in regions like Guangdong and Zhejiang, leveraging their technological innovation and digital economy advantages [1][2]. Group 1: Definition and Current Status - Digital cultural trade is defined as a new type of cross-border cultural trade that focuses on digital technology, with digital content as the trade object and digital delivery as the implementation form [2]. - China has made significant progress in promoting digital cultural trade, with 29 national cultural export bases recognized by the Ministry of Commerce and other departments, providing continuous support in terms of systems, policies, and services [2]. - The "Digital Business Three-Year Action Plan (2024-2026)" aims to implement the "Thousand Sails Set Sail" plan for cultural trade, fostering brand projects and platforms focused on digital cultural trade [2]. Group 2: Future Strategies - To enhance the hard power of digital cultural trade, strategies should focus on improving innovation quality, participating in international governance, building open platforms, and implementing trade protection measures [3][4][5]. - Improving innovation quality involves transforming rich cultural resources into specific, understandable international cultural products while maintaining their original cultural essence [3]. - Active participation in international governance is necessary to establish unified international regulations for digital cultural trade and to prevent issues related to data control and concentration [3]. Group 3: Platform Development and Support Measures - Establishing high-standard, convenient online trading platforms for digital cultural trade is essential, integrating various administrative agencies to provide comprehensive services [4]. - Promoting existing policies and introducing more specific measures to support unicorn and gazelle enterprises in the digital cultural trade sector is crucial for enhancing confidence and fostering innovation [5]. - Encouraging collaboration between traditional cultural companies and new digital firms can create a synergistic development model, enhancing the competitiveness of the digital cultural industry [5].