每经记者｜谢陶 每经编辑｜唐元 如何让博物馆不仅"火"起来，更要"活"起来？或许这家文创企业能够给出答案。 过去数年，它通过一系列数字技术手段与流行的叙事方式，打造了从三星堆数字展厅到山西古建数字博物馆，再到数字儿童博物馆等项目，让博物馆走进大 众生活。 《每日经济新闻》记者邀请到古猫科技创始人、原成都考古研究院古建所所长汤诗伟，分享他近年的创业故事及最新的行业观察。 从"白手起家"，到想要打造博物馆界的"百家讲坛"，再到创立古猫科技，他始终坚信，数字文博是很多人都未能真正深入涉足的领域，其不仅需要极强的内 容资源储备，还需要足够有耐性，进行可持续、精细化的运营。 因为奥数竞赛成绩优异，汤诗伟高中时便被选拔去了北京上理科实验班，获得直升北京大学的资格。后来，他选择进入北京大学考古文博学院的古建专业。 大学毕业时，在机缘巧合之下，成都文物考古研究院当时的院长，邀请汤诗伟回成都工作，担任古建所所长。"回来之后，我确实是所长，因为古建所只有 我一个人，一切都需要白手起家。"汤诗伟笑道。 在汤诗伟看来，"创业就是一个不断'修剪'自己野心的过程，最终还是得回到自己最想做和最擅长的赛道上来。数字文博不缺载体，也不缺技术手 ...

Core Insights - The article discusses the transformation of museums in China through digital technology, enhancing visitor engagement and interaction with cultural heritage [7][12][14] Digital Transformation in Museums - Museums across China are increasingly adopting digital technologies such as VR, AI, and multimedia to create immersive experiences for visitors [6][8][12] - The Palace Museum has updated its digital collection, adding 50,000 high-definition images, bringing the total to over 150,000 artifacts available for online exploration [8] - The "Digital Dunhuang" project, launched in collaboration with Tencent, showcases over 60,000 precious documents from the Dunhuang Caves, receiving international recognition [9] Interactive Visitor Experiences - Museums are creating participatory experiences where visitors can engage with artifacts through touch screens and VR, allowing for a deeper connection with history [15][14] - The use of AI in recognizing and interpreting ancient scripts, such as oracle bones, enhances educational opportunities and public engagement [12][13] Cultural Heritage Preservation - Projects like the "Smart Yinxu" initiative aim to digitally reconstruct historical sites, preserving their significance while making them accessible to a broader audience [8][12] - The integration of 3D technology and blockchain in the preservation of artifacts, such as the Liangzhu jade, exemplifies the fusion of technology and culture [11] Educational Innovations - Museums are developing virtual education programs that combine online learning with hands-on experiences, fostering a deeper understanding of cultural heritage among youth [16][18] - Creative digital content, such as AI-generated videos featuring historical figures, is being used to engage younger audiences and promote cultural education [17][18]

Core Viewpoint - The integration of technology and cultural heritage is transforming the way museums present artifacts, enhancing audience engagement and cultural confidence through immersive experiences [1][4]. Group 1: Cultural Heritage Activation - The concept of "cultural co-creation" emphasizes the importance of activating cultural relics and engaging audiences to foster a deeper cultural appreciation [1][4]. - The Nanjing Museum's VR exhibition of the "Kunyu Wanguo Quantu" showcases how technology can revitalize static artifacts into dynamic experiences, attracting significant audience interest [1][2]. Group 2: Innovative Product Development - Museums like the Henan Museum are creatively merging cultural relics with culinary experiences, such as coin-shaped chocolates, to appeal to younger audiences and enhance cultural engagement [2]. - Successful cultural products, like those from the Forbidden City, demonstrate the effectiveness of combining artistic and practical elements to meet consumer needs for both material enjoyment and spiritual experience [2]. Group 3: Audience Interaction and Experience - The use of VR technology allows visitors to interact with historical narratives, such as experiencing the voyages of Zheng He through immersive storytelling, enhancing both credibility and engagement [3][4]. - The shift from passive observation to active participation transforms museums into cultural communities where audiences can contribute to the narrative [3][4]. Group 4: Future Opportunities - The ongoing popularity of cultural tourism and the integration of technology present new opportunities for the activation and transformation of cultural resources [4]. - Emphasizing protection, activation, content quality, experience optimization, and innovative supply will sustain the momentum of cultural heritage engagement and enrich public cultural life [4].

Group 1 - The number of registered museums in China has reached 7,046, with 43,000 exhibitions planned for 2024, attracting 1.491 billion visitors, a year-on-year increase of 15.5% [1] - The rise of digital cultural exhibitions has created a wave of interest in cultural heritage, facilitated by the innovative ideas of digital curators [1] - Digital curators like Zhang Likun are transforming traditional artifacts into digital representations using technologies such as 3D modeling and laser scanning [3][5] Group 2 - Zhang Likun, a digital curator at Nanjing Museum, has transitioned from a network technician to a digital curator, reflecting the growing demand for digital talent in museums [3][5] - The digital project for the precious collection "Kunyuan Wanguo Quantu" is a significant initiative, with Zhang Likun as a key member of the curatorial team [3][5] - The digital presentation of cultural heritage is a collaborative effort requiring coordination among various professionals, highlighting the complexity of the digital curation process [5][9] Group 3 - The team is preparing for the initial acceptance of the digital project after nearly a year of preparation, showcasing the meticulous nature of the process [5][7] - Positive feedback from experts during the VR exhibition indicates the project's success, yet the team remains focused on further preparations for the official launch [9] - Digital curators are creating immersive experiences that allow audiences to engage with cultural heritage in innovative ways, effectively opening a "time capsule" of history [9][11]