Group 1 - The core viewpoint of the report highlights that new customers are driving growth, with improvements in gross margin from new factories in Q2 compared to Q1, while emphasizing the need to monitor subsequent terminal sales and the ramp-up progress of new factories [1][3] Group 2 - Investment recommendations maintain EPS forecasts for 2025-2027 at 3.02, 3.57, and 4.27 yuan, respectively, with a target price set at 66.5 yuan based on a PE of 22, which is above the industry average, and a rating of "Buy" is upheld [2] - In Q2 2025, the company reported revenue of 7.308 billion yuan, a year-on-year increase of 9.0%, while net profit attributable to shareholders was 902 million yuan, a year-on-year decrease of 17.3%, with a gross margin of 21.08%, down 7.05 percentage points year-on-year [2] - New customers are identified as the main growth driver, with revenue from North America, Europe, and other regions showing year-on-year changes of -0.43%, +88.94%, and +45.87%, respectively, while product categories such as sports leisure shoes and outdoor boots showed varied performance [2] Group 3 - The new factories in Vietnam, Indonesia, and China shipped 3.73 million, 1.99 million, and 670,000 pairs, respectively, in H1, with overall ramp-up progress aligning with company expectations, although gross margins have declined due to many new factories still in ramp-up stages [3] - The overall gross margin for new factories improved in Q2 compared to Q1, indicating a positive trend as operational maturity increases, but caution is advised due to customer hesitance in placing orders amid economic uncertainties in the U.S. [3]

Core Viewpoint - The company reported a revenue of 12.661 billion yuan for H1 2025, reflecting a year-on-year growth of 10.36%, while the net profit attributable to shareholders decreased by 11.42% to 1.664 billion yuan, indicating a mixed performance due to new factory ramp-up effects [1] Group 1: Performance Overview - In H1 2025, the company achieved a revenue of 12.661 billion yuan, up 10.36% year-on-year, but the net profit attributable to shareholders fell by 11.42% to 1.664 billion yuan [1] - The company plans to distribute a mid-term dividend of 1.167 billion yuan, with a payout ratio of 70% [1] Group 2: Operational Analysis - In Q2 2025, the company recorded a revenue of 7.408 billion yuan, a year-on-year increase of 10.45%, while the net profit attributable to shareholders decreased by 17.32% to 0.902 billion yuan [2] - The company sold 115 million pairs of sports shoes in H1 2025, marking a 6.14% increase year-on-year, with an increase in average selling price (ASP) contributing to order growth [2] - New customer orders significantly increased, compensating for declines from some existing clients, with a notable partnership with Adidas starting in Q4 2025 [2] - The company is accelerating the construction and production ramp-up of new factories in Vietnam, Indonesia, and China to meet growing order demands [2] - The net profit margin in Q2 2025 was 12.18%, down 4.09 percentage points year-on-year, impacted by new factory efficiency and fluctuations in existing customer orders [2] Group 3: Long-term Growth Outlook - Short-term performance may be affected by tariffs, but the company is expected to benefit from new customer orders, which can quickly fill any order gaps [3] - The company is well-positioned to increase market share as the industry undergoes potential consolidation due to tariffs [3] - The company’s ability to attract new clients, particularly Adidas, is expected to drive growth despite challenges from larger clients like Nike [3] Group 4: Profit Forecast and Valuation - The company is projected to achieve net profits of 3.537 billion yuan, 4.287 billion yuan, and 5.186 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (PE) ratios of 17, 14, and 12 times [4]