一份破产清算申请通知，为一段曾闪耀新消费赛道的资本神话画上了休止符。 今年10月，保利沃利科技（武汉）有限公司（POLYVOLY）以其不能清偿到期债务并且资产不足以清偿全部债务为由，向法院申请对公司破产清算。 11月20日，根据全国企业破产重整案件信息网信息，POLYVOLY破产申请已获法院受理。这也意味着，旗下曾红极一时的个护品牌三谷与Rever，正式步 入残局。 保利沃利科技（武汉）有限公司申请破产决定书，来源：全国企业破产重整案件信息网 或许大众对POLYVOLY有些陌生，但在六年前，它还曾创下过单日销售额突破6000万的业绩神话。 2019年天猫双十一，三谷与Rever交出了一份两眼的成绩单，三谷与Rever单日销售额突破6000万，三谷50分钟内销售额即登榜行业排名TOP4，全平台销 售额势如破竹。 数据见证着这个黑马品牌的爆发式增长，2020双11期间，三谷和Rever天猫销售额突破1.1亿元，三谷登上天猫天猫美护发新锐品牌 TOP1，全网销售规模 8728 万元，Rever也跻身于浴足剂和沐浴露的TOP1，双11累计销售额为2733万元。 高光数据是资本最好的兴奋剂，这份增长叙事也征服了资本市场 ...

Core Viewpoint - The article discusses the collapse of the secondary market prices for new consumer products, particularly focusing on the Labubu collectibles, and highlights the speculative nature and risks associated with new consumption trends in the market [1][4]. Group 1: Market Dynamics - Labubu's secondary market prices have plummeted by approximately 50%, with the price of a complete set dropping from 1500-2800 yuan to 650-800 yuan [1]. - Similar price volatility has been observed in other collectible brands like Bearbrick and Molly, where prices have seen drastic reductions of 60%-80% over the years [5][6][8]. - The article notes that the trading behavior in the secondary market is often driven by speculative practices, including "hunger marketing" and the manipulation of perceived scarcity [14][16]. Group 2: Consumer Behavior - Consumers are encouraged to recognize the "scarcity illusion" and set rational spending limits, as many products are priced significantly above their actual production costs [22][23]. - The article emphasizes the importance of maintaining transaction records and engaging in legitimate trading environments to avoid falling victim to speculative bubbles [25]. Group 3: Industry Practices - The article points out that companies often engage in practices that create artificial scarcity, such as claiming limited releases while adjusting production dynamically [16]. - There is a call for the industry to establish transparent probability mechanisms and focus on the intrinsic value of products rather than marketing gimmicks to ensure sustainable growth [26][29]. - Regulatory changes are anticipated, with new guidelines set to limit sales to minors and enforce transparency in product pricing and probability disclosures [28].