新能源二手车保值率

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二手车贬值调查:小米昔日还要加价买,如今一年跌八万
Di Yi Cai Jing· 2025-08-25 11:56
Core Insights - The second-hand car market is experiencing significant challenges, including high customer acquisition costs, low profitability, and a decline in vehicle resale values, particularly for electric vehicles [1][2][10] - The depreciation of second-hand cars has become pronounced, with many vehicles losing substantial value shortly after purchase, often dropping to around 80% of their original price [2][3] - The market is undergoing a reshuffle, with many small dealers exiting and a trend towards specialization among remaining dealers [10][12] Group 1: Market Dynamics - The second-hand car market is characterized by a mix of players and a lack of standardized processes, leading to a "one car, one condition, one price" approach [6][8] - The resale value of second-hand electric vehicles is notably low, with many models depreciating significantly within the first few years [2][3] - The demand for certain brands, such as Tesla, remains strong, leading to more stable resale prices compared to other brands like NIO, which face lower demand [4][3] Group 2: Dealer Challenges - Many second-hand car dealers are facing losses, with a significant portion of them reporting low profit margins, often below 6% [10][12] - The increase in consumer access to information has shifted bargaining power towards buyers, making it harder for dealers to maintain profit margins [11] - The operational costs for dealers have risen due to the need for online marketing and customer engagement, further squeezing their profitability [11][12] Group 3: Future Outlook - The second-hand car market is expected to continue evolving, with a trend towards specialization as dealers focus on specific brands to better understand market dynamics and reduce risks [12] - Major companies, such as CATL, are entering the second-hand electric vehicle market, offering guarantees and comprehensive inspection services to enhance consumer confidence [9]
一线调查:热门新能源品牌保值率逼近燃油车 “价格战”下二手车商不敢囤货
Zhong Guo Jing Ying Bao· 2025-07-01 13:32
Core Insights - The depreciation rate of new energy vehicles (NEVs) in the second-hand market is significantly higher compared to traditional fuel vehicles, with many NEVs losing over half their value within three years [1][3][4] - The low resale value of NEVs is primarily attributed to frequent new model releases and price cuts, leading to a chaotic pricing structure in the market [5][6] - The penetration rate of second-hand NEVs is increasing, rising from 3.6% at the end of 2022 to 9.1% by April 2025, indicating a growing market potential [2] Group 1: Depreciation and Resale Value - The Polestar 2, registered in October 2021, has a resale price of 78,000 yuan, only 17% of its original price of 467,100 yuan, while the Polestar 4, registered in December 2023, is priced at 140,000 yuan, about 30% of its new price [1] - Data from Guazi shows that NEVs typically experience the highest depreciation in the first year, with over 10% of NEVs having a first-year resale value below 50% [3] - Brands with higher new car sales, such as Tesla and NIO, tend to have better resale values, with some Tesla models retaining over 60% of their value after three years [3] Group 2: Market Dynamics - The second-hand NEV market is still significantly smaller than the fuel vehicle market, with NEVs often requiring appointments for viewing, while fuel vehicles are readily available [4] - The ongoing "price war" in the new car market is impacting the second-hand market, forcing dealers to adopt a fast-moving sales model to avoid losses [5][6] - The rapid technological advancements in NEVs lead to older models becoming less competitive, further driving down their resale values [6] Group 3: Export Opportunities - The export of second-hand vehicles, including NEVs, is on the rise, with Zhejiang Province leading in this sector, and policies are being implemented to support this growth [8][9] - The demand for second-hand NEVs in international markets, particularly in Africa and the Middle East, is increasing, with domestic brands gaining attention [9]
市场调查:新能源二手车保值率为啥这么低?
Zhong Guo Qi Che Bao Wang· 2025-06-09 01:31
Core Viewpoint - The competition in the automotive market, particularly in the new energy vehicle (NEV) sector, has intensified, leading to significant price fluctuations and concerns regarding the depreciation of used NEVs [2][3]. Group 1: Price Fluctuations and Market Dynamics - In early 2025, predictions indicated that competition in the automotive market would become increasingly fierce, which has proven accurate as 15 automotive brands announced new purchase incentives starting in January [2]. - By May, a new wave of price fluctuations emerged, particularly affecting the used car market, with NEVs being notably impacted [2]. - A report indicated that the top five pure electric vehicles with the highest one-year resale values included models like Xiaomi SU7 (88.7%), AITO M9 (85.2%), and Tesla Model 3 (75.7%), challenging the perception that NEVs depreciate rapidly [2]. Group 2: Used NEV Market Observations - Despite reports of price drops, many used car dealers in Beijing and Nanjing noted that while prices for used NEVs are fluctuating, they have not reached a "collapse" state [3]. - Dealers reported that the price of a 2024 Tesla Model 3 had decreased to approximately 185,000 yuan from a new car price of 231,900 yuan, reflecting a depreciation rate of about 80% [3]. - A significant decline in transaction volumes for used NEVs was observed, with sales dropping from over 20 units per month to around 10, attributed to consumer hesitance and concerns over pricing and vehicle quality [3]. Group 3: Factors Affecting Resale Value - The low resale value of used NEVs is a major factor hindering their market penetration compared to traditional vehicles [5][6]. - Rapid technological advancements in NEVs lead to quicker obsolescence of older models, negatively impacting their resale value [8]. - The lack of standardized assessment criteria for used NEVs results in significant price discrepancies among dealers, complicating consumer purchasing decisions [7]. Group 4: Consumer Concerns and Market Perception - Consumers express concerns regarding the longevity of NEV batteries and the overall condition of used vehicles, which affects their willingness to purchase [3][6]. - The perception of NEVs as having lower resale values compared to traditional fuel vehicles leads many consumers to prefer the latter [6]. - The absence of robust after-sales service for used NEVs further exacerbates consumer apprehension, as many brands do not offer comparable support for used vehicles [7]. Group 5: Future Outlook and Recommendations - Experts suggest that for NEVs to achieve higher resale values, they must establish strong brand recognition, consistent product quality, and comprehensive after-sales service [12]. - The current high resale value of models like Xiaomi SU7 may not be sustainable in the long term due to increasing competition and market saturation [12]. - Companies are encouraged to focus on stabilizing new car prices to positively influence the resale market, as ongoing price wars could lead to further depreciation of used NEVs [14].