上半年，琼海按照相关要求，稳步推进新能源汽车推广应用工作。"2025年省下达琼海新能源汽车 推广任务2800辆，截至6月30日，全市已累计推广应用新能源汽车1894辆，完成年度推广任务进度的 67.64%，高于全省平均值。琼海新能源汽车保有量15042辆，占汽车保有量的19.12%。"琼海市科工信 局副局长叶萌说。 新能源汽车以旧换新政策方面，琼海推出一系列新能源汽车以旧换新的支持政策，并结合省级、国 家的相关政策紧密协同，形成多层级政策支持体系，为消费者带来更多购车实惠。 上半年琼海推广应用1894辆新能源汽车 完成年度任务的67.64% 海南日报嘉积8月13日电（海南日报全媒体记者 林博新）截至6月30日，琼海已累计推广应用新能 源汽车1894辆，完成年度推广任务进度的67.64%。这是海南日报全媒体记者8月13日从琼海2025新能源 汽车推广及配套设施建设工作新闻通气会上获悉的。 琼海市商务局相关负责人介绍，消费者购买6万元到10万元的新车，可获得1500元现金奖励，该档 位共有101个名额。购买10万元及以上新车，可获得3000元现金奖励，此档位有216个名额。 充电基础设施建设方面，琼海市发改委积极 ...

海南日报讯（海南日报全媒体记者邵长春 通讯员余欢 何晓明）海南日报全媒体记者从省工业和信 息化厅获悉，今年以来，海南省新能源汽车推广延续良好态势，上半年推广新能源汽车5.97万辆，同比 增长12.3%，新能源汽车在新增车辆中占比59.6%，高出全国平均水平15.3个百分点。 据悉，海南省创新开展面向个人用户车辆的"免申快享"业务场景实践，上半年向2024—2025年度购 买新能源汽车的9.82万名车主兑付个人充电补贴1.28亿元。同时，通过给予一次性运营服务补贴及完善 车辆使用环境等综合举措，逐步补齐商用车领域新能源化短板。上半年，全省推广中重型新能源货车 509辆，同比增长578.7%，新增中重型货车中新能源车辆占比达49%。 海南省还积极组织开展新能源汽车下乡活动。上半年，海口、乐东、万宁等市县举办5场新能源汽 车下乡活动，促进成交车辆约2100辆，带动新能源汽车消费约3.1亿元，激发农村地区汽车消费升级。 下一步，省工信厅将继续发挥省新能源汽车推广联席会议办公室作用，督促各市县完成年度新能源 汽车推广目标，预计全年推广新能源汽车将超12万辆，保持海南省新能源汽车市场渗透率、保有量占比 继续全国领先。 截 ...

Core Insights - The retail market share of domestic brands in China's automotive market has increased by 7.5% year-on-year to 64% in the first half of the year, while joint venture brands have seen their market share decline to 36% [2] - The decline in market share for joint venture brands is attributed to the rise of new energy vehicles and the strong emergence of domestic brands, leading to significant challenges for joint ventures [2][8] - Joint venture brands are undergoing channel reforms to adapt to the changing market environment, focusing on strategies that emphasize efficiency and customer engagement [6][20] Market Performance - Despite the overall decline in market share, some mainstream joint venture brands have stabilized or even increased their sales due to product strategy adjustments and significant channel reforms [3][4] - For instance, FAW-Volkswagen's sales reached 436,100 units in the first half of the year, a 3.5% increase, driven by strong performances from key models [3] - Beijing Hyundai also reported over 100,000 units sold in the first half, with significant growth in specific models like the new Elantra and Tucson [4] Channel Strategy - Joint venture brands are shifting from aggressive expansion to channel optimization, focusing on reducing the number of underperforming dealerships while enhancing the quality of remaining outlets [8][16] - The strategy includes a focus on dealer profitability, with measures to ensure that dealers can sustain operations and remain engaged with the brand [15][17] - Companies like FAW-Volkswagen are implementing policies based on return on sales (ROS) to improve dealer performance and operational efficiency [5] Innovation and Adaptation - The automotive industry is experiencing profound changes with the rise of electric, intelligent, and digital vehicles, prompting joint venture brands to innovate their sales models [9][10] - There is a growing emphasis on digital tools to enhance customer engagement and streamline operations, allowing for better data sharing between online and offline channels [9] - Joint ventures are exploring new retail models, including direct sales and experiential centers, to adapt to consumer preferences and market dynamics [9][18] Future Outlook - The restructuring of the automotive market presents both challenges and opportunities for joint venture brands, which must leverage their existing channel networks to remain competitive [20] - The focus on dealer profitability and channel health is critical for sustaining market presence and preparing for future growth [17][20] - By transforming traditional sales channels into user-centric ecosystems, joint venture brands can better navigate the evolving landscape and enhance their market positioning [20]