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为什么岚图梦想家敢自称没有对手的MPV?
卢放因其活跃的社交媒体表现和被用户称为"玩命试车的CEO"而受到关注。在不少车企高管淡出个人IP 打造的当下,卢放、邵明峰等岚图高管仍坚持在一线发声。 "我们开设社交账号不是为了当网红,而是希望搭建与用户直接、平等沟通的桥梁。"卢放说,"用户面 对企业时常有无力感,而我们走上前台,就是让他们感觉是在和真实的人对话。" (原标题:为什么岚图梦想家敢自称没有对手的MPV?) 21世纪经济报道记者 郑植文 中国MPV市场风起云涌,前有传统霸主GL8,后有新面孔腾势D9,强者如林。 新款梦想家官方指导价为32.99万至43.99万元,岚图汽车CEO卢放在媒体群访中强调,"岚图从不参与价 格内卷,我们卷的是价值。"他表示,岚图所有产品都须具备明确的毛利和造血能力,"没有利润、靠持 续输血是不健康的。" 9月15日,岚图汽车在上海发布2026款梦想家MPV,定位"智能超混新时代的标杆车型"。该车首次搭载 800V岚海智能超混平台、华为乾崑智驾与鸿蒙座舱,支持5C超充、后轮转向、AI零重力座椅等高端配 置,纯电续航达350公里,综合续航则突破1400公里,被官方称为"没有对手的MPV"。 2026款梦想家是岚图三年来的第三 ...
全年盈利冲刺!岚图汽车获10亿元增资,上半年销量增长85%,年销目标仍有较大缺口
Mei Ri Jing Ji Xin Wen· 2025-07-25 11:37
Core Viewpoint - Dongfeng Group announced a capital increase agreement with Lantu Automotive, where Dongfeng Asset Management will invest 1 billion yuan to subscribe for approximately 94.97 million yuan of registered capital in Lantu Automotive [1][5]. Group 1: Investment and Ownership Structure - After the capital increase, Dongfeng Group will hold approximately 79.69% of Lantu Automotive, while Dongfeng Asset Management and other shareholders will hold 3.30% and 17.01% respectively [5]. - The investment aims to enhance Lantu Automotive's R&D, branding, and marketing capabilities, which are crucial for the company's business development [5]. Group 2: Financial Performance and Goals - Lantu Automotive is on the verge of turning profitable, with a pre-tax net loss of 1.98 billion yuan in 2023, which is expected to narrow to 243 million yuan in 2024 [5]. - The company aims to achieve annual sales of 200,000 vehicles, which is considered a significant milestone for growth [6]. Group 3: Sales Challenges and Market Position - Lantu Automotive has a shortfall of over 140,000 vehicles to meet its annual sales target, having sold 56,128 vehicles in the first half of the year, achieving only 28% of its goal [7]. - The company faces challenges with product structure, as MPV models dominate sales, limiting competitiveness in the sedan and SUV markets [7]. Group 4: Product Strategy and Market Response - Lantu Automotive is accelerating the launch of new products, including the Lantu FREE+, which is positioned to capture the high-end SUV market [9]. - The company reported strong market interest for the Lantu FREE+, with over 7,000 leads and 2,000 orders shortly after its launch [10].