跨境出海丨市场观察 本周看点： -与SpaceX抢海外市场，中国商业航天出海接单； -耐用品2026年策略：坚定出海搏增长，关注美洲与新兴市场机遇； -独行快，众行远：我国自动驾驶出海背后的生态共赢。 行业环境 1.与SpaceX抢海外市场，中国商业航天出海接单 关键词：商业航天,海外市场,拼车发射,发射成本,国际竞争 概要：中国商业航天企业正积极拓展海外市场，通过"拼车发射"模式降低成本并提升效率，吸 引埃及、尼泊尔、阿联酋等国际客户。国家航天局近期发布政策鼓励企业"走出去"，参与国际 竞争。尽管国内发射成本已降至5-6万元/公斤，但与SpaceX相比仍有差距。SpaceX凭借高频发 射和星链项目占据优势，并计划明年IPO，加剧全球竞争。中国企业需提升供应链稳定性、质 量透明度及国际标准适配能力，以赢得海外信任。新兴市场对多样化供应商的需求为中国企业 提供了机会，但需持续优化技术、成本和稳定性以形成差异化竞争力。 2.耐用品2026年策略：坚定出海搏增长，关注美洲与新兴市场机遇 关键词：高基数,地产影响,外销拐点,内需疲弱,国补政策 概要：2025年家电与轻工制造行业表现不及沪深300，内销受国补政策减弱和 ...

跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 原文链接：http://finance.sina.com.cn/roll/2025-12-11/doc-inhamnyf8115106.shtml 来源：艾瑞数智根据网页公开信息整理绘制。 与SpaceX抢海外市场，中国商业航天出海接单； 耐用品2026年策略：坚定出海搏增长，关注美洲与新兴市场机遇； 独行快，众行远：我国自动驾驶出海背后的生态共赢。 行业环境： 1. 与SpaceX抢海外市场，中国商业航天出海接单 关键词：商业航天,海外市场,拼车发射,发射成本,国际竞争 概要：中国商业航天企业正积极拓展海外市场，通过"拼车发射"模式降低成本并提升效率， 吸引埃及、尼泊尔、阿联酋等国际客户。国家航天局近期发布政策鼓励企业"走出去"，参与 国际竞争。尽管国内发射成本已降至5-6万元/公斤，但与SpaceX相比仍有差距。SpaceX凭借 高频发射和星链项目占据优势，并计划明年IPO，加剧全球竞争。中国企业需提升供应链稳定性、 质量透明度及国际标准适配能力，以赢得海外信任。新兴市 ...

上个月，国内乘用车市场新能源渗透率逼近 60% ，自主品牌市占率也冲到 7 成关口，两项数据均创下 历史峰值，但豪华轿车市场却呈现出冷热不均的景象。 一方面，尊界 S800 连续三个月霸榜大型豪华轿车市场，上个月交付超过 2000 辆，相当于保时捷帕拉 梅拉和宝马 7 系（包括 i7 ）之和；但另一方面，放眼整个市场，能与宝马 5 系、奔驰 E 级、奥迪 A6L 正面抗衡的自主品牌新能源轿车，至今仍是一片空白。 百年汽车工业史早已证明，豪华轿车是行业 " 皇冠上的明珠 " ，更是检验品牌综合实力的终极标尺。 迈巴赫、霍希这些响当当的名字，承载的不仅是顶尖技术与制造工艺，更是几代人对 " 豪华 " 的固化 认知与价值认同。 这个市场的消费者，看重品牌积淀、庄重设计、乘坐舒适性与全维度豪华体验，是最难啃的一块硬骨 头。 正是在这一背景下，岚图汽车最近推出了全新追光 L ，这款定位 " 新时代旗舰轿车 " 的产品，直接瞄 准了 BBA 尚未被攻克的堡垒 —— 主流豪华轿车市场。 追光 L 的登场，本质是中国品牌尝试用一套新的价值体系，回应行业核心命题：新能源时代，什么样的 豪华轿车能满足高端用户的挑剔需求？ 最后一 ...

Core Insights - The 2025 Guangzhou International Auto Show showcases 1,085 vehicles, including 93 global debuts, with 629 new energy vehicles, accounting for nearly 58% of the total [1] - Industry leaders emphasize the need for transformation and innovation to meet diverse consumer demands and enhance product offerings [4][5][8] Group 1: Industry Transformation - GAC Group's chairman highlights the success of their "Panyu Action" transformation, achieving a 50% improvement in business efficiency and a sixfold increase in market response speed [1] - Mercedes-Benz promotes a strategy of integrating traditional fuel and electric vehicles, enhancing the competitiveness of their fuel models through intelligent upgrades [2] - German luxury car brands face challenges in the Chinese market, needing to break through the competition from high-end domestic brands and gain a voice in the new energy vehicle sector [3] Group 2: Product Focus - Ford emphasizes the importance of understanding consumer needs to strengthen its market position in China, focusing on brand, product, and experience [4] - Lantu Motors introduces new models, advocating for a diverse product range to meet varied consumer demands in the growing new energy vehicle market [4] Group 3: Technology Insights - NIO's chairman notes a 20% increase in pure electric vehicle sales in October, while range-extended models saw a 20% decline, indicating a shift in consumer preferences towards pure electric technology [5] - Xiaopeng Motors' CEO believes that hybrid and range-extended technologies will coexist with pure electric vehicles for a long time, especially for users with range anxiety [6] - Leap Motor's executive highlights the ongoing relevance of hybrid and range-extended vehicles, predicting significant market opportunities in the next 3-5 years [6] Group 4: Competitive Landscape - NIO's chairman states that the competition in smart electric vehicles has entered a decisive phase, with a stable market potentially taking a decade to establish [7] - Xiaopeng's CEO anticipates a more brutal competitive environment in the automotive market by 2026, reflecting on the rapid changes in the industry [7] - Lantu's chairman calls for a collaborative approach among companies to enhance the overall market for new energy vehicles rather than focusing solely on internal competition [7] - Avita Technology's chairman emphasizes the need for strategic foresight in planning for the future of the Chinese new energy vehicle market, which is entering a critical reshaping phase [7] Group 5: Broader Industry Trends - The auto show reflects a shift from "scale expansion" to "high-quality development" in the automotive industry, indicating a maturation of the sector [8]

Core Insights - The launch of the Lantu Taishan SUV represents a significant milestone for Lantu Motors, showcasing its ambition and confidence in the high-end new energy vehicle market [1][3][13] - Lantu Motors has achieved remarkable production milestones, becoming the first state-owned enterprise high-end new energy brand in China to exceed 300,000 units produced [3][10] - The Lantu Taishan SUV is designed with a focus on Chinese aesthetics and luxury, reflecting cultural confidence and aiming to redefine "Chinese luxury" in the automotive sector [5][7] Industry Overview - During the "14th Five-Year Plan" period, China's new energy vehicle industry has transitioned from catching up to leading globally, with a projected 93% contribution to global growth in 2024 [3][13] - The automotive industry is experiencing a technological transformation, with Lantu Motors adopting a dual strategy of "full-stack self-research + open cooperation" to drive innovation [8][10] - The Lantu Taishan SUV integrates advanced technologies from Huawei and the manufacturing expertise of Dongfeng Motor, marking a significant technological breakthrough in the high-end SUV segment [10][12] Product Features - The Lantu Taishan SUV features a length of over 5.2 meters and a width exceeding 2 meters, designed with a focus on aesthetics inspired by Chinese landscapes and architecture [5][10] - It is equipped with cutting-edge technology, including the Huawei QianKun intelligent ADS 4 for L3-level autonomous driving capabilities and a high-performance 800V intelligent hybrid system [8][10] - The vehicle boasts a comprehensive safety design, including a seven-layer collision protection system and advanced battery safety features, ensuring high levels of occupant protection [12][13] Market Positioning - Lantu Motors aims to establish a complete product matrix with the Lantu Taishan, covering all categories of new energy vehicles, including sedans, MPVs, and SUVs [3][10] - The launch of the Lantu Taishan is seen as a declaration of confidence in creating a "domestic luxury flagship," resonating with the current cultural sentiment in China [5][13] - The vehicle's design and technological advancements position it as a competitive player in the global luxury automotive market, showcasing China's capability to produce top-tier products [10][13]

Core Insights - Dongfeng Motor Corporation aims to achieve a high-quality target of 1 million annual sales of new energy vehicles by the end of 2025, as highlighted in their recent promotional campaign [1][4] - The company has seen significant growth in its subsidiary, Lantu Motors, which reached a production milestone of 300,000 vehicles in just 7 months, becoming the first high-end new energy brand from a state-owned enterprise to achieve this scale [1][3] Group 1: Strategic Initiatives - Dongfeng is focusing on transforming from a traditional fuel vehicle manufacturer to a leader in new energy vehicles, emphasizing the need to break industry inertia and external skepticism [2] - The company is implementing a "three-year action plan for transformation and upgrading," which includes enhancing its brand matrix with new energy brands like Lantu, Mengshi, and Yipai [2][3] - Dongfeng is also investing in platform architecture for passenger vehicles, developing various frameworks such as M TECH, Dongfeng Quantum, and green energy DSMA [3] Group 2: Sales Performance - In October, Dongfeng sold 241,000 vehicles, marking a 16.6% year-on-year increase, with new energy vehicle sales reaching 112,000 units, a 42.17% increase [4][5] - Lantu Motors achieved a record delivery of 17,218 vehicles in October, with a cumulative year-on-year growth of 82% from January to October [5] - Mengshi and Yipai also reported significant sales growth, with Mengshi's sales increasing by 197% and Yipai's by 43.6% year-on-year for the same period [5] Group 3: Future Outlook - Dongfeng plans to continue its dual strategy of independent development and open collaboration, focusing on innovation and deepening reforms to ensure the successful implementation of its strategic goals [6] - The company aims to achieve its long-term vision of becoming a world-class enterprise by 2030 and a benchmark for international competitiveness by 2035 [6]

Core Viewpoint - Lantu Motors is experiencing significant growth, with a record delivery of 17,218 vehicles in October and an 82% year-on-year increase in cumulative deliveries from January to October, indicating strong market momentum and development potential [1][5][7] Group 1: Delivery and Growth Performance - In October, Lantu Motors achieved a historic high in vehicle deliveries, totaling 17,218 units, marking the ninth consecutive month of growth [1] - Cumulative deliveries from January to October increased by 82% year-on-year, showcasing robust growth dynamics [1][5] - The company is on track to reach a milestone of 300,000 vehicles produced, with the launch of its fifth strategic model, Lantu Taishan, expected in November [1][5] Group 2: Product Development and Market Positioning - Lantu Motors is focusing on high-quality development and user-centric strategies, with the upcoming launch of the Lantu Taishan and Lantu Chasing Light L models generating significant market anticipation [1][3] - The Lantu Taishan is positioned as a luxury flagship SUV, featuring advanced technology such as Huawei's ADS 4 and a comprehensive range of smart configurations [1] - The Lantu Chasing Light L, a luxury sedan, showcases China's technological confidence with its 800V smart hybrid technology and impressive performance metrics [3] Group 3: Production Capacity and Operational Efficiency - To meet increasing order demands, Lantu Motors is ramping up production at its Golden Factory and Yunfeng Factory, achieving a vehicle production rate of one unit every 63 seconds [5] - The company is set to celebrate the production of its 300,000th vehicle in November, marking a significant achievement as the first central state-owned high-end new energy brand to reach this milestone [5] Group 4: Capital Market Strategy - Lantu Motors has formally submitted its listing application to the Hong Kong Stock Exchange, marking a significant step in its capital market strategy [7] - The company is undergoing a comprehensive upgrade in product layout and capital operations to enhance its competitive position in the high-end new energy market [7]

Core Insights - The new energy vehicle market in September 2025 saw record delivery numbers, with several brands achieving historical highs, indicating a competitive landscape among leading players [1][3] Delivery Rankings - Leap Motor topped the delivery chart with 66,657 units, marking a 97% year-on-year increase and becoming the first new energy brand to exceed 60,000 monthly sales [2][5] - Hongmeng Zhixing followed with 52,916 units delivered, a 33% increase, and is nearing a cumulative delivery milestone of 950,000 units [2][7] - Xiaopeng ranked third with 41,581 units, achieving a 95% year-on-year growth and a 10% month-on-month increase [2][9] - Xiaomi made a significant entry into the top four with over 40,000 units delivered, reflecting a 300% increase [2][11] Second Tier Dynamics - NIO delivered 34,749 units, a 64% increase, with its sub-brands contributing significantly to this growth [2][13] - Li Auto's deliveries were 33,951 units, showing signs of recovery despite a year-on-year decline [2][15] - Deep Blue achieved 33,626 units, benefiting from ongoing product and technological advancements [2][17] Competitive Landscape - Zeekr's sales reached 18,257 units, showing a mixed performance with slight month-on-month growth but a year-on-year decline [2][17] - Arcfox saw a 47.74% year-on-year increase, delivering 16,074 units, supported by a diverse product lineup [2][18] - Lantu delivered 15,224 units, with a year-to-date growth of 85%, driven by product upgrades and market feedback [2][20] - ZhiMi achieved a record high of 11,107 units, with a significant contribution from the newly launched LS6 model [2][22] - Avita maintained a steady performance with 11,028 units delivered, reflecting successful market positioning [2][22] Market Outlook - The results from September indicate a deepening competitive landscape, with the upcoming October sales period being crucial for both leading and mid-tier brands to sustain growth and navigate market challenges [1][22]

Core Insights - The automotive market in September experienced significant growth, driven by new energy vehicle (NEV) sales and supportive government policies, with NEV penetration reaching a record high of 58.1% [5] Group 1: New Energy Vehicle Sales - Leap Motor achieved a record delivery of 66,657 units in September, marking a year-on-year increase of 97% and becoming the second new energy vehicle manufacturer in China to reach a cumulative production of 1 million vehicles [2] - Hongmeng Zhixing delivered 52,916 units in September, a month-on-month increase of 18.7%, with a total of 344,000 units delivered from January to September, reflecting strong sales from its flagship model, the Wenjie [2] - Zeekr Technology, following its merger with Lynk & Co, delivered 51,159 units in September, maintaining a steady performance with a 79.3% share of new energy models [3] Group 2: Other Key Players - Xiaomi Auto surpassed 40,000 units in September, with the YU7 model contributing nearly half of the sales, while the company has 402 stores nationwide to support order conversion [3] - XPeng Motors delivered 41,581 units in September, a 95% year-on-year increase, with the MONA M03 model being a significant contributor [3] - NIO delivered 34,749 units in September, a 64% increase year-on-year, with the Ladao brand accounting for over 44% of total deliveries [3] Group 3: Market Trends and Factors - The overall retail sales of narrow passenger cars in September are expected to reach 2.15 million units, a month-on-month increase of 6.5% and a year-on-year increase of 2% [5] - The growth in sales is attributed to national vehicle scrappage policies, local trade-in incentives, and increased demand at the end of the quarter, supported by over 50 local auto shows [5]

Core Insights - The Chinese MPV market is highly competitive, with traditional leaders like GL8 and new entrants like Tengshi D9. Lantu Motors has launched the 2026 Dreamer MPV, positioning it as a benchmark model for the "smart super hybrid era" [1] Group 1: Product Features and Strategy - The 2026 Dreamer is equipped with the 800V Lanhai intelligent super hybrid platform, Huawei's advanced driving technology, and HarmonyOS cockpit, featuring high-end configurations such as 5C supercharging and AI zero-gravity seats. It offers a pure electric range of 350 kilometers and a total range exceeding 1400 kilometers [1] - The official price range for the new Dreamer is between 329,900 to 439,900 yuan. Lantu's CEO emphasizes that the company focuses on value rather than engaging in price wars, ensuring all products have clear profitability [1] - The 2026 Dreamer represents Lantu's third major upgrade in three years, showcasing a strong product iteration rhythm. The company has improved the pure electric range from 236 kilometers in 2023 to the current offering [1][2] Group 2: User-Centric Development - Lantu's upgrades are driven by real user feedback, addressing concerns such as charging anxiety by introducing features like 5C supercharging, which allows for 80% battery recovery in just 10 minutes [1] - The company is described as "particularly responsive to user feedback," with product features like AI zero-gravity seats developed based on user requests [1][2] Group 3: Market Position and Future Plans - Lantu is cautious about its overseas expansion strategy, focusing on local market understanding rather than setting rigid export ratios. The company is implementing a "6655" overseas strategy to enhance brand localization [3] - Despite challenges such as insufficient channel coverage and service capabilities, Lantu believes that the high-end Chinese new energy market is still evolving, providing opportunities for domestic brands [4] - Lantu aims to be a market leader rather than a follower, focusing on technology leadership and value output in the high-end new energy sector [5] Group 4: Performance Metrics - In August, Lantu achieved a delivery volume of 13,500 vehicles, marking a 119% year-on-year increase and maintaining a positive growth trend for seven consecutive months. Cumulatively, deliveries from January to August exceeded 80,000 units, reflecting a 92% year-on-year growth [5]