Core Insights - The article highlights the shift in consumer demand from "sugar-free with sweeteners" to "naturally healthy sugar-free" beverages, indicating a growing preference for products without artificial sweeteners [1] - The sugar-free carbonated beverage market is experiencing a recovery after two years of decline, with a notable increase in both at-home and out-of-home consumption starting in Q1 2025 [1][10] Market Trends - The demand for sugar-free carbonated drinks has been significantly influenced by the pandemic, with consumers viewing these beverages as a guilt-free indulgence [5] - The importance of the "enjoyment factor" in carbonated drinks is emphasized, with sugar-free options needing to highlight their unique pleasurable attributes to compete with sugary counterparts [5][17] - The out-of-home consumption of sugar-free carbonated drinks remains dominant, accounting for 60% of total sales, with a notable increase in consumption during work hours [10][17] Consumer Behavior - There is a rising importance of sugar-free carbonated drinks in lower-tier cities, with sales in these areas showing significant growth due to increased purchasing intent and convenience through e-commerce [16][13] - The afternoon work hours are identified as a key consumption period for sugar-free carbonated beverages, suggesting a targeted marketing opportunity for brands [10][17] Brand Strategy - Brands are encouraged to leverage the recovery of the sugar-free carbonated market by emphasizing the category's advantages and focusing on enjoyment while differentiating from sugary options [17] - The article suggests that brands should capitalize on the growing demand in lower-tier cities and enhance their presence in e-commerce channels to maximize market potential [16][13]

从跨界咖啡到无糖概念：黄酒"青春突围战"升级｜春糖 风向 本报（chinatimes.net.cn）记者周梦婷 北京报道 近年来，黄酒市场的发展遭遇了多重挑战，表现并不理想。为了寻求突破，黄酒上市公司将年轻化作为战略重 点，不断尝试年轻人喜欢的领域，在今年全国糖酒商品交易会（下称"春糖"）上，讨好年轻人再次成为黄酒企业 的主旋律。 3月25日，《华夏时报》记者在探访春糖黄酒相关企业展台时发现，古越龙山今年展厅布置了古越龙山、沈永和、 状元红等多个展区，不仅如此，展台上还陈列着果酒、咖啡黄酒等契合当下年轻人喜好的产品，试图吸引年轻消 费者的目光。而另一个黄酒上市企业金枫酒业，今年则紧紧抓住当下热门的无糖概念，着重对外推介年份无糖黄 酒。不过，尽管这些黄酒企业在产品创新上积极向年轻化靠拢，但要真正赢得年轻人的青睐并非一蹴而就之事。 2024年，伴随着黄酒近几年年轻化动作的实施，黄酒企业业绩虽然有所回暖，但仍未脱离困局。根据业绩预告， 2024年，古越龙山预计实现净利润1.95亿元至2.13亿元，同比减少50.84%到46.3%；对此，古越龙山的解释是受非 经常性损益影响，因为2023年收入相关房屋拆迁补偿款和股权 ...