自今年3月发布以来，传祺向往仅用了不到一年时间，就实现了市场影响力从无到有、技术路线广受认 可、产品阵容初具规模的瞩目成绩，成为广汽传祺新能源转型发展的"破局"之举。在这一成绩基础上， 传祺向往开启2.0时代，从企业战略维度明确了新的车系定位和发展路线。定位精准，产品发力，向往 2.0将继续推动广汽传祺的新能源转型从"破局"走向"胜局"。 日前，广汽传祺旗下向往车系正式迭代升级为"向往2.0"。作为广汽传祺新能源转型的核心引擎，向往 2.0以"无里程焦虑的新能源车系"为全新定位，不但实现了一次车系定位的升级，也在广汽传祺新能源 战略版图中，完成了从"新车系"到"新能源转型核心"的升维。 广汽传祺这一年：破局新能源转型 自今年3月正式发布以来，广汽传祺以向往车系的发布为契机，在新能源汽车市场频频"亮剑"，打开了 新能源转型的新局面。 截止今年10月，广汽传祺新能源车型累计销量成功突破15万辆大关。特别是向往车系，自发布以来便快 速发力，相继推出向往S7、向往M8、向往S9三款重磅车型，精准覆盖新能源SUV与高端新能源MPV两 大主流细分市场。 其中的向往S9乾崑更是广汽传祺"自主研发+联合创新"体系的代表作。这 ...

Core Viewpoint - GAC Trumpchi's new positioning of the "Wishing" series as a "no range anxiety" electric vehicle lineup aims to address the fundamental concerns of electric vehicle users regarding reliability, charging convenience, and product quality [3][4][20] Product Strategy - The "Wishing" series includes three models: Wishing S7 (mid-size SUV), Wishing M8 (mid-large MPV), and Wishing S9 (mid-large SUV), effectively covering the SUV and MPV markets [5] - GAC Trumpchi has partnered with Huawei to enhance the smart features of Wishing M8 and Wishing S9, positioning them among the industry's top tier in terms of intelligence [5][11] Technical Innovations - The Wishing series addresses range anxiety through advanced technology, achieving a comprehensive range of over 1200 kilometers, with the Wishing M8 featuring a 2.0T ATK engine with a thermal efficiency of 44.14% [6][8] - The flexible energy strategy of "one car, three uses" allows users to switch between pure electric, range-extended, and plug-in hybrid modes, optimizing fuel economy and driving experience [6][8] Quality Assurance - GAC Trumpchi emphasizes product quality through rigorous testing, including wind tunnel tests and extreme condition evaluations, ensuring reliability under various scenarios [8][9] - The self-developed battery technology has maintained a record of over one million vehicles with "zero combustion," enhancing user confidence in safety [9] Resale Value - GAC Trumpchi has ranked first in resale value among domestic brands for three consecutive years, addressing consumer concerns about rapid depreciation in the electric vehicle market [11] - The collaboration with Huawei has further advanced the product evolution from "reliable" to "smart," enhancing user experience with top-tier intelligent features [11] Lifestyle Integration - GAC Trumpchi aims to create a comprehensive ecosystem beyond just vehicles, integrating various lifestyle aspects such as culture, health, and travel into the "Wishing Life Circle" [12][13] - The brand's partnership with the popular show "Wishing Life" reflects its commitment to building emotional connections with users, promoting a philosophy of enjoying life [13][15] Market Performance - As of October this year, GAC Trumpchi's cumulative sales of new energy vehicles have exceeded 150,000 units, indicating a positive market reception [17] - Future plans include launching upgraded models and expanding the product matrix to cater to diverse family structures and usage scenarios [18]

Core Viewpoint - GAC Group's brand, GAC Trumpchi, is undergoing a significant transformation with the launch of the "Wishing" series, focusing on user-oriented strategies and addressing consumer needs in the electric vehicle market [3][5][19] Group 1: Strategic Initiatives - GAC Trumpchi is implementing a user-centric approach, launching new models like the Wishing S7, M8, and S9 within six months to meet consumer expectations for quality mobility [3][5] - The "Panyu Action" initiative marks a three-year plan, with 2025 as the starting year and 2026 as the year for tackling new technologies, products, ecosystems, and services [3][5] - The Wishing 2.0 series aims to eliminate "range anxiety" by focusing on high quality, long range, and high resale value, establishing a competitive edge in the market [5][12][19] Group 2: Product Development - The Wishing series has evolved from a single product to a comprehensive vehicle lineup, reflecting GAC Trumpchi's response to market demands and its strategic shift towards electric vehicles [5][12] - The Wishing S7 is positioned as a family-oriented intelligent SUV, while the Wishing M8 continues to lead in the MPV market with advanced features [13][15] - The Wishing S9, developed in collaboration with Huawei and CATL, showcases cutting-edge technology and the longest pure electric range under 300,000 yuan [13] Group 3: Market Positioning - GAC Trumpchi targets "family guardians" who balance personal aspirations with family responsibilities, reflecting a deep understanding of contemporary Chinese consumer values [15] - The brand is transitioning from a traditional car manufacturer to a lifestyle service provider, enhancing user engagement through a comprehensive ecosystem [17] - The Wishing series will integrate all PHEV models, solidifying its identity as GAC Trumpchi's primary electric vehicle line [19] Group 4: Future Outlook - The company is poised to launch new mid-size and large MPV models in the coming year, aiming to capture opportunities in the rapidly growing electric MPV segment [19] - GAC Trumpchi's strategic adjustments and product innovations are expected to provide a unique path for growth in the competitive electric vehicle market [21]