新能源车保值率
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破除新能源用车焦虑,传祺向往的解题思路
晚点LatePost· 2025-12-02 09:13
Core Viewpoint - GAC Trumpchi's new positioning of the "Wishing" series as a "no range anxiety" electric vehicle lineup aims to address the fundamental concerns of electric vehicle users regarding reliability, charging convenience, and product quality [3][4][20] Product Strategy - The "Wishing" series includes three models: Wishing S7 (mid-size SUV), Wishing M8 (mid-large MPV), and Wishing S9 (mid-large SUV), effectively covering the SUV and MPV markets [5] - GAC Trumpchi has partnered with Huawei to enhance the smart features of Wishing M8 and Wishing S9, positioning them among the industry's top tier in terms of intelligence [5][11] Technical Innovations - The Wishing series addresses range anxiety through advanced technology, achieving a comprehensive range of over 1200 kilometers, with the Wishing M8 featuring a 2.0T ATK engine with a thermal efficiency of 44.14% [6][8] - The flexible energy strategy of "one car, three uses" allows users to switch between pure electric, range-extended, and plug-in hybrid modes, optimizing fuel economy and driving experience [6][8] Quality Assurance - GAC Trumpchi emphasizes product quality through rigorous testing, including wind tunnel tests and extreme condition evaluations, ensuring reliability under various scenarios [8][9] - The self-developed battery technology has maintained a record of over one million vehicles with "zero combustion," enhancing user confidence in safety [9] Resale Value - GAC Trumpchi has ranked first in resale value among domestic brands for three consecutive years, addressing consumer concerns about rapid depreciation in the electric vehicle market [11] - The collaboration with Huawei has further advanced the product evolution from "reliable" to "smart," enhancing user experience with top-tier intelligent features [11] Lifestyle Integration - GAC Trumpchi aims to create a comprehensive ecosystem beyond just vehicles, integrating various lifestyle aspects such as culture, health, and travel into the "Wishing Life Circle" [12][13] - The brand's partnership with the popular show "Wishing Life" reflects its commitment to building emotional connections with users, promoting a philosophy of enjoying life [13][15] Market Performance - As of October this year, GAC Trumpchi's cumulative sales of new energy vehicles have exceeded 150,000 units, indicating a positive market reception [17] - Future plans include launching upgraded models and expanding the product matrix to cater to diverse family structures and usage scenarios [18]
电车保值率逆袭?新能源车价值战再升级
Hu Xiu· 2025-08-11 08:35
Core Insights - The depreciation rate of new energy vehicles (NEVs) is expected to improve significantly, with the Xiaomi SU7 achieving a resale value comparable to that of the Porsche 718 during its peak three-year period [1] Group 1 - The five-year depreciation rate for NEVs has been less than 10%, indicating a challenging market for resale value [1] - The Xiaomi SU7, after one year on the market, has demonstrated a resale value that aligns closely with high-end vehicles, suggesting a shift in consumer perception and market dynamics for NEVs [1] - The article raises the question of whether the NEV market is entering a new phase of improved resale values, indicating potential positive trends for the industry [1]