科技赋能文旅融合
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打开消费新场景 科技赋能文旅新融合
Bei Jing Shang Bao· 2025-09-14 08:38
Group 1 - The core viewpoint emphasizes the integration of technology in enhancing cultural and tourism experiences, transforming them into immersive and interactive formats [2][4] - The "New Consumption Forum" highlighted the importance of innovative scenarios in driving high-quality development in the cultural and tourism sectors [2] - The fusion of digital economy and technology with consumption is accelerating the emergence of new scenarios, business models, and experiences in the cultural tourism industry [2][3] Group 2 - The 2025 government work report outlines the development of smart tourism and immersive experiences as a key focus area, with museums playing a crucial role in this transformation [3] - Experts pointed out the current challenges in the initial phase of smart cultural heritage, including insufficient technological application and the need for improved service experiences [3] - The integration of AI and innovative technologies is seen as essential for reshaping the business value ecosystem of smart museums, moving from mere digital display to intelligent value creation [3] Group 3 - Technology is viewed as a means to break down barriers in cultural communication and enhance the depth of cultural experiences, shifting audience engagement from passive to active participation [4] - Future applications of AI in museums include expanding cultural narratives, providing multilingual services, and enhancing global influence through social media [4] - AI is expected to play a significant role in museum operations, integrating into security, artifact preservation, audience services, and social education [4]
新技术打开文旅融合新思路
Jing Ji Ri Bao· 2025-06-19 22:12
Group 1 - The integration of technology is becoming a crucial engine for the high-quality development of cultural tourism, with 100% digital transformation completion rate for 5A scenic spots and 92.3% for 4A scenic spots nationwide [1] - New technologies such as VR, XR, and AI are creating new cultural tourism experiences for visitors, transforming cultural heritage from static displays in museums to shared resources in digital spaces [1] - The application of digital technology is lowering the barriers to understanding historical culture and expanding the potential consumer base for cultural products, making cultural heritage accessible to millions of internet users [1] Group 2 - The higher realm of cultural tourism integration involves transforming tourists from "observers" to "participants" and "co-creators of value," exemplified by the Hunan Museum's use of AI to recreate "Lady Xin Chui" [2] - A dual-channel model of "online virtual experiences + offline physical consumption" is reshaping the development logic of cultural tourism integration, with traditional scenic spots becoming "super cultural entry points" [2] - The future requires a strong awareness that technology is the primary productive force, with a focus on developing and applying new technologies and cultivating talents who understand both culture and digital technology to meet diverse consumer needs [2]