科技赋能文旅融合

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打开消费新场景 科技赋能文旅新融合
Bei Jing Shang Bao· 2025-09-14 08:38
Group 1 - The core viewpoint emphasizes the integration of technology in enhancing cultural and tourism experiences, transforming them into immersive and interactive formats [2][4] - The "New Consumption Forum" highlighted the importance of innovative scenarios in driving high-quality development in the cultural and tourism sectors [2] - The fusion of digital economy and technology with consumption is accelerating the emergence of new scenarios, business models, and experiences in the cultural tourism industry [2][3] Group 2 - The 2025 government work report outlines the development of smart tourism and immersive experiences as a key focus area, with museums playing a crucial role in this transformation [3] - Experts pointed out the current challenges in the initial phase of smart cultural heritage, including insufficient technological application and the need for improved service experiences [3] - The integration of AI and innovative technologies is seen as essential for reshaping the business value ecosystem of smart museums, moving from mere digital display to intelligent value creation [3] Group 3 - Technology is viewed as a means to break down barriers in cultural communication and enhance the depth of cultural experiences, shifting audience engagement from passive to active participation [4] - Future applications of AI in museums include expanding cultural narratives, providing multilingual services, and enhancing global influence through social media [4] - AI is expected to play a significant role in museum operations, integrating into security, artifact preservation, audience services, and social education [4]
新技术打开文旅融合新思路
Jing Ji Ri Bao· 2025-06-19 22:12
科技赋能正成为推动文旅融合高质量发展的重要引擎。数据显示,目前,全国5A级景区数字化改造完 成率100%,4A级景区达到92.3%,VR、XR、AI等新技术正在为游客创造全新的文旅体验。 如何让沉睡的遗产"活起来",让厚重的历史"潮起来",让静态的文化"动起来",成为文旅融合向纵深发 展的重要课题。科技的飞速发展为这一课题提供了破题之匙。例如,数字技术的应用,正改变着文化感 知方式,降低了历史文化的认知门槛和传播成本,拓展了文化价值的普惠边界。 从经济层面看,这种"数字可及性"扩大了潜在的文化消费群体。原来只有少数研究者和到访者才能接触 的专业文化资源,现在面向亿万网民开放,形成巨大的流量入口和关注焦点。文化遗产不再只是博物馆 里的陈列品,而是数字空间里的共享资源,是激发社会文化兴趣、培育潜在消费群体的"引流器"。科技 拓展了文化传播的边界,更开拓了消费市场的发展思路。 文旅融合的更高境界,在于让游客从"观看者"向"参与者"乃至"价值共创者"转变。比如,湖南博物院用 AI还原"辛追夫人",将考古研究转化为可交互的场景,实现文化传播从"单向灌输"到"具身参与"的升 级。越来越多的传统景区成为虚实共生的"超级文化 ...