Core Viewpoint - The article emphasizes the growth of China's gaming industry in overseas markets, highlighting that the actual sales revenue of self-developed games reached $9.501 billion, a year-on-year increase of 11.07% [6]. Group 1: Market Performance - Tencent's international market revenue grew by 43%, marking the highest growth rate since the segment's performance was disclosed [9]. - NetEase's overseas deferred revenue increased by 25.3% to 19.47 billion yuan, indicating that the overseas market is becoming a second growth curve for its gaming business [9]. - By 2025, China's self-developed game overseas revenue is expected to exceed $20 billion, reflecting a significant upward trend in overseas income [9]. Group 2: Leading Companies - Century Games has been identified as the "first factory" for overseas expansion, ranking first in the global mobile game manufacturers list, with notable titles like "Endless Winter" and "Kingdom of Bouncing" contributing to its success [12][13]. - Other companies like FunPlus and Lilith Games also continue to perform well in the overseas market, particularly in the SLG genre, which is popular in emerging markets [14]. Group 3: Game Genres and Player Demographics - SLG games remain a popular category for Chinese games going abroad, appealing to a wide range of players, including those in conflict zones seeking escapism [14]. - Casual games from companies like Habby, which include titles like "Archero" and "Dungeon of the Endless," have also shown strong performance in overseas markets due to their low entry barriers and engaging gameplay [16]. - Lemon Microfun targets ultra-casual players, primarily women, with games like match-3 and simulation genres, catering to players looking for quick entertainment during daily routines [19]. Group 4: Trends in Game Development - The article notes that shooting games continue to be a traditional strong category for overseas markets, with Tencent's "Delta Force" performing exceptionally well [20]. - The second dimension (二游) games, while not mainstream, have a dedicated following in overseas markets, with players attending conventions to connect with others [22]. - The success of titles like "Ming Tide" and "Yuan Yun Sixteen Sounds" indicates a growing interest in Chinese cultural themes, particularly in the martial arts genre, which has gained traction among overseas players [41][43]. Group 5: Future Directions - The article suggests that the combination of martial arts, immersive experiences in second dimension games, and detailed narratives in female-oriented games will shape the future landscape of Chinese games going abroad [48]. - The industry is transitioning from a rough expansion phase to a more refined competition stage focused on quality, culture, and gameplay [49]. - Companies will need to balance global adaptation with local expression to maintain competitive advantages in the international market [49].

文 | 娱乐资本论 毛丽娜 2025年的游戏市场，出海仍是关键词。 根据中国音像与数字出版协会发布的《2025年1-6月中国游戏产业报告》，中国自主研发游戏在海外市场的实际销售收入达到95.01亿美元，同比增长 11.07%，证明海外市场对国产游戏有着持续需求。 从腾讯游戏、网易游戏的Q3财报能发现，大厂在海外市场斩获颇丰。鹅厂国际市场收入同比增速高达43%，是该市场板块单独披露业绩以来的最高增 速；猪厂海外市场递延收入同比增长25.3%至194.7亿元，机构指出海外市场将成为其游戏业务的第二增长曲线。 根据上半年数据以及季度增长趋势，2025年中国自研游戏海外收入将突破200亿美元大关。面对出海收入再创新高，欣喜之余未免也充满了探究与好奇： 与过去几年相比，国游出海的品类构成是否出现变化？是哪些海外玩家在为中国游戏氪金买单？出海收入的提升过去存量玩家的基础上加大了氪金力度与 次数，还是触及到了新玩家？ 通过数据以及对真实海外玩家的采访，我们想看看国游出海这一年发生了什么新变化。 01 谁是出海"第一厂" 虽说文无第一武无第二，但诸多厂商出海，势必还是要分出个坐次排序。 在你心里出海第一厂是哪家？或许有人会说 ...

Core Insights - The game "Shadow Blade Zero" has gained significant attention and is set to release on September 9, 2025, following its announcement at TGA 2023, where it was highlighted alongside other major titles [3][6][22] - The game is positioned as a major 3A title in the Chinese gaming market, following the success of "Black Myth: Wukong" [5][21] - The development team, led by Liang Qiwei, aims to create a compelling narrative and gameplay experience that reflects traditional Chinese martial arts and aesthetics [21][28] Game Development Background - Liang Qiwei, the CEO and producer, initially developed "Blood Rain: Dead Town" in 2008, which laid the foundation for his future projects [7][10] - The success of "Blood Rain: Dead Town" led to the establishment of the studio Lingyoufang and subsequent releases in the "Blood Rain" series, which evolved from a narrative-driven RPG to action-oriented titles [12][14] - Lingyoufang faced financial challenges after transitioning to mobile games, prompting a shift in focus and strategy [15][17] Investment and Strategic Partnerships - In 2021, Tencent invested in Lingyoufang, acquiring a 25% stake, which provided the studio with the necessary resources to develop larger-scale PC and console games [19] - The investment allowed Lingyoufang to focus on "Shadow Blade Zero," marking a return to single-player game development after years in the mobile market [19][28] Game Features and Expectations - "Shadow Blade Zero" combines elements of action RPGs with traditional Chinese martial arts, aiming to deliver a unique gameplay experience [21][24] - The game utilizes advanced motion capture technology and features a narrative that continues from the original "Blood Rain" series, with the protagonist facing a time constraint of 66 days [20][28] - The game is anticipated to showcase a blend of visual storytelling and engaging combat mechanics, drawing from both traditional and modern influences [24][28]