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235万吨粮不浪费、1.1亿亩地省下来!金龙鱼这波“稻谷魔法”太硬核
Jin Rong Jie· 2025-12-08 03:51
"强国必先强农,农强方能国强。"这句著名论断精准地点出了农业在强国建设中的根基性地位。然而我 国虽是农业大国,但距"农业强国"仍有较大差距,核心症结之一便是农产品加工产业链条短、附加值偏 低。数据显示,我国农产品加工产值与农业总产值比例约为2.5:1,而农业发达国家这一比例可达4:1。 这一差距清晰表明,做强粮油加工业、提升农产品精深加工水平,充分挖掘每一粒粮食的价值,是迈向 农业强国的关键路径。 在此背景下,金龙鱼首创的"水稻循环经济模式",为中国农产品深加工提供了极具借鉴意义的实践样 本。以往,一粒稻谷的价值仅止于脱壳成米,剩余的稻壳、米糠多以废料处理或低价售予饲料厂;而在 该模式下,稻谷实现了全价值链升级——从餐桌香米,到厨房稻米油,再到工业领域的轮胎原料"白炭 黑",完成了从"食用"到"多用"的跨界转型,尽显资源高效利用的产业价值。 金龙鱼核心的"6步鲜米精控技术"是这场变革的起点,这套技术通过"鲜割、鲜谷、鲜存、鲜碾、鲜装、 鲜食"六个环节的精准控制,彻底改变了传统大米加工的粗放模式。 "鲜割"环节最能体现这套技术的价值所在。传统做法是等稻谷完全成熟后再收割,但金龙鱼选择在稻谷 九成熟时就开始收割, ...
超越“世界米王”日本越光米,问鼎大米食味巅峰,金龙鱼6步鲜新米上市
Cai Fu Zai Xian· 2025-09-23 03:06
Core Viewpoint - The launch of the 2025 Jinlongyu 6-step fresh rice festival in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the Jinlongyu 6-step fresh rice, which has achieved international acclaim [1][4][6]. Group 1: Product Recognition and Awards - Jinlongyu 6-step fresh rice surpassed Japan's Koshihikari rice to win the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on the global stage [4][6]. - The recognition of Jinlongyu 6-step fresh rice not only elevates the status of Wuchang rice but also showcases the strength of Chinese premium rice brands internationally [6][9]. Group 2: Technological Innovation - The 6-step fresh rice technology, a domestic innovation and internationally leading, ensures the freshness and taste of rice from field to table, significantly reducing losses during harvesting [7][9]. - The "fresh-cut" process, which occurs at the optimal maturity of rice, can potentially reduce field losses by approximately 235,000 tons, equivalent to the annual rice consumption of about 21 million people [7][9]. Group 3: Industry Collaboration and Market Strategy - The new rice festival involved partnerships with major retailers and platforms such as JD.com, Tmall, and Shangri-La Hotels, facilitating the launch of fresh rice orders for the upcoming season [16][18]. - The event featured tasting experiences and highlighted the quality of Jinlongyu 6-step fresh rice, emphasizing its appeal to modern health-conscious consumers [12][18]. Group 4: Sustainable Practices and Circular Economy - Jinlongyu's commitment to a circular economy is evident in its resource utilization strategy, transforming by-products like rice bran into high-quality cooking oil and other products, thereby enhancing food security and sustainability [19][24]. - The company aims to lead the industry in innovation and sustainable practices, promoting shared resources and benefits among related industries to foster a collaborative ecosystem [24].
巅峰较“粮”,超越“世界米王”日本越光米,金龙鱼6步鲜新米上市
Zhong Guo Shi Pin Wang· 2025-09-22 04:01
Core Viewpoint - The launch of the "Golden Dragon Fish 6-Step Fresh Rice New Rice Festival" in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the 6-Step Fresh Rice, which has surpassed Japan's Koshihikari rice in taste and quality [7][9]. Group 1: Event Highlights - The event featured notable attendees including Olympic champion Xing Aowei and young participants from the reality show "Let's Farm," emphasizing the connection between youth and agriculture [9][13]. - The festival aims to promote the 2025 new rice harvest and celebrate the achievements in rice cultivation and technology [9][10]. Group 2: Product Recognition - The "Golden Dragon Fish 6-Step Fresh Rice" won the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on an international stage [7][9]. - This recognition enhances the global reputation of Chinese rice brands and showcases the quality of Wuchang rice [9][10]. Group 3: Technological Innovation - The 6-Step Fresh Rice technology, which includes processes from harvesting to consumption, ensures the freshness and taste of the rice, significantly reducing losses during harvesting [10][12]. - The technology has been awarded the Special Prize by the China Grain and Oil Society, highlighting its innovative and replicable nature within the industry [12]. Group 4: Sustainable Practices - The company emphasizes a "zero waste" approach in its rice processing, utilizing by-products for various applications, including high-quality cooking oil and cosmetic ingredients [16][18]. - The rice husks are also repurposed for energy production, showcasing a commitment to sustainable practices and resource efficiency [18][20]. Group 5: Market Engagement - The festival involved partnerships with major retailers and platforms like JD.com and Tmall, facilitating the immediate availability of fresh rice to consumers [14][15]. - The event included tasting sessions, allowing attendees to experience the quality of the rice firsthand, reinforcing consumer engagement and brand loyalty [15].