面对诸多有利条件，抓住"出圈"的机遇，还要通过提升标准化水平、提高产品附加值等举措，长久释放特 色农产品的品牌效应，让更多特色农产品百花齐放。 虽然说是"隐藏款"，但不少特色农产品在当地的种植、养殖历史并不短。比如，安徽省鹅肝产业始于20世 纪80年代，四川鱼子酱产业始于21世纪初，云南黑松露产业规范发展历史也有十几年。此前这些特色农产 品少为人知的原因有几个：一是产品标准化程度低、产量较少，只能供应特定市场，难以形成规模效应； 二是很多产品只是作为原料和初级产品，加之缺乏差异化营销，附加值较低；三是受到冷藏运输等条件制 约，产品销售半径较小，市场认可度较低。 当前，越来越多"隐藏款"被"挖"出来，首先反映的是国内消费市场的差异化特征与巨大的潜力。消费者与 市场的互动更加频繁，市场在满足更多细分需求的同时，一些特色农产品得到曝光，慢慢从田间地头走到 消费者中间。其次，各地区各部门鼓励区域公共品牌发展，包括茂名荔枝、五常大米、柳州螺蛳粉等在内 的品牌，借助庞大的销售网络、成熟的营销渠道，不断扩大销量。再次，随着直播电商快速发展，很多特 色产业搭上了直播的快车，实现了小规模的供需对接，激发了特色农产品贸易活力。 ...

2025年以来，吉林省聚焦农产品精深加工与食品细加工，深耕"粮头食尾""畜头肉尾""农头工尾"产业链 延伸，全省农产品加工业保持强劲增长态势。1—10月，全省规模以上农产品加工业产值达2370.99亿 元，同比增长5.34%。 省域对接拓空间。组织农产品加工企业赴山东、河南开展实地考察，切实帮助企业搭建合作对接平台。 成功签订合作项目15项，合作金额约23亿元；达成合作意向26个，意向合作金额约2.7亿元，为产业发 展注入外部动能。 为推动产业提质增效，吉林省精准发力推出六项关键举措—— 强化顶层设计谋全局。省委农办牵头出台《推动农产品加工业高质量发展聚力攻坚三年行动方案（2025 —2027年）》，统筹14家省直部门及国有企业力量，围绕主体培育、品质升级、科技赋能、品牌营销四 大攻坚行动系统推进，构建起多方协同的发展格局。 政策引领强支撑。今年4个乡镇获批国家农业产业强镇建设项目，4个乡镇通过国家第三批评估审核，争 取中央财政资金4000万元；玉米产业集群入围国家优势特色产业集群，获首批中央财政补贴6000万元， 撬动社会资本投入超4亿元，进一步延长了产业链条，增强了产业集聚发展效应。同时落实贷款贴息与 担 ...

"强国必先强农，农强方能国强。"这句著名论断精准地点出了农业在强国建设中的根基性地位。然而我 国虽是农业大国，但距"农业强国"仍有较大差距，核心症结之一便是农产品加工产业链条短、附加值偏 低。数据显示，我国农产品加工产值与农业总产值比例约为2.5:1，而农业发达国家这一比例可达4:1。 这一差距清晰表明，做强粮油加工业、提升农产品精深加工水平，充分挖掘每一粒粮食的价值，是迈向 农业强国的关键路径。 在此背景下，金龙鱼首创的"水稻循环经济模式"，为中国农产品深加工提供了极具借鉴意义的实践样 本。以往，一粒稻谷的价值仅止于脱壳成米，剩余的稻壳、米糠多以废料处理或低价售予饲料厂；而在 该模式下，稻谷实现了全价值链升级——从餐桌香米，到厨房稻米油，再到工业领域的轮胎原料"白炭 黑"，完成了从"食用"到"多用"的跨界转型，尽显资源高效利用的产业价值。 金龙鱼核心的"6步鲜米精控技术"是这场变革的起点，这套技术通过"鲜割、鲜谷、鲜存、鲜碾、鲜装、 鲜食"六个环节的精准控制，彻底改变了传统大米加工的粗放模式。 "鲜割"环节最能体现这套技术的价值所在。传统做法是等稻谷完全成熟后再收割，但金龙鱼选择在稻谷 九成熟时就开始收割， ...

Core Insights - The walnut industry in Shandong has seen significant growth, with a planting area of 3.1 million acres and an annual output of 138,000 tons, generating a comprehensive output value exceeding 5 billion yuan [1][3] - The walnut industry in Luonan County contributes nearly half of the total walnut industry output value in Shandong, reaching 2.45 billion yuan in 2024 [1][3] Industry Overview - Luonan County has established a nationwide walnut procurement network, sourcing over 50,000 tons of walnuts from various major production areas across China [2] - The walnut has a long history in Shandong, dating back to the Han Dynasty, and has become a significant agricultural product, earning the title of "China's Walnut Capital" in 2010 [3] Technological Advancements - The introduction of rare walnut varieties, such as the red kernel walnut, has enhanced the quality and marketability of Shandong walnuts [3][4] - Companies are innovating by utilizing walnut shells for various products, including cat litter and organic fertilizers, showcasing the comprehensive use of walnut resources [4][5] Product Development - The walnut mooncake has emerged as a popular local delicacy, highlighting the diversification of walnut products in the region [5][6] - New products like chocolate-coated walnut snacks have been developed, indicating a trend towards innovative food products in the walnut industry [7] Export and Global Reach - The walnut products from Shandong have begun to penetrate international markets, with significant exports to countries like Kazakhstan and Kyrgyzstan [9][11] - The establishment of the Northwest Walnut Logistics Park has facilitated the processing, storage, and sale of walnut products, enhancing the region's export capabilities [11][12] Future Prospects - The brand value of "Luonan Walnut" is projected to reach 3 billion yuan by 2025, reflecting the growth potential of the walnut industry [11] - Companies in the region are aiming for a transformation towards a billion-level food industry, leveraging logistics and e-commerce to expand their market reach [11][12]

Core Insights - The price of lemons in China has significantly increased, with the average wholesale price reaching 14.87 yuan per kilogram in September 2025, nearly double the price of 7.84 yuan per kilogram from the previous year [1] - Sichuan Anyue County, a major lemon production and export base, is experiencing a surge in lemon prices and exports due to the entry of high-value deep processing enterprises [1][9] - The deep processing of lemons is transforming the local industry, allowing previously lower-grade fruits to be utilized effectively and providing stability for local farmers [1][7] Industry Developments - A new lemon deep processing facility in Sichuan Anyue has commenced operations, with a processing capacity exceeding 10,000 tons of fresh lemons annually [3] - The facility has developed over 30 types of lemon beverages based on seasonal aroma and acidity characteristics, indicating innovation in product offerings [5] - Freeze-dried lemon slices are emerging as a new growth point for companies, with the value of processed products significantly higher than fresh lemons, showcasing a growth rate of over 20% annually [5] Value Addition - The deep processing of lemons allows for comprehensive utilization, including juice extraction, seed research, fiber food production from pulp, and dried peel applications [7] - The transition from selling fresh lemons by weight to selling processed products by weight reflects a significant shift in the market strategy of Anyue lemons [7] - The number of deep processing enterprises in Anyue has increased to 33, with an additional processing capacity of over 50,000 tons [9]

Group 1 - The 22nd China International Agricultural Products Fair was held in Tianjin, featuring over 70 companies from Liaoning showcasing nearly 1,000 products, including organic grains, fruits, and high-value processed foods [1] - This year, there was a significant reduction in "initial" products, with a notable increase in deep-processed products, receiving positive market feedback [1] - The company Fuxin Xiaojiumei Industry Co., Ltd. highlighted a millet drink that gained consumer attention, indicating that deep processing is essential for agricultural industry growth, with a 30% increase in added value compared to "initial" products [1] Group 2 - Suji (Liaoning) Health Industry Co., Ltd. showcased its silymarin products, which account for 70% of global production, emphasizing the potential for domestic market growth in the health sector [2] - Northeast sauerkraut gained popularity at the fair, with Liaoning Dihua MSG Food Co., Ltd. attracting crowds with a cooking demonstration of "sauerkraut with pork," showcasing local flavors [2] - The provincial agricultural department focused on "precise selection" of products based on buyer needs, aiming to connect buyers with competitive Liaoning products and establish long-term partnerships [2]

Core Insights - The article highlights the transformation of Chinese agricultural products through deep processing, showcasing innovative products that cater to both domestic and international markets [1][3]. Group 1: Product Innovation - The introduction of unique products like pickled vegetable coffee from Chongqing's Fuling region has garnered significant attention, with over ten people expressing interest in tasting it within half a day at the conference [1][3]. - Fuling pickled vegetables have expanded their product line to include fruit pickles, instant soups, and mooncakes, aligning with health and diversification trends, and have received positive market feedback [3]. - New products such as seabuckthorn juice from Shanxi province have also emerged, with a high juice content of 85%, appealing to local tastes and attracting business interest from Chongqing [3][4]. Group 2: Market Expansion - The chrysanthemum products from Yunyang, including noodles and essential oils, have established a cultivation area of 53,000 acres, generating over 100 million RMB in comprehensive output value [4][5]. - Yunyang's chrysanthemum products are exported to markets in the EU, North America, and ASEAN, benefiting over 25,000 local farmers [5]. - The demand for non-concentrated fruit juices, such as the red heart grapefruit juice from Fengdu, is increasing globally, with interest from international markets like Russia [7]. Group 3: Industry Trends - The article emphasizes a significant shift in consumer preferences towards diverse and personalized agricultural products, driven by technological advancements and policy support [7]. - The transformation of agricultural products from raw materials to high-quality goods is seen as a critical evolution in the industry, with a focus on enhancing ecological and economic value [5][7].

Core Insights - The transformation of Xinjiang's agricultural sector emphasizes a market-oriented approach to production and branding, enhancing the agricultural value chain and promoting rural revitalization [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and standards, moving away from primary processing to deep processing, which enhances product value and strengthens the industry [1] - The introduction of leading processing enterprises has significantly increased the value of agricultural products, such as transforming low-grade fruits into high-value products like jams and wines, thereby boosting local employment and income [1] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with examples like the organic flour and handmade noodles from Qitai County achieving international certification and high demand, leading to substantial annual revenue [2] - The transition from "selling what is available" to "selling what is desired" through quality enhancement and brand building allows agricultural products to meet deeper consumer needs, moving away from price competition [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to increase their value, as demonstrated by the Shule County mushroom production exceeding local demand and relying on established sales channels [2] - Investments in infrastructure, cold chain storage, and market access are crucial for transforming simple cultivation into integrated production and sales, ensuring both quality production and broader market reach [2] Group 4: Collaborative Efforts - The path to value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on optimizing infrastructure, fostering innovation, and creating a supportive business environment [3] - Emphasizing the need for a coordinated approach, the government is encouraged to enhance the business climate while enterprises and farmers work together to form beneficial partnerships [3]

Core Insights - The Jiangsu Lianshui Economic Development Zone is advancing the construction of the Huai'an (Lianshui) Lingang Intelligent Manufacturing Industrial Park, focusing on the second phase of standardized factory buildings [1][2] - The project aims to establish a comprehensive service platform for enterprises, integrating advanced agricultural processing, logistics, and technology [1] Project Overview - The project is located in the development zone, covering an area of approximately 218,200 square meters with a total construction area of about 214,700 square meters [1] - It consists of two phases: Phase one includes 11 standardized factory buildings and related facilities, while Phase two will add 6 standardized factory buildings and warehouses [1] Development Goals - The overall positioning of the project is centered on deep processing of agricultural products, utilizing intelligent processing equipment to enhance automation, precision, and efficiency [1] - The project will also incorporate modern agricultural logistics, cold chain storage, agricultural technology research, smart agricultural equipment, and biotechnology, forming a complete industrial chain [1] Project Management - Jiangsu Lianshui Economic Development Zone High-Quality Development Group has prioritized rapid project implementation and construction, focusing on problem-solving and efficiency [2] - A dedicated project team has been established to oversee financing, administrative approvals, and risk assessments, ensuring timely progress [2] - Regular meetings are held to unify thoughts and address issues, aiming for early commencement and completion of the project [2]

Group 1 - The core viewpoint of the article emphasizes the shift in consumer preferences towards high-quality, personalized, and functional agricultural products, leading to the introduction of new consumption scenarios [1] - The Ministry of Agriculture and Rural Affairs and other departments have jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across 9 areas to adapt to new consumption trends [1][2] - The plan aims to optimize supply, innovate circulation, and activate the market to create growth points and expand new spaces in agricultural product consumption [1][2] Group 2 - The focus on optimizing supply includes enhancing the quality of agricultural products, promoting new processing products, and developing convenient, nutritious options to meet the demands of younger consumers [2] - The quality safety monitoring rate of agricultural products has remained high at 97.9% in the first half of the year, with significant increases in the certification of green and organic products [2] - The plan also highlights the importance of local specialty foods and the integration of food processing with agricultural production to boost consumption [3] Group 3 - The establishment of an efficient circulation system is crucial for reducing losses and improving the quality of agricultural product consumption, with a focus on enhancing the cold chain logistics network [4][5] - The annual consumption scale of fresh agricultural products in China reaches 10 billion tons, emphasizing the need for robust logistics support [4] - The Ministry of Agriculture is actively working on improving cold chain logistics at the production level, with significant increases in cold storage capacity [5] Group 4 - To activate the market, the plan encourages the integration of agriculture, culture, and tourism, promoting new consumption experiences and expanding sales channels [6][7] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating a growing trend in experiential consumption [6] - Various promotional activities, such as the "Chinese Farmers' Harvest Festival," are expected to drive significant agricultural product consumption [7]