Core Insights - The article highlights the innovative advancements of Jinlongyu, a traditional grain and oil brand in China, which has integrated cutting-edge technology into its operations [1] Group 1: Fresh Rice Quality Control - Jinlongyu has developed a "6-step Fresh Rice Precision Control Technology" to enhance rice quality, focusing on six key processes: fresh harvesting, fresh storage, fresh milling, fresh packaging, and fresh cooking [2] - The "fresh harvesting" method, which involves harvesting rice at 90% maturity, can reduce field losses by approximately 5%, potentially saving around 2.35 million tons of rice, equivalent to the annual consumption of about 21 million people [2] - This technology has been recognized with a first-class award from the China Grain and Oil Society, achieving international leading standards [2] Group 2: Circular Economy and Resource Utilization - Jinlongyu has established a unique "Rice Circular Economy Model," effectively utilizing by-products like rice bran and husks, which were previously considered waste [3] - The company has developed over 50 patented technologies to stabilize rice bran and improve oil extraction rates from less than 50% to nearly 80%, while retaining about 85% of core active ingredients [3] - The production of high-quality rice oil, rich in nutrients, has not only created a new category of healthy cooking oil but also significantly increased the overall value of rice [3] Group 3: Strategic Importance of Rice Production - With a national annual rice production of 200 million tons, the potential oil yield from rice bran could equate to producing 13 million tons of soybeans, enhancing China's oil self-sufficiency and food security [4] - The use of rice husks for power generation and the extraction of white carbon black for industrial applications forms a complete green circular industry chain [4] - Jinlongyu's journey reflects a path of industrial upgrading driven by technological innovation, contributing to national strategies and improving food security [4]

Core Viewpoint - The launch of the 2025 Jinlongyu 6-step fresh rice festival in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the Jinlongyu 6-step fresh rice, which has achieved international acclaim [1][4][6]. Group 1: Product Recognition and Awards - Jinlongyu 6-step fresh rice surpassed Japan's Koshihikari rice to win the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on the global stage [4][6]. - The recognition of Jinlongyu 6-step fresh rice not only elevates the status of Wuchang rice but also showcases the strength of Chinese premium rice brands internationally [6][9]. Group 2: Technological Innovation - The 6-step fresh rice technology, a domestic innovation and internationally leading, ensures the freshness and taste of rice from field to table, significantly reducing losses during harvesting [7][9]. - The "fresh-cut" process, which occurs at the optimal maturity of rice, can potentially reduce field losses by approximately 235,000 tons, equivalent to the annual rice consumption of about 21 million people [7][9]. Group 3: Industry Collaboration and Market Strategy - The new rice festival involved partnerships with major retailers and platforms such as JD.com, Tmall, and Shangri-La Hotels, facilitating the launch of fresh rice orders for the upcoming season [16][18]. - The event featured tasting experiences and highlighted the quality of Jinlongyu 6-step fresh rice, emphasizing its appeal to modern health-conscious consumers [12][18]. Group 4: Sustainable Practices and Circular Economy - Jinlongyu's commitment to a circular economy is evident in its resource utilization strategy, transforming by-products like rice bran into high-quality cooking oil and other products, thereby enhancing food security and sustainability [19][24]. - The company aims to lead the industry in innovation and sustainable practices, promoting shared resources and benefits among related industries to foster a collaborative ecosystem [24].

Core Viewpoint - The launch of the "Golden Dragon Fish 6-Step Fresh Rice New Rice Festival" in Harbin, Heilongjiang, highlights the recognition and celebration of high-quality Chinese rice, particularly the 6-Step Fresh Rice, which has surpassed Japan's Koshihikari rice in taste and quality [7][9]. Group 1: Event Highlights - The event featured notable attendees including Olympic champion Xing Aowei and young participants from the reality show "Let's Farm," emphasizing the connection between youth and agriculture [9][13]. - The festival aims to promote the 2025 new rice harvest and celebrate the achievements in rice cultivation and technology [9][10]. Group 2: Product Recognition - The "Golden Dragon Fish 6-Step Fresh Rice" won the "Most Excellent Award" at the 2024 Japan Rice Quality and Taste Research Conference, marking a significant achievement for Chinese rice on an international stage [7][9]. - This recognition enhances the global reputation of Chinese rice brands and showcases the quality of Wuchang rice [9][10]. Group 3: Technological Innovation - The 6-Step Fresh Rice technology, which includes processes from harvesting to consumption, ensures the freshness and taste of the rice, significantly reducing losses during harvesting [10][12]. - The technology has been awarded the Special Prize by the China Grain and Oil Society, highlighting its innovative and replicable nature within the industry [12]. Group 4: Sustainable Practices - The company emphasizes a "zero waste" approach in its rice processing, utilizing by-products for various applications, including high-quality cooking oil and cosmetic ingredients [16][18]. - The rice husks are also repurposed for energy production, showcasing a commitment to sustainable practices and resource efficiency [18][20]. Group 5: Market Engagement - The festival involved partnerships with major retailers and platforms like JD.com and Tmall, facilitating the immediate availability of fresh rice to consumers [14][15]. - The event included tasting sessions, allowing attendees to experience the quality of the rice firsthand, reinforcing consumer engagement and brand loyalty [15].

Core Viewpoint - Yihai Kerry Golden Dragon Fish Food Group launched a spring farming ceremony to promote its "6-step fresh rice" concept, emphasizing the importance of agricultural culture and modern management practices [1][2] Group 1: Event Overview - The spring farming ceremony took place in Hangzhou, Zhejiang Province, featuring participation from celebrities, industry experts, and consumer representatives [1] - The event aimed to provide an immersive experience to convey the idea that "fresh rice starts from the source" [1] Group 2: Company Commitment - The chairman and general manager of Yihai Kerry expressed a long-term commitment to supporting young people in agriculture, highlighting the importance of respecting the land and revitalizing new agriculture [1] - The company has been collaborating with the "Let's Farm" program for three consecutive years, fostering a connection with younger generations who appreciate nature and innovation [1] Group 3: Technological Innovation - The "6-step fresh rice precision control technology" includes six key processes: fresh cutting, fresh harvesting, fresh storage, fresh milling, fresh packaging, and fresh consumption, ensuring the quality and freshness of rice throughout the supply chain [1][2] - The first step, "fresh cutting," is crucial for maximizing yield and taste while minimizing losses during harvesting, aligning with national policies on reducing food waste [1]