在农业现代化与乡村振兴战略纵深推进的当下，粮油产业的科技变革与振兴新农业的协同发展成为备 受瞩目的焦点。近日，益海嘉里金龙鱼携手劳作纪实综艺《种地吧》在浙江杭州举办"金龙鱼6步鲜 大米春耕节"。作为连续三季《种地吧》综艺节目的深度合作伙伴，金龙鱼6步鲜大米再度引发关 注。 | 20 THE FRES 西手 6步解 脚 1() 6步鲜 D 6 s /6 m na Alland The 五常大米 07 拉 尼 相差 4 11 5 科技驱动的"新质生产力"：捍卫粮食安全 "从《种地吧》节目开播至今，金龙鱼6步鲜大米一直选择支持和帮助这群少年。"益海嘉里金龙鱼米 业事业部总监王巍表示，"金龙鱼看好的是节目背后'相信土地的力量'的价值观，希望更多新农人能 参与到种地中去，关注中国农业的发展。" 作为益海嘉里旗下国民粮油品牌，金龙鱼与《种地吧》的三年合作，悄然揭开了一个行业巨头对现代 农业的深度思考：从田间到餐桌的产业链掌控力、对粮食安全议题的响应，再到乡村振兴战略下的品 牌价值重构，金龙鱼正在构建一条超越传统商业逻辑的农业生态链。 跨界合作的深层逻辑：从流量共享到价值共创 《种地吧》第三季以破竹之势席卷综艺市场：爱奇艺 ...

Core Viewpoint - Yihai Kerry Golden Dragon Fish Food Group launched a spring farming ceremony to promote its "6-step fresh rice" concept, emphasizing the importance of agricultural culture and modern management practices [1][2] Group 1: Event Overview - The spring farming ceremony took place in Hangzhou, Zhejiang Province, featuring participation from celebrities, industry experts, and consumer representatives [1] - The event aimed to provide an immersive experience to convey the idea that "fresh rice starts from the source" [1] Group 2: Company Commitment - The chairman and general manager of Yihai Kerry expressed a long-term commitment to supporting young people in agriculture, highlighting the importance of respecting the land and revitalizing new agriculture [1] - The company has been collaborating with the "Let's Farm" program for three consecutive years, fostering a connection with younger generations who appreciate nature and innovation [1] Group 3: Technological Innovation - The "6-step fresh rice precision control technology" includes six key processes: fresh cutting, fresh harvesting, fresh storage, fresh milling, fresh packaging, and fresh consumption, ensuring the quality and freshness of rice throughout the supply chain [1][2] - The first step, "fresh cutting," is crucial for maximizing yield and taste while minimizing losses during harvesting, aligning with national policies on reducing food waste [1]