汽车设计美学

Search documents
隐藏式门把手消失了,但车企的炫技焦虑还在
Hu Xiu· 2025-10-10 12:03
在与隐藏式门把手缠斗多年之后,新能源车主终于要彻底和它告别了。 细数商业史上,似乎很少有一类产品宣传的卖点最后成为用户痛点,新能源车做到了。更不要说,这些痛点有时会让用户付出真金白银甚至生命的惨痛代 价。 9月24日,工信部发布《汽车车门把手安全技术要求》征求意见稿,明确禁止全隐藏式车外门把手。在意见稿发布前一周,特斯拉设计总监对外表示,特 斯拉正在重新设计其饱受争议的车门把手系统,以便乘客在紧急情况下更直观地操作车门。 特斯拉此次低头是出于生存考虑。自2018年开始,美国交通安全管理局就陆续接到了超过140起特斯拉车门故障投诉。在中国,据官方统计,2024年因车 门把手故障导致的交通事故同比增长47%,其中隐藏式门把手占比高达82%。安全投诉和监管压力直接推动了汽车设计层面的行业大整改。 隐藏门把手还只是一个开端。10月7日,特斯拉在新发布的"平价版"Model Y、Model 3中主动砍掉了其标志性的全景式天幕,而智能化配置倒是一点没 减。 企业取舍之间,谁是"鸡肋"一目了然。 只是对新能源车企来说,这个瓶颈期来得太早。当科技感开始背离安全和人性化,也意味着汽车设计正陷入形式大于功能的困局。 新能源车的反 ...
荣威M7官图首发登场,尽显挺拔自信气场
Qi Lu Wan Bao· 2025-07-28 03:40
Core Viewpoint - The official unveiling of the Roewe M7 marks a significant design statement from the brand, showcasing a long-awaited flagship model that has undergone extensive refinement to meet market expectations [1]. Design Features - The Roewe M7 features a striking waterfall-style front face, characterized by multiple chrome strips arranged with precision, creating a visual effect reminiscent of piano keys, which conveys both industrial rigor and artistic fluidity [3]. - The introduction of the vector light track crystal daytime running lights enhances the vehicle's presence, drawing from the aesthetics of the Pearl concept car, and broadening the visual appeal of the front face [5]. - The vehicle includes a unique welcome light feature that illuminates the ground when entering or exiting, providing a sense of exclusivity and enhancing the overall experience of using the vehicle [7]. Overall Impression - The design of the Roewe M7 DMH is a cohesive integration of various elements, with the waterfall front and crystal daytime running lights creating a balance of gravitas and modern vitality, while the smooth body lines contribute to an elegant silhouette [9]. - As the first official image, these highlights represent only a fraction of the Roewe M7 DMH's appeal, with further details in interior design and performance anticipated to impress [9].