Core Insights - The main focus of international schools is shifting from middle-class families to asset families, who have more stable economic foundations and clearer demands [1] - As the target audience changes, the promotional strategies must also adapt to effectively engage asset families [1] Group 1: Current Promotional Strategies - Current promotional methods primarily rely on social media platforms and online advertising, collectively referred to as "traffic play," which increases visibility among parents [1][2] - These strategies are essential for new schools to establish a presence and attract initial interest from families [2][4] - However, for asset families, mere exposure through traffic play is insufficient; deeper trust-building channels are necessary [5] Group 2: Limitations of Current Strategies - Traffic content often lacks specificity and may not reach the intended asset families, resulting in ineffective engagement [6] - The content's credibility is questionable, as parents find it difficult to ascertain the authenticity of the school's portrayal online [6][8] Group 3: Effective Channels for Asset Families - Asset families prefer recommendations from familiar sources and community connections, making targeted channels crucial for outreach [9] - High-end communities serve as precise pools for asset families, where schools can engage through local events and activities [9][10] - Collaborations with banks and financial institutions can provide trust through association, enhancing the school's credibility [11][13] - Participation in exclusive clubs and associations allows schools to integrate into the asset families' social circles, fostering organic recommendations [14][15] Group 4: Building Trust and Community - Schools should leverage existing parents as advocates, creating opportunities for them to share positive experiences with potential new families [15] - Establishing a reputation within the asset families' circles is vital, as they value peer recommendations highly [15][16] - Ultimately, schools must focus on being seen as trustworthy choices within the asset families' networks to capture new opportunities [16]

Core Viewpoint - Bank of America Securities reports that Uni-President Enterprises' revenue and net profit after tax for the first half of the year increased by 10.6% and 33.2% year-on-year, respectively, indicating a strong performance that exceeded expectations [1] Financial Performance - Revenue growth for the second quarter reached high single digits, while net profit growth was 35% [1] - Core business remains solid, with food and beverage sales increasing by 8.8% and 7.6% year-on-year, respectively [1] - Other business segments saw a significant increase of 91.6%, with 73% of this growth attributed to customer OEM (Original Equipment Manufacturer) partnerships, such as with brands like Pinduoduo and Sam's Club [1] Management Guidance - Management maintains a cautious full-year sales growth guidance of 6% to 8%, citing competitive challenges from delivery platform subsidies affecting the growth of sugar-free tea and milk tea products in the second half of the year [1] - Despite these challenges, the firm believes that the target can be easily achieved, as Uni-President has not followed competitors in raising prices, leading to a continuous increase in market share [1] Strategic Initiatives - The company is actively launching upgraded beverage products and plans to increase channel marketing investments in the second half of the year [1] Earnings Forecast and Target Price - Based on revised growth expectations, the firm has raised its earnings per share estimates for Uni-President for 2025 and 2026 by 7% and 4%, respectively [1] - The target price has been adjusted from HKD 9.3 to HKD 10.6, supported by the company's solid growth outlook and a dividend yield of over 6% [1] - The firm reaffirms a "Buy" rating for the stock [1]