《梦幻》畅玩版增强玩家活跃度，《燕云》出海欧美市场好评如潮：Q3游戏及相关增值服务收入同比 增长11.8%至233.3 亿元。手游业务得益于《梦幻西游》和《燕云十六声》等新老游戏产品流水新高， 收入同比增长6.6%。其中《燕云》上线欧美市场后玩家好评如潮。端游业务受益暴雪回归带来更丰富 的游戏内容，收入同比增长33.4%。展望2026年，公司将上线冒险RPG 游戏《遗忘之海》。未来储备产 品包括《无主星渊》、《代号无限大》、《归唐》》等。本季度递延收入同比增长25.3%达194.7 亿 元，公司游戏流水的确认周期在3-6 个月，后续两个季度将逐步释放利润。预计2025 年公司游戏及增至 服务收入有望同比增长12.4%达940 亿元。 有道连续五个季度实现盈利，游戏广告收入同比增长超50%：Q3 有道收入16.3 亿元，同比增长3.6%， 学习服务/智能设备/在线营销业务分别同比-16.3%/-22.1%/+51.1%达6.4/2.5/7.4 亿元。经营利润2827 万 元，连续五个季度实现盈利。公司跟网易及其他游戏厂商在广告内容上的合作驱动游戏广告收入同比超 增长50%，海外广告收入增长超100%。 云音乐丰 ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting the stock price to outperform the industry index by more than 15% in the next six months [4][16]. Core Views - The company's Q2 performance exceeded expectations, driven by the success of the game "杖剑传说" (Legend of the Sword) and a rich pipeline of new products [1][2]. - The company is expected to achieve significant revenue growth in the coming years, with projected revenues of 60.15 billion, 63.77 billion, and 66.29 billion yuan for 2025, 2026, and 2027 respectively [3]. Financial Summary - For 2023, the company reported a revenue of 4,185 million yuan, with a year-over-year decline of 19% [1]. - The net profit attributable to shareholders for 2023 was 1,125 million yuan, reflecting a decrease of 23% year-over-year [1]. - The company plans to distribute a cash dividend of 66 yuan per 10 shares, totaling 474 million yuan, which is 73.46% of the half-year net profit [1]. - The projected earnings per share (EPS) for 2025 is 22.41 yuan, with a price-to-earnings (P/E) ratio of 18.8 [1][3]. Game Performance and Pipeline - The game "问剑长生" (Sword Quest) generated a total revenue of 566 million yuan in the first half of 2025, with a strong performance in the App Store rankings [2]. - "杖剑传说" has shown promising results since its launch, ranking as high as 10th in the App Store in mainland China during Q2 2025, with a revenue of 424 million yuan [2]. - The company has a robust game pipeline, including the anticipated release of "九牧之野" (Nine Muses of the Wild) and the overseas version of "问剑长生" [3].

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - In Q1 2025, the company achieved revenue of 4.243 billion yuan, a year-on-year decrease of 10.67% but a quarter-on-quarter increase of 3.45%. The net profit attributable to the parent company was 549 million yuan, down 10.87% year-on-year and down 29.19% quarter-on-quarter. The net profit excluding non-recurring items was 536 million yuan, a year-on-year decrease of 12.90% and a quarter-on-quarter decrease of 24.90% [2][4]. - The performance of several new games, such as "Time Explosion" and "Heroes Don't Flash," has been strong, driving a quarter-on-quarter revenue increase. However, the revenue declined year-on-year due to the natural decline in existing game revenue and a high base effect. Increased expenses from new game launches have led to a decline in performance, and future attention will be on the recovery of initial investments [2][4]. - The company has a rich pipeline of upcoming products, and attention should be paid to the testing and launch progress of key new games [2][4]. Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 4.243 billion yuan, a year-on-year decline of 10.67% and a quarter-on-quarter increase of 3.45%. The net profit attributable to the parent company was 549 million yuan, down 10.87% year-on-year and down 29.19% quarter-on-quarter. The net profit excluding non-recurring items was 536 million yuan, a year-on-year decrease of 12.90% and a quarter-on-quarter decrease of 24.90% [2][4]. New Game Performance - Several new games launched in early 2025, including "Time Explosion" and "Heroes Don't Flash," have shown strong performance, with "Time Explosion" ranking in the top 4 of the WeChat mini-game sales list and "Heroes Don't Flash" entering the top 5 of the iOS sales list [2][4]. - The increase in sales expenses due to new game promotions has led to a sales expense ratio of 57% in Q1 2025, resulting in temporary losses for the issuing entities of these new games. As the initial investments for these new games are recovered, profit margins are expected to improve [2][4]. Product Pipeline - The company has a diverse pipeline of new games, including MMORPG, SLG, card games, and simulation management genres, which may continue to contribute to revenue growth. Notable upcoming titles include "Douluo Dalu: Hunting Soul World" and "Zhui Xu," which have already received approval for release [2][4]. - The company expects net profits attributable to the parent company to be 2.84 billion yuan and 3.09 billion yuan for 2025 and 2026, respectively, corresponding to PE ratios of 11.8 and 10.9 times [2][4].