Core Viewpoint - The release of the new game "Black Myth: Zhong Kui" has generated significant excitement and discussion within the gaming community, indicating a strong cultural impact and potential market growth for Chinese video games [3][5][11]. Group 1: Game Release and Reception - The official announcement of "Black Myth: Zhong Kui" has sparked mixed reactions, with some players expressing disappointment over the delay of the DLC for "Black Myth: Wukong," leading to an increase in negative reviews [3][5]. - Despite the initial backlash, the promotional content for "Zhong Kui" has achieved over 12 million views on Bilibili and more than 500,000 shares, showcasing its popularity [5]. - The character Zhong Kui, rooted in Chinese folklore, has attracted interest from international audiences, with overseas gamers actively researching his background during live streams [7][9]. Group 2: Cultural Impact and Market Potential - The surge in online searches for "Zhong Kui" following the game's announcement reflects a growing global interest in Chinese cultural elements [9]. - Analysts believe that if "Zhong Kui" maintains the quality of its predecessor, it could help the domestic single-player game market surpass 10 billion yuan and facilitate the export of Chinese cultural symbols [11]. - The increasing recognition of Chinese games is evident, with multiple titles showcased at the 2025 Cologne Game Show, indicating a trend towards global acceptance of Chinese gaming products [11].

2025.8.22 上证指数收盘上涨54.66点，涨幅为1.45%，报收3825.76点，成交额10950.91亿元；深证成指收盘上涨 246.3点，涨幅为2.07%，报收12166.06点，成交额14516.18亿元；创业板指收盘上涨87.08点，涨幅为 3.36%，报收2682.55点，成交额6977.4亿元；沪深300收盘上涨89.93点，涨幅为2.1%，报收4378.0点， 成交额6759.35亿元。 板块层面，芯片、半导体、证券等多数板块表现强势，红利、养殖等个别板块表现稍弱。沪深两市成交 额超2.5万亿，场外资金进场积极。A股连续8日成交额破2万亿元。盘面上，个股上涨家数略多，全市场 超2800只个股上涨，约2400只下跌。 站在当下，操作上建议"一动不如一静"，恐高离场和盲目追高均并不理智，一旦出现回调或可大胆加 仓。一方面，上涨趋势并没有结束的信号，空间上的压力并不能阻挡趋势的推进，甚至之前的套牢盘成 为了多头资金的目标位。但另一方面，随着一个多月来的持续大涨，技术面已经逐渐进入超买区间，当 下追涨的赔率并不具备优势。 展望后市，如此斜率并不可能一直持续，预计会逐渐转入震荡，在高位构建新的筹码 ...

以下文章来源于游戏葡萄 ，作者游戏葡萄君 游戏葡萄 . 有前瞻、有判断。投稿与合作：hi@youxiputao.com 一个惊喜。 作者 | 修理 来源 | 游戏葡萄 (ID: youxiputao) 坦白说，这届科隆游戏展的ONL（Op e n i n g Ni g h t Li v e 开幕之夜）真的有些沉闷，甚至 差点让我看睡着了。 不是没有令人期待的大作，只是《羊蹄山之魂》《鬼武者》《忍龙4》《生化危机安魂 曲》这些东西早就被曝光了，真是没有一点惊喜感。 所以最后主持人杰夫宣布活动结束后，现场就有不少人急不可耐地准备离开现场了。随 后杰夫急忙在那吐槽："你们为什么走了？应该留下看这个惊喜。" 而这个所谓的惊喜，就是游戏科学的新作《黑神话：钟馗》。是的，不是网传的《黑神 话：悟空》的DLC，而是全新作品。 我想应该不用我翻译什么叫惊喜了吧。 要知道，在海外游戏展前发布会或者开幕之夜这样的场合中，能被主持人说「On e Mor e Th i ng 」 ， 以 彩 蛋 压 轴 形 式 登 场 的 ， 都 是 绝 对 的 重 量 级 产 品 ， 不 是 《 战 神 》 《 神 秘 海 域》《光环》就是《马里奥 ...

Group 1 - Tencent's Saros Studio announced the tactical shooting game "Destiny Trigger" will launch in Q1 2026 on Steam and Epic Games Store, showcasing the company's stable game development pipeline and execution capabilities [1] - The game trailer demonstrated technical strength and innovative gameplay, boosting investor confidence in the product's commercialization potential, which could lead to a valuation recovery for Tencent's gaming segment [1] - Positive testing data could catalyze short-term stock price increases, especially with expectations for overseas business growth [1] Group 2 - Eagle Horn Network's "Arknights: End of the World" was revealed at the Cologne Game Show, featuring a new character that sparked global player interest, highlighting the game's unique wasteland style and open-world exploration [2] - The ongoing development and innovation of "Arknights: End of the World" enhance investor confidence in its market performance, with potential for increased brand recognition and revenue growth [2] - The existing large fanbase of "Arknights" could further drive engagement and related product sales, expanding profit opportunities for the company [2] Group 3 - Tencent's "Honor of Kings World" showcased new gameplay and real-time graphics at the Cologne Game Show, indicating substantial progress in game development [3] - The expanded gameplay could attract a broader audience, leading to higher revenue expectations for the game [3] - Successful launch and performance of the game could provide new growth points for Tencent's gaming business, positively impacting stock price and market valuation [3]

Investment Rating - The report maintains a positive outlook on the internet media sector, indicating an "Overweight" rating, suggesting that the industry is expected to outperform the overall market [4]. Core Insights - The report highlights the strong performance of AI applications in the US stock market, particularly noting Figma's successful IPO and its market capitalization exceeding $50 billion. Figma's integration of AI into design workflows is expected to enhance customer retention and drive revenue growth [4]. - The report identifies several key opportunities within the domestic AI application industry, including AI design, AI advertising, AI companionship/gaming, cross-border e-commerce, and education [4]. - The gaming sector is also highlighted, with Tencent's new game "Delta Action" exceeding expectations in daily active users, indicating strong growth potential despite high baseline comparisons [4]. - The report emphasizes the ongoing high demand for consumer entertainment sectors such as trendy toys, music, and concerts, with companies like Pop Mart and NetEase Cloud Music being recommended as core investment targets [4]. Summary by Sections AI Applications - Figma's revenue for 2024 is projected at $749 million, reflecting a year-over-year growth of 48%. The company's Rule of 40 score is among the top in the SaaS sector, with a revenue growth rate of 46% and an operating margin of 18% [4]. - The report suggests focusing on domestic AI design companies like Meitu, which is expected to grow at a CAGR of approximately 40% from 2024 to 2026, and Kuaishou, which has a low PE ratio of 15x [4]. Gaming Sector - Tencent's gaming growth potential is considered underestimated, with new titles like "Delta Action" performing well in the market. The report anticipates continued growth from other titles in development [4]. - Other companies such as Giant Network and Huatuo are also mentioned for their innovative game offerings and potential for future growth [4]. Consumer Entertainment - The report continues to recommend companies in the high-demand consumer entertainment sector, including Pop Mart and NetEase Cloud Music, as they have adjusted to high valuations and are entering favorable investment zones [4]. Advertising and Marketing - The collaboration between Focus Media and Alipay is noted as a significant development, aiming to create new marketing paradigms by integrating digital and physical spaces [4].

Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [12]. Core Insights - The report highlights the rapid growth of AI applications, particularly in programming, recommendation, and creative generation, with Chinese companies focusing on emotional consumption and overseas expansion to drive revenue [5]. - Tencent is identified as a strong player in AI applications, leveraging its large daily active users (DAU) and rich content ecosystem, with expectations for significant future growth in its advertising and cloud computing segments [5]. - The gaming sector is noted for its potential, with Tencent's game "Delta Action" exceeding expectations in DAU, and the value of game IP, especially female-oriented games, remains underappreciated by the market [5]. - The report emphasizes the importance of AI in enhancing advertising efficiency and revenue generation, particularly for companies with untapped traffic potential [5]. Summary by Sections AI Applications - AI applications are driving growth in various sectors, with significant contributions from programming and creative tools [5]. - Tencent's AI capabilities are expected to enhance its advertising revenue, with a projected growth rate of 20% in Q1 2025 [5]. Gaming Sector - Tencent's "Delta Action" has maintained a strong position in the iOS game sales rankings, indicating robust growth potential [5]. - The report notes that the gaming IP value, particularly for female-targeted games, is not fully recognized by the market, suggesting potential investment opportunities [5]. Key Company Valuations - Tencent's market capitalization is reported at 45,907 million RMB, with projected revenue growth of 11% for 2025 [7]. - Other companies like NetEase and Giant Network are also highlighted, with respective market caps of 6,139 million RMB and 463 million RMB, showing varied growth rates [7].

Group 1: Game Releases and Updates - The domestic 3A game "Mingmo: Yuanshu Zhi Yu" was globally released on July 24, developed by Chengdu Lingze Technology and published by 505 Games, with Bilibili Games as a co-publisher. The game is based on ancient Shu civilization and is a Cthulhu-themed ARPG [1] - The game faced controversy on its release day due to issues such as identical content in deluxe and standard editions, price discrepancies in different regions, and optimization problems, leading to a significant player backlash. The official response included an apology and a commitment to adjust prices and resolve optimization issues, resulting in the game's Steam rating improving from below 20% to 34% [1] - Tencent's TiMi Studio Group launched the PC beta test for "Honor of Kings World" on July 24, following a pre-download on July 23. This game is a derivative work of the popular Honor of Kings IP and has garnered significant market attention [3] Group 2: Industry Developments - Shanghai Qutong Network Technology Co., Ltd. released the simulation game "Mimimi Ha" on July 24, which combines floating island construction, pet raising, and cross-platform social features [5] - The National Press and Publication Administration announced the approval of 134 new games in July, including 127 domestic and 7 imported titles. A total of 884 domestic game licenses have been issued this year, indicating a phase of growth in the approval numbers, with June marking a record high [14] - Recent executive changes occurred at companies associated with Paper Games, with Yao Runhao resigning as the legal representative of multiple companies, while Yao Fei took over several positions, including legal representative and director [13]

Group 1 - Tencent's "Honor of Kings World" PC version has begun pre-download and will officially launch on July 24, 2025, attracting significant player interest [1] - Successful launch and market response of "Honor of Kings World" could provide Tencent with a new revenue growth point, leveraging its existing user base to increase market share [1] - The introduction of a new hit game in a competitive industry can enhance Tencent's market position and boost investor confidence [1] Group 2 - The media reviews for the domestic action game "Mingmo: Yuanshu Zhi Yu" have been released, with the PC version receiving an average score of 73 from 13 media outlets, while the Xbox version scored 88 from 5 reviews, and the PS5 version received 75 from 52 reviews [2] - High media ratings can significantly impact the game's reputation and stimulate sales growth, potentially increasing the valuation and attractiveness of the developer Chengdu Lingze Technology [2] - Continued positive sales and player feedback could attract more capital into the domestic gaming sector, promoting industry development [2] Group 3 - Ubisoft's Q1 2025 financial report shows that "Assassin's Creed: Shadows" has surpassed 5 million players, indicating strong player engagement since its launch [3] - The game has achieved impressive metrics, including 2 billion stealth kills and interactions with 38 million animals, showcasing its appeal in the market [3] - Despite the strong performance of "Assassin's Creed: Shadows," lower-than-expected net bookings may raise concerns about Ubisoft's short-term profitability [3]

Summary of Tencent's Game Industry and AI Developments Industry and Company Overview - The document discusses Tencent's gaming business and its recent success with the game "Delta Action" [1][4] - The gaming industry is experiencing significant changes, particularly with the integration of AI technologies [7] Key Points and Arguments - **Success of "Delta Action"**: - The game generated over 1 billion in revenue across all platforms in June and is expected to exceed 2 billion in July, with an annualized revenue close to 30 billion [1][3] - This success alleviated market concerns regarding Tencent's short-term revenue decline and corrected expectations for the company's fourth-quarter financial pressure [1][4] - The game is projected to contribute over 10 billion in profit to Tencent's overall profit growth [1][4] - **Market Dynamics**: - The success of "Delta Action" is attributed to favorable market timing, strong IP recognition, and improved product quality [1][5] - The game has attracted a broader user base without negatively impacting existing battle royale games [1][5] - Daily active users (DAU) for both PC and mobile versions have surpassed 20 million, indicating long-term operational potential [1][6] - **AI Technology Expectations**: - There is growing anticipation for AI technologies to enhance the commercialization of super apps, with companies like Duolingo and Spotify leading the charge [7] - Domestic platforms such as Douyin and Taobao are testing AI applications, suggesting a potential reevaluation of Tencent's revenue expectations [1][7] - **Investment Outlook**: - Tencent is currently viewed as a favorable investment opportunity, with a medium to low valuation and unadjusted earnings per share (EPS) projections for the next two years [2][8] - The expected growth rate for Tencent is projected to accelerate to around 18%, with potential valuation increases to 14-20 times earnings [2][8][9] Additional Important Insights - **Impact on Existing Products**: - The success of "Delta Action" has positively influenced market perceptions of Tencent's gaming business, correcting previous revenue decline expectations [4][5] - The game is expected to support sustained growth in the coming quarters, enhancing overall profit growth from approximately 10% to 18-20% [4][5] - **Long-term Viability**: - "Delta Action" is likely to become a long-term product, with ongoing updates and monetization strategies expected to further increase its user base and revenue [6] - **Market Trends**: - The document highlights the importance of monitoring AI developments and their implications for Tencent and the broader market, indicating a critical juncture for investment strategies [7]

Core Viewpoint - The approval of domestic and imported games in China has reached a record high in June 2025, indicating a recovery in the gaming industry with a total of 158 new games approved, surpassing previous months' records [3][5]. Group 1: Game Approval Statistics - In June 2025, a total of 158 games received approval, including 147 domestic and 11 imported games [1][3]. - For the first half of 2025, 812 games were approved, the highest in five years, with 757 domestic and 55 imported games [5]. - The average monthly approval rate for games in the first half of 2025 was 135, an increase from 115 in the same period last year [5]. Group 2: Major Game Releases and Issues - Tencent received 7 game approvals in the first half of 2025, including 4 imported and 3 domestic games [5][8]. - Notable games include "Honor of Kings World," which has high expectations with over 860,000 reservations and a score of 8.1 on Taptap [6]. - "Star Resonance," another Tencent game, faced significant issues at launch, including server instability and negative reviews, leading to a score drop to 4.0 on Taptap [6]. Group 3: Competitor Activities - NetEase secured 6 game approvals, including 3 imported and 3 domestic titles, with "The Last Home of Ice and Fire" receiving mixed reviews [10][12]. - Kyeing Network emerged as a significant player, holding over 10 game approvals and signing licensing agreements for popular IPs [12][14]. - Other companies like Perfect World and 37 Interactive Entertainment are also in the process of developing multiple games, with "Eternal Ring" generating high anticipation [15]. Group 4: Market Performance - The gaming industry in China is showing signs of recovery, with sales revenue exceeding 1.4 trillion yuan in the first five months of 2025, a year-on-year increase of 16.99% [17]. - Stock prices of gaming companies have generally risen, with 21 out of 26 companies seeing increases, and some experiencing significant gains of over 80% [17][18].