Summary of Conference Call Records Industry Overview: Gaming Industry Key Companies and Highlights - **Century Huatong**: Achieved notable rankings in the global mobile game export list for January, with "Whiteout Survival" at second, "Kingshot" at third, "TTM" at tenth, and "Truck Star" at twenty-ninth. The company has a high overseas game revenue share, with new games "TTM" and "Truck Star" showing significant growth in December and January [1][2] - **Giant Network**: The game "Supernatural Action Group" is expected to innovate during the Spring Festival, with a daily active user (DAU) surpassing 100 million by January 31. The new game "Famous Generals Kill" was launched on December 19 [2] - **37 Interactive Entertainment**: The mini-program game "Survival for 33 Days" has consistently ranked in the top five, with the RO in Hong Kong and Macau launched on January 15. The company has a rich pipeline of new products [2] - **Kongzhong Network**: The "Legend Box" is expected to create platform growth, and the AI companion application "EVE" is scheduled for launch on March 14 [2] - **G-bits**: Launched a new Three Kingdoms-themed SLG game "Nine Muwu" on December 18 [2] - **Perfect World**: The key game "Yihuan" has completed its third test with high ratings on Bilibili and Taptap [2] - **Xindong Company**: Launched "Xindong Town" overseas on January 8 and "Diver Dave" on February 6 [2] Market Opportunities - **Overseas Expansion and Female Market Growth**: The Chinese market is projected to generate sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08%, with a user base of 679 million, up 0.72% year-on-year [2] - **Global Market Trends**: The mobile gaming market is shifting from user growth to consumption power enhancement, with projected revenues of $81.7 billion in 2024, reaching a three-year high. Chinese self-developed games are expected to generate $9.5 billion in overseas revenue in the first half of 2025, an 11% year-on-year increase [3] - **Female-oriented Games**: The market size for female-oriented games is expected to reach 8 billion yuan in 2024, with a growth rate of 124.1%, significantly outpacing the overall market [3] Policy and Technological Impact - **Regulatory Environment**: By 2025, the issuance of domestic game licenses is expected to exceed 140 per month, with a shift towards industry support and encouragement for game exports and gaming as a new consumption driver [3] - **AI and Technology Integration**: The application of AI in gaming has progressed significantly since 2023, enhancing product development and advertising efficiency. Emotional companion games are highlighted as a promising direction for AI gaming, with a focus on "EVE" from Kongzhong Network [3][4] - **Investment in Emerging Technologies**: Companies like 37 Interactive Entertainment and Century Huatong are investing in brain-machine interface technologies, while Giant Network collaborates with Volcano Engine on AI NPCs [4]

Core Viewpoint - The competition for game traffic during the 2026 Spring Festival is intensifying, with 23 new games set to launch between February 2 and 16, marking a shift from "stock game competition" to "ecological reconstruction" in the gaming industry [1][4]. Group 1: New Game Launches - A total of 23 new games will be released, including titles from various genres such as RPG, card strategy, open-world, and simulation [4]. - Notable new games include "Little Nightmares" by Heartfire Games, "Pam's Battle Diary" by Lilith Games, and "Survival 33 Days" by 37 Interactive Entertainment [4]. - Most of the new games are from small to medium-sized developers, while major companies like Tencent and NetEase have games in testing phases [4]. Group 2: Enhanced User Benefits - Major gaming companies are upgrading holiday-specific gameplay and benefits to extend user engagement [5]. - Tencent's "League of Legends Mobile" has launched a New Year celebration with significant discounts and exclusive skins, while "Peace Elite" has introduced new version experiences and themed rewards [5]. - NetEase's "Nirvana in Fire" has been offering free monthly cards and various in-game rewards since late January [5]. Group 3: Shift in User Demand - User demand is shifting towards "immersive experiences," prompting companies to provide richer content and benefits to meet diverse needs [6]. - The market competition is evolving from a focus on single product dimensions to a comprehensive ecological competition [6]. Group 4: Cross-Industry Collaborations - Cross-industry collaborations are becoming a norm, with games increasingly integrating into offline life [7]. - Tencent's "Delta Action" is partnering with Haidilao to launch themed packages and promotions during the Spring Festival [7]. - NetEase's "Egg Party" has collaborated with RT-Mart to create interactive treasure hunt activities and custom cakes, appealing to younger consumers [8]. Group 5: Consumer Engagement Strategies - The integration of game IP into physical consumption is creating a closed loop of "content + scene + consumption" [8]. - The aim of cross-industry collaborations is to attract potential user groups and stimulate consumption through both online and offline channels [8].

Core Insights - The report highlights the evolving landscape of mobile game app advertising, indicating a shift from quantity to quality in user acquisition strategies [2][4]. Group 1: Mobile App Advertising Overview - The total number of advertising materials for mobile apps has surpassed 51.62 million, marking a new advertising landscape, although the growth rate is rapidly declining [2]. - The number of games being advertised has increased by 17% year-on-year, driven by a significant rise in game approvals, with over 23,000 games being advertised in 2025 [3]. - The number of newly advertised games has decreased to 9,212, reflecting a strategic shift from broad, low-quality advertising to more focused, quality-driven approaches [3]. Group 2: Advertising Trends and Strategies - The mobile app advertising landscape is transitioning to a "quality war," emphasizing efficiency, compliance, and innovation in advertising strategies [2]. - The number of advertising entities has decreased by 4.43%, attributed to stricter privacy policies and increased compliance barriers, leading to a consolidation of the market [5]. - The top three advertising products have adopted a dual-channel strategy, integrating mobile apps and mini-games for user acquisition, reflecting a strategic upgrade in advertising approaches [13]. Group 3: Advertising Categories and Gameplay Trends - Modern, war, and Three Kingdoms themes have seen over 20% growth, while traditional themes like fantasy and anime have declined due to market saturation and lack of innovation [8]. - Casual gaming products have surged by 37%, indicating a strong focus on user engagement in the mobile app sector, while MMORPG and card games have seen a decline of over 10% [9]. - The top advertising product, "Shoot Zombies," has maintained its position for two consecutive years, although its advertising volume has noticeably decreased [10]. Group 4: User Acquisition and AI Integration - The focus on acquiring high-value users has intensified, with a significant increase in the use of AI-generated advertising materials, which accounted for over 80% of certain campaigns by Q4 2025 [14]. - The advertising strategy for new games, such as "Survive 33 Days," emphasizes rapid market entry and user activation, achieving a click-through rate of approximately 10.1% and an activation rate of about 2.7% [15].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][29]. Core Insights - The report highlights the significant growth in AI applications, with OpenAI's annual recurring revenue (ARR) expected to exceed $20 billion by 2025, driven by advancements in computing power and product commercialization [3][26]. - The gaming sector shows strong performance, with top mobile games achieving high download numbers and revenue rankings, indicating robust consumer engagement [2][17]. - The film industry is experiencing a resurgence, with a total box office of 304 million yuan in the last week, and several films scheduled for release during the upcoming Spring Festival [22][24]. Market Performance - From January 19 to January 25, 2026, the media industry (Shenwan) increased by 1.98%, outperforming the Shanghai Composite Index, which rose by 0.84% [12]. - Within the media sector, advertising and marketing led the gains with a 6.05% increase, while digital media saw a decline of 3.96% [12][16]. Industry Key Data AI Applications - For the week of January 12 to January 18, 2026, the estimated iOS downloads for major AI applications were as follows: Deepseek at 238,700, Doubao at 2,100,900, Tencent Yuanbao at 807,000, and Qianwen Qimai at 1,233,700, with respective week-over-week changes of -14.52%, +0.87%, +2.27%, and +15.66% [2][17]. - The weekly token usage on the OpenRouter platform was 7.50 trillion, showing a slight decrease of 1.96% [2][17]. Gaming Data - The top five mobile games on iOS as of January 24, 2026, were "Honor of Kings," "Peacekeeper Elite," "Crossfire: Gunfight King," "Endless Winter," and "Arknights: End of the World," with "Arknights" achieving over 30 million downloads globally [2][19]. - Upcoming game releases include "Survival 33 Days" by 37 Interactive Entertainment, scheduled for February 15, and "EVE," an AI companion product by a company invested in by Kying Network, expected to launch on March 14 [21][26]. Film Data - The total box office for domestic films reached 304 million yuan, with "Return to Silent Hill" leading the weekly box office at 66.06 million yuan, accounting for 21.7% of the total [22][23]. - Four films have been scheduled for the Spring Festival, including "Fast Life 3" and "Silent Awakening" [24]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with particular attention to sub-sectors like gaming, IP, short dramas, marketing, and publishing. Specific companies highlighted for investment include Giant Network, Kying Network, Perfect World, 37 Interactive Entertainment, Century Huatong, and others [3][27].

Investment Rating - The industry rating is "Positive" (maintained) [5] Core Insights - The AI application market has stabilized after a rapid adjustment period, with significant activities from major companies like Tencent and ByteDance, indicating a focus on AI applications and gaming as robust investment opportunities [1][2] - The gaming sector is highlighted for its strong fundamentals, with companies like 37 Interactive Entertainment and Perfect World focusing on mini-games and overseas markets to drive growth [3] - The report emphasizes the importance of companies with Agent ecosystem layouts and the efficiency gains from accelerated AI application implementations [2] Summary by Sections AI Application Market - The AI application market has shown signs of stabilization after a rapid adjustment phase, with major companies continuing to invest heavily [2] - Tencent announced a 1 billion cash red envelope activity for the Spring Festival, while ByteDance launched the Skills feature to enhance AI application usability [2] Gaming Sector - Companies like 37 Interactive Entertainment are focusing on mini-games, SLG, and overseas casual gaming markets, aiming to return to the top three in China's gaming exports [3] - Investment opportunities are noted in companies such as Perfect World, Century Huatong, and Giant Network [3] Key Company Updates - The report suggests close monitoring of companies like Ali's Qianwen App, ByteDance's new features, and DeepSeek's model iterations for potential investment opportunities [2]

Group 1: Market Trends and Opportunities - The domestic mini-game market is still in a phase of rapid growth, showcasing significant potential [3] - The strategic value and ceiling of the SLG (Simulation Game) sector continue to break through, with a notable expansion in user base and market value [3] - The long-cycle value of casual games is becoming increasingly evident, driven by fragmented user demands [3] Group 2: Product Development and Strategy - The company has established a leading position in the mini-game market, with multiple mini-games under development, including IP products like "Dou Po Cang Qiong" [3] - The company’s overseas business has maintained stable revenue, with SLG being a core strategic focus, supported by a "lightweight" and "large theme" approach [3] - The company has over 10 self-developed products in its pipeline, focusing on mini-games and SLG development [3] Group 3: AI Integration and Efficiency - The company has achieved over 90% penetration of AI across its operations, significantly enhancing efficiency [4] - AI-driven automatic ad placements exceed 70%, with AI outperforming human operators in various aspects [4] - The company is investing heavily in AI technologies to improve existing business efficiency and secure future strategic advantages [5] Group 4: Talent Development and Organizational Structure - The company is moving towards a younger talent pool, with 80% of its core production team being post-90s generation [4] - The establishment of R&D centers in key talent hubs like Beijing and Shanghai aims to attract top talent and break geographical limitations [4] - The company emphasizes long-term thinking in its product strategies, focusing on longer product lifecycles across various game genres [4] Group 5: Future Goals and Market Positioning - The company aims to return to the top three in the overseas market for Chinese game developers within three years [5] - In the mini-game sector, the goal is to maintain the leading market position while developing headliner products in SLG and casual game categories [5] - The company seeks to achieve industry-leading levels in AI tool capabilities, focusing on unique and refined offerings [5]

Core Viewpoint - The gaming sector is experiencing a V-shaped rebound, with the gaming ETF (159869) rising nearly 1%, driven by strong performances from stocks like Youzu Interactive, Fuchun Co., and Borui Media [1] Group 1: ETF Performance - As of January 22, the gaming ETF (159869) has reached a scale of 14.173 billion, indicating good liquidity [1] - The ETF tracks the CSI Animation and Gaming Index, which is expected to benefit from multiple catalysts including policy support, product cycles, and AI empowerment [1] Group 2: Upcoming Game Releases - A series of blockbuster games are set to launch between 2025 and 2026, with Giant Network's "Supernatural Action Team" expected to achieve record highs during the Spring Festival [1] - New games such as "Mingjiang Kill" launched on December 19, and 37 Interactive's "Survival for 33 Days" has topped the sales charts [1] - Key titles from companies like Happy Network and G-bits are also anticipated to contribute significantly to market growth [1] Group 3: Market Trends - The use of high-end UE engines is expected to sustain high growth in cross-platform projects, while the heavy-duty nature of leading games enhances user experience on PC [1] - The gaming sector is undergoing transformations in AI, content, and commercialization models, which are expected to catalyze further growth [1]

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report highlights the rapid commercialization of AI applications, with significant developments in AI shopping functionalities and the integration of AI into various platforms [3][29] - The gaming sector is experiencing a surge in user engagement and revenue, particularly during the holiday season, with several new game launches expected to perform well [4][32] Industry Overview - The gaming industry saw "逆战：未来" topping the iOS free game chart and "王者荣耀" leading the iOS revenue chart as of January 17, 2026 [10][14] - The report notes that the user base for mini-games has surpassed 100 million, with a significant increase in both daily active users (DAU) and monthly active users (MAU) [32] - The report indicates that the overall investment in mini-games has reached 1.44 billion CNY per day, with a notable increase in the number of games launched [32] AI Application Developments - The "千问" app has achieved over 100 million monthly active users within two months of launch, integrating with Alibaba's ecosystem to enhance user experience [29] - Google has partnered with Walmart to introduce AI shopping features, allowing consumers to search and purchase products directly through AI interfaces [29] Gaming Sector Performance - The report emphasizes the strong performance of new games during the holiday season, with several titles expected to exceed revenue expectations [4] - Companies like 心动公司 and 三七互娱 are highlighted for their successful game launches and anticipated performance during peak seasons [4][32]

Core Viewpoint - The AI sector in Hong Kong is experiencing a listing boom, with companies like Zhipu AI and MiniMax entering the market, highlighting the growing integration of AI in the gaming industry, which presents new development opportunities [2][3]. Group 1: Company Developments - 37 Interactive Entertainment has strategically invested in Zhipu AI, the "global model first stock," through its subsidiary, enhancing its position in the AI landscape [3]. - The company has adopted a "self-research + investment + cooperation" strategy for AI, developing its own vertical model "Xiao Qi" and creating over 40 AI capabilities [4]. - 37 Interactive Entertainment's cash flow from operating activities reached 2.967 billion yuan in the first three quarters of 2025, a year-on-year increase of 30.88%, ensuring sufficient funding for business expansion and R&D [6]. Group 2: Market Trends - The domestic gaming market is projected to reach 350.789 billion yuan in 2025, with AI becoming a new engine for high-quality development in the industry [6]. - The mini-game market in China is expected to generate 53.535 billion yuan in 2025, marking a significant growth of 34.39% year-on-year, contributing to 15% of the overall gaming market revenue [7]. - 37 Interactive Entertainment's latest mini-game "Survival for 33 Days" has rapidly gained popularity, topping multiple gaming charts shortly after its release [7]. Group 3: Investment Landscape - The AI investment landscape is expanding, with 37 Interactive Entertainment investing in various AI-related companies across the industry chain, including AI model firms and AI computing power companies [3]. - Other gaming companies are also embracing AI, as evidenced by the successful IPOs of companies like Wallen Technology and MiniMax, which have attracted significant investment [5].

Core Insights - Sanqi Interactive Entertainment has emerged as a significant player in the mini-game market with its RPG "Survival for 33 Days," which has topped the sales charts on WeChat and Douyin, marking it as a breakout success for 2025 [1][3] - The game has disrupted the long-standing dominance of SLG and tower defense genres in the sales rankings, attracting attention from the capital market and leading to a surge in the company's stock price [3][4] Market Performance - As of January 5, 2026, Sanqi Interactive's stock reached a peak of CNY 25.96, with a trading volume of 453,000 hands and a market capitalization of CNY 574.3 billion [4] - The company has consistently produced successful titles across various genres, including idle games, SLG, and simulation management, with notable past successes like "Seeking the Dao" and "Heroes Have No Flash" [5][27] Game Analysis - "Survival for 33 Days" combines narrative, resource management, and combat, providing a compelling gameplay experience that resonates with players [8][9] - The game features a unique post-apocalyptic theme, simplifying complex mechanics to enhance player engagement and reduce barriers to entry [9][15] - The design prioritizes convenience and fast-paced gameplay, incorporating features like a clear mini-map and instant transport options, catering to the preferences of casual gamers [11][13] Product Strategy - Sanqi Interactive's approach involves micro-innovations on existing successful game models rather than creating entirely new gameplay concepts, allowing them to attract diverse user demographics [29][31] - The company employs a dual strategy of integrating both native mini-games and transitioning existing apps into mini-game formats, effectively maximizing user reach and revenue streams [33][35] Industry Position - Sanqi Interactive leads the mini-game sector, with 14 titles listed in the top 100 mini-game companies in China, showcasing its strong market presence and product output capabilities [27][28] - The company's ability to replicate successful game models efficiently positions it as a key player in the evolving gaming landscape, emphasizing the importance of systematic production over mere luck in creating hit games [35]