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财报点名表扬,腾讯游戏正在摈弃“公式化”
新财富· 2025-06-30 08:03
Core Viewpoint - Tencent's shooting game "Delta Action," launched in 2025, has rapidly gained popularity, contributing significantly to the growth of domestic game revenue by 24% alongside other major titles like "Honor of Kings" and "Peacekeeper Elite" [4][10]. Group 1: Game Performance and Market Position - "Delta Action" has surpassed long-standing games like "CrossFire" and "Dungeon & Fighter" in popularity, closely competing with "League of Legends" and "Valorant" [5][9]. - The game achieved the highest average daily active user scale among new games in the domestic gaming industry over the past three years [9]. Group 2: Tencent's Strategic Shift - Tencent's success with "Delta Action" reflects a long-term commitment to the shooting game (STG) genre, marking a strategic shift in its gaming approach [10][12]. - The development of "Delta Action" is seen as a culmination of Tencent's efforts in the STG category, which began with the success of "CrossFire" and continued through various self-developed titles [12][14]. Group 3: Innovation in Game Design - "Delta Action" distinguishes itself by simplifying complex mechanics found in other games, making it more accessible for mobile users while maintaining engaging gameplay [39][47]. - The game is notable for being Tencent's first project developed simultaneously for both PC and mobile platforms, showcasing innovation in gameplay design [39][47]. Group 4: Market Trends and Future Implications - The success of "Delta Action" has prompted other companies like NetEase and miHoYo to explore similar "search and escape" gameplay models, indicating a potential new trend in the gaming industry [43][44]. - Tencent's strategic pivot away from merely replicating successful game models to creating unique gameplay experiences is seen as a necessary evolution in response to changing market dynamics [42][46].