来源：幸福福田 LABUBU二手交易价格 开始回调 甚至低于原价 今天（1月5日） 据"智通财经"报道 部分LABUBU 3.0 "前方高能系列" 整端6盒的转手价为400元 LABUBU天猫旗舰店的 同款6盒不重复的价格为1168元 整端塑封未拆的价格为1198元 左图来源二手交易平台，右图来自天猫。 潮流网购社区得物APP显示，"星星人美味时刻"盲盒的价格也出现下滑。1月5日，其成交均价为143.07 元，峰期其成交均价为359元。 物APP 来源：得 远低于官方价 同日 此前的囤货现场 随着官方不定期增加供应，市场预期发生转变，投机情绪开始退潮，这也是泡泡玛特产品二手价格回落 的重要原因。有媒体报道称，一些经营二手商品的商家表示"暂缓收购LABUBU系列"。投机性资金离场 后，价格支撑减弱，导致部分囤货的"黄牛"出现亏损。 LABUBU降温的同时，泡泡玛特股价也呈现整体走低态势。与其2025年8月底339港元/股的股价相比， 截至目前泡泡玛特股价已经跌超30%。 有分析认为，这是泡泡玛特主动让LABUBU的价值回归本身，短期股价和二手价波动只是虚拟估值， 其长远是为了成为真正的全球IP公司。 信息来源 ...

以下文章来源于创业板观察 ，作者林嘉豪、沈娇娇 创业板观察 . 创业板观察致力于发布深交所创业板的市场发展、政策变化、监管导向、上市企业动态等的及时信息，提供有价值的市场资讯。 近日，"泡泡玛特开始五折甩卖了"登上热搜。受产能增长并大规模补货影响， 泡泡玛特（09992.HK）多款热门产品二手市场价格快速下 降，部分二手产品价格已跌破官方发售价。 以热度较高的前方高能系列搪胶毛绒挂件（简称"前方高能"）为例，得物APP数据显示，6月14日，前方高能系列单个盲盒成交均价达到峰 值639.3元，溢价5.5倍；同日，隐藏款"本我"成交均价亦达到峰值4522.5元，溢价44.7倍。618大促期间多轮预售之后，二手前方高能价 格"跳水"，伴随之后的多次补货，价格不断下跌。 截至12月31日，其单个盲盒成交均价为116.1元，隐藏款"本我"成交均价为569.9元， 分别较峰值下跌81.8%和87.4%。 图片来源：得物APP截图 其他二手交易平台同样如此。千岛APP显示，前方高能大部分款式二手价格已经跌破官方发售价99元。闲鱼APP上，前方高能端盒成交均价 为459.9元，仅为官方发售价格的77.4%。 图片来源：闲鱼A ...

2025.12. 30 以今年最火热的Labubu3.0前方高能系列为例，在4月产品发售之初，由于产品供不应求，甚至出现 了玩家凌晨蹲守、以及市场层层加价的现象，特别是隐藏款更是一娃难求。但随着大规模补货，该系 列价格急速回落。 得物App数据显示，隐藏款"本我"在发售后市场成交价持续走高。早在6月14日，价格达到峰值，从 99元上涨至4522元，溢价近44.7倍。随着6月18日全网大规模补货，隐藏款在6月18日价格下跌至 2433元，短短4天下跌了46%。随着9月22日、9月29日、10月31日、11月11日等多轮大规模补 货，隐藏款"本我"12月30日的最低成交价为540元，较峰值市场价下跌了88%。 得物APP数据显示，Labubu前方高能盲盒的近30日平均成交均价为117.17元，该款产品价格曾在 12月16日时达130.76元，目前价格处于回落之中。 而在闲鱼App和千岛App上，Labubu系列产品也呈现出类似的趋势。 甚至有"黄牛"在社交平台发帖称，暂缓收购Labubu系列。在某二手平台上，部分款的价格已低于发 售价。还有部分消费者在社交平台评论称，如果所有款式都低于原价，那就直接买自己喜欢的。 ...

Core Viewpoint - The recent launch of the "mini LABUBU" by Pop Mart has generated significant attention but has not positively impacted the secondary market, leading to a sharp decline in prices for LABUBU series products [1][3]. Group 1: Product Performance and Market Reaction - The average transaction price of the third generation LABUBU products has dropped by 80% from its peak over the last 90 days, with the new "mini LABUBU" experiencing a 30% price decline for its best-selling L model [3]. - Pop Mart's stock price fell over 19.5% within two weeks, from HKD 339.8 to HKD 273.4, reflecting market concerns [3]. - The company's supply chain revolution has resulted in a tenfold increase in plush toy production capacity, reaching 30 million units per month by August 2025 [3][4]. Group 2: Business Model Shift - Pop Mart has shifted its business model from maintaining product scarcity to ensuring consumer rights, explicitly stating a focus on selling "good products" rather than "investment products" [4]. - The large-scale replenishment strategy has disrupted the speculative behavior of resellers, leading to panic selling in the secondary market [4]. Group 3: Financial Performance - For the first half of 2025, Pop Mart reported revenues of RMB 13.75 billion from self-owned products, accounting for 99.1% of total revenue, with significant contributions from various IPs [5]. - The financial data indicates a heavy reliance on specific IPs, with the THE MONSTERS series contributing RMB 4.81 billion, nearly one-third of total revenue [6]. Group 4: Market Challenges - The expansion of the supply chain has led to a decline in prices for other IP products, with significant drops observed in various series, such as a 35% decrease for the "Good Dream Meteorological Bureau" series [5]. - The price restructuring, while temporarily suppressing stock prices, has created a more favorable purchasing environment for genuine consumers [5].

Core Viewpoint - The secondary market prices for the mini LABUBU have declined, impacting market sentiment towards Pop Mart, despite the company's efforts to increase production and combat scalping [1][2]. Group 1: Market Performance - The mini LABUBU series sold out quickly upon release, leading to a significant spike in secondary market prices, which later fell sharply within a week [1][2]. - The prices of first, second, and third generation LABUBU products in the secondary market have also decreased, with the third generation even experiencing slight depreciation [2][3]. - Following the decline in secondary market prices, Pop Mart's stock price also saw a minor correction, although it remained above levels prior to the release of the half-year performance report [2]. Group 2: Production and Supply Chain - Pop Mart is actively increasing production capacity to meet genuine market demand, with plush toy production capacity reportedly increased to over ten times that of the same period last year, reaching approximately 30 million units in August [2]. - The expansion of production capacity is expected to positively impact the availability of LABUBU and other IP products for consumers, which could benefit the company's long-term performance [3]. Group 3: Long-term Value Considerations - The decline in secondary market prices is viewed as a sign of increased production capacity and a move towards making products more accessible to consumers, which is essential for the sustainable development of the company [3]. - Investors emphasize that the long-term value of the company should not be judged solely based on the fluctuations in secondary market prices of a single IP, as controlling secondary market premiums is crucial for maintaining consumer access and reducing speculation [3].

Core Insights - The LABUBU secondary market is experiencing a significant downturn, with prices dropping sharply from initial highs shortly after new product releases [1][2][9] - The stock price of Pop Mart has declined over 15% since reaching a historical high of 339.8 HKD on August 26, reflecting the negative sentiment in the market [1][9] Group 1: Market Dynamics - The release of the MINI version LABUBU blind box on August 28 saw initial resale prices soar to over 1800 RMB, but prices quickly fell as supply outpaced demand [2][11] - Consumers are experiencing shorter "window periods" for selling new products, with the resale value dropping significantly within days of release [2][11] - The rapid introduction of new products has disrupted the supply-demand balance, leading to consumer fatigue and a decrease in speculative buying behavior [11][12] Group 2: Seller Experiences - Sellers like Liu Hui have reported significant losses, with some LABUBU items selling for over 30% below their purchase price, leading to total losses exceeding 10,000 RMB [3][5] - The influx of counterfeit products has further complicated the market, causing hesitation among buyers and impacting sales for legitimate sellers [7][12] - Yellow market participants are adjusting their strategies, focusing on high-demand items while avoiding overstocking less popular products [7][12] Group 3: Company Performance - Pop Mart's market capitalization has decreased by approximately 295.45 billion HKD as of September 8, indicating a substantial loss in investor confidence [9][12] - The company's strategy of releasing multiple new products in a short timeframe has been criticized for contributing to market instability and consumer dissatisfaction [11][12] - There are ongoing consumer concerns regarding the company's supply management practices, with accusations of maintaining artificial scarcity while simultaneously attempting to curb scalping [12]

Core Viewpoint - The trading prices of Labubu in the second-hand market are experiencing significant fluctuations, with a general downward trend observed in recent transactions [1][2]. Group 1: Market Trends - The average transaction price for the Labubu products is declining, with more sellers expecting further price drops [2]. - The "Front High Energy Series" of Labubu, which includes a hidden version and six regular versions priced at 99 yuan each, has seen its regular versions trading between 90-130 yuan, with some even falling below the original price [4]. - The hidden version "Ben Wo" was once a star product, reaching a peak price of nearly 5000 yuan, representing a premium of nearly 50 times its original price [6]. Group 2: Recent Price Changes - As of September 10, 2025, the second-hand market price for the hidden version "Ben Wo" has dropped to the range of 700-800 yuan, showing a clear downward trend over the past 30 days [7]. - The "Mini Labubu" series, launched on August 28, 2025, has also seen a decline in second-hand market interest, with prices now ranging from 80-650 yuan [14]. Group 3: Impact of Official Actions - The decline in the second-hand market is partly attributed to a sudden restock by Pop Mart on June 18, which included a global pre-sale of the Labubu 3.0 series, with expected sales of 400-500 million yuan [18]. - Following this restock, the prices in the second-hand market plummeted, with some resellers reporting a drop in recovery prices from 1500-2800 yuan to 650-800 yuan for a full set of blind boxes [18]. - Some resellers have paused purchases, indicating a significant market downturn and a wait for a potential recovery [19]. Group 4: Company Performance - Despite the fluctuations in the second-hand market, Pop Mart's stock price has been on the rise this year, with a market capitalization around 370 billion HKD, although it has seen a decline from 300 HKD to 270 HKD recently [19].

Core Viewpoint - The stock price of Pop Mart (09992.HK) has been declining, with a drop of over 7% recently, reflecting market concerns about its sustainability and valuation risks despite strong financial performance [1][2]. Group 1: Stock Performance - On September 8, Pop Mart's stock price fell by 6.78%, closing at 288.6 HKD per share [1]. - The short-selling data for Pop Mart has significantly increased, with short positions rising from 285,800 shares on August 29 to 6,266,200 shares by the previous Friday [2]. Group 2: Product Performance - The resale prices of the mini LABUBU figures have decreased significantly, with second-hand prices dropping to between 1,400 and 1,850 RMB, and some less popular styles falling to as low as 81 RMB [1][2]. - The mini LABUBU series was launched on August 28, with an original price of 79 RMB per blind box, but the average resale price has decreased by 60% from its initial peak [1][2]. Group 3: Financial Performance - For the first half of 2025, Pop Mart reported a revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% [2]. - Despite the strong financial results, some institutions express concerns about the long-term sustainability and short-term valuation risks of Pop Mart [2][3]. Group 4: Market Sentiment - The stock has seen a significant price increase of 588% over the past 12 months, leading to profit-taking pressures in the short term [3]. - Analysts from Goldman Sachs noted that while the net profit growth exceeded expectations, it only "roughly met" the elevated expectations from buyers [3].

Core Viewpoint - The company, Pop Mart, is experiencing significant revenue and profit growth driven by the popularity of its Labubu series, although the secondary market prices for these products have started to decline due to increased supply [1][2]. Group 1: Financial Performance - For the first half of 2024, Pop Mart reported a revenue of 4.56 billion yuan, with a projected revenue exceeding 13.5 billion yuan for the first half of 2025, indicating a growth of over 200% [1]. - The net profit for the first half of 2024 was 920 million yuan, with expectations for the first half of 2025 to exceed 4.1 billion yuan, reflecting a growth of over 350% [1]. Group 2: Market Dynamics - The Labubu series has seen a staggering revenue increase of 726.6% in 2024, leading to heightened consumer demand and even conflicts in stores [2]. - Following the restocking of Labubu products, the secondary market prices have dropped significantly, with the price of a complete set of Labubu 3.0 boxes falling from 1,100-1,500 yuan to 600-900 yuan [2][3]. - The willingness of players to sell their products has increased, further driving down secondary market prices, as many consumers are now able to purchase at lower prices [3].

Core Insights - The recent restock of Labubu 3.0 series products by Pop Mart has led to a decrease in prices in the secondary market, indicating a shift in supply and demand dynamics [2] - Pop Mart's stock price has experienced significant fluctuations, with a 100% increase from March to mid-June, followed by a drop of over 5% on June 19 [4] Group 1: Product Restock and Market Response - Pop Mart has optimized its sales process by launching online pre-sales for the Labubu series to enhance consumer experience and mitigate the impact of scalpers [1] - The Labubu 3.0 series has seen a high demand, with a pre-sale period extending until September 22, leading to system overloads during the purchasing process [1] - Following the restock, the price of Labubu 3.0 in the secondary market has dropped significantly, with prices ranging from 600 to 900 yuan, down from 1100 to 1500 yuan prior to the restock [2] Group 2: Stock Performance - Pop Mart's stock price has shown a remarkable increase of over 11 times since the beginning of 2024, but has recently faced a decline after a period of rapid growth [4] - The stock price had been on an upward trend, with a 100% increase noted from March to mid-June, but a notable drop occurred on June 19 [4]