转自：扬子晚报 "我们习惯了一生都在等，等高考完，等上了大学……等到什么时候，才能松一口气？"近日，在上海地 铁徐家汇站投放的一则厨电广告引发网友热议。广告文案提到"等找到工作""等生了孩子""等还完房 贷"等，实际是为了推广某品牌的厨电套餐，被部分网友质疑是捆绑消费的"焦虑贩卖机"。 1月10日，智通财经记者从广告发布方获悉，关注到网络上相关讨论后，已于1月9日晚将该广告撤下。 热议的"松口气套餐"厨电广告。 图片来自网络 引发网友 广告画面被网友上传至社交平台后,迅速引发 热议。有网友认为"贩卖焦虑",也有网友觉得 是一种警醒,"想做什么,现在就是最好的时 间"。 头会 @扬子晚报 广告文案 罗列了多个常见的 "等待 "节点 图片来自网络 通财经 在网友发布的帖子内,记者看到该厨电广告发 布在地铁换乘通道的显眼位置,白底黑字格外 吸睛,文案未尾以一句"年底了,松口气"转 折,引出"松口气套餐¥16800全新厨房带回家" 的产品信息。 来源：智 ...

广告文案 罗列了多个常见的"等待"节点 图片来自网络 1月10日，智通财经记者从广告发布方德高广告（上海）有限公司上海分公司获悉，网络上引起热议的 广告位于徐家汇地铁站9号线换乘通道内，于1月8日上架。1月9日，公司注意到了部分乘客的反馈，同 时也关注到网络上相关讨论，经与广告主沟通，当晚对该广告进行了暂时撤下处理。 "我们习惯了一生都在等，等高考完，等上了大学……等到什么时候，才能松一口气？"近日，在上海地 铁徐家汇站投放的一则厨电广告引发网友热议。广告文案提到"等找到工作""等生了孩子""等还完房 贷"等，实际是为了推广某品牌的厨电套餐，被部分网友质疑是捆绑消费的"焦虑贩卖机"。 1月10日，智通财经记者从广告发布方获悉，关注到网络上相关讨论后，已于1月9日晚将该广告撤下。 热议的"松口气套餐"厨电广告。 图片来自网络 在网友发布的帖子内，记者看到该厨电广告发布在地铁换乘通道的显眼位置，白底黑字格外吸睛，文案 末尾以一句"年底了，松口气"转折，引出"松口气套餐¥16800全新厨房带回家"的产品信息。 引发网友 广告画面被网友上传至社交平台后，迅速引发热议。有网友认为"贩卖焦虑"，也有网友觉得是一种警 醒， ...

Core Insights - The article discusses the high-priced children's shoes from the brand 泰兰尼斯, which are marketed using technology narratives and anxiety marketing to appeal to a new generation of parents [1] - 泰兰尼斯 has sold over 6 million pairs of children's shoes in 2024, achieving an annual revenue exceeding 3 billion yuan, with a year-on-year growth of over 50% [1] Pricing Strategy - 泰兰尼斯's main product line, the "稳稳鞋" series, is priced between 500-1500 yuan, with popular models concentrated in the 600-800 yuan range, while the newly launched "稳跑鞋" is priced at 1499 yuan, double that of similar Nike children's shoes [2] - The pricing strategy is notably higher than mainstream brands like 基诺浦 and 江博士, which typically range from 150-300 yuan [2] - Founder 丁飞 revealed that over 80% of transactions occur within the 300-600 yuan range, still significantly above the market average [2] Marketing Strategy - 泰兰尼斯 has invested heavily in marketing since 2022, partnering with 分众传媒 for extensive advertising across over 100 cities, resulting in over 9.33 billion exposures through elevator media [3][4] - The brand's marketing strategy has effectively increased brand recognition, even among those without children [4] Technology Narrative - To justify its high prices, 泰兰尼斯 has developed a comprehensive technology narrative, featuring imported materials and specialized designs for its shoes [5] - The "稳稳鞋" incorporates an Italian Vibram anti-slip sole and a multi-density support sole tailored for toddlers, while the "稳跑鞋" includes advanced protective technologies [5] Quality Concerns - The application of carbon plate technology in children's shoes has raised concerns among medical experts regarding potential impacts on children's foot development [6] - Consumer feedback on social media indicates dissatisfaction with the anti-slip performance of 泰兰尼斯 shoes, leading to over 500 complaints regarding product quality and after-sales service [7] Business Model - 泰兰尼斯 employs a "six-stage system" to categorize children aged 0-16, offering products tailored to each developmental stage, achieving a high repurchase rate of 80-90% [8] - The company maintains a consistent pricing strategy across online and offline channels, with over 1000 stores globally, 80% of which are self-operated [9] Market Dynamics - 泰兰尼斯's high pricing strategy is being tested in a declining birth rate environment, with newborn numbers in China dropping from 18.83 million in 2016 to 9.54 million in 2024 [10] - Market trends indicate a shift towards more affordable children's shoe brands, with a noticeable increase in market share for brands priced between 100-200 yuan [10] - Sales data from platforms like 天猫 and 淘宝 show a decline in 泰兰尼斯's sales, while competitors with better cost-performance ratios are experiencing growth [10]

Core Viewpoint - The rise of the "anti-gaming industry" is driven by influencers who criticize video games while promoting expensive educational courses, exploiting parental anxiety about children's gaming habits [1][2][4]. Group 1: Anti-Gaming Industry - The "anti-gaming industry" is characterized by influencers linking gaming to negative behaviors, capturing parental attention, and directing children to addiction treatment programs, forming a significant part of the current ecosystem [2][3]. - The industry has grown into a substantial market, with estimates suggesting that by 2025, the total scale of the anti-gaming industry, including addiction schools and training camps, could exceed 70 billion yuan [2]. Group 2: Parental Responsibility and Systemic Issues - Addressing youth gaming addiction requires a comprehensive approach, including parental supervision and educational responsibilities, rather than relying solely on regulations or measures from gaming platforms [3][5]. - Parents often face challenges in monitoring their children's gaming due to work commitments and other responsibilities, leading to a collective anxiety that the anti-gaming content exploits [3][4]. Group 3: Marketing Tactics and Consumer Awareness - The marketing strategies employed by influencers involve creating emotional distress among parents, leading them to invest in high-priced educational courses that often yield little to no results [4]. - Parents are encouraged to critically evaluate these marketing tactics and recognize the underlying psychological issues related to gaming addiction, promoting a more balanced approach to managing their children's gaming interests [5].