服务消费作为扩大内需的重要引擎，其高质量发展对经济结构优化和民生改善具有深远意义。《中共中 央关于制定国民经济和社会发展第十五个五年规划的建议》（下称《建议》）强调，"以放宽准入、业 态融合为重点扩大服务消费""实施提振消费专项行动"，这为培育服务消费新增长点指明了方向。12月8 日召开的中央经济工作会议强调，"深入实施提振消费专项行动""清理消费领域不合理限制措施，释放 服务消费潜力"，进一步明确了扩大内需的重点任务和方向。服务消费涵盖文旅、健康、养老托育等众 多领域，产业关联度强，对经济增长具有重要的带动作用。在当前阶段，提振服务消费对于释放内需增 长潜力、推动经济结构优化升级和民生改善有着重要的现实意义。 当前，我国服务消费正处于规模快速扩张与结构深刻变革的关键时期，呈现出总量持续增长、结构加速 转型、新业态不断涌现的特征。伴随居民收入水平提高和消费观念转变，服务消费正从传统的生存型消 费向发展型、享受型消费升级，从单一化、标准化服务向个性化、品质化服务转变，成为拉动内需、促 进经济高质量发展的重要引擎。然而，与发达国家相比，我国服务消费在总量规模、供给质量、业态创 新等方面仍存在明显差距，例如，202 ...

信息无障碍动态 （2025 年 第 10 期） 中国信息通信研究院 | 1 1 | | | | --- | --- | --- | | 1 4 ラ | 1 | | | 1 | | | | 1 1 | ज | | | | | 一、中央动态 1. "十五五"规划建议发布：健全养老事业和产业协同发 展政策机制 10 月 28 日，中共中央关于制定国民经济和社会发展第 十五个五年规划的建议发布。 建议指出，积极应对人口老龄化，健全养老事业和产 业协同发展政策机制。优化基本养老服务供给，完善城乡 养老服务网络，加强公共设施适老化和无障碍改造。发展 医育、医养结合服务。推行长期护理保险，健全失能失智 老年人照护体系，扩大康复护理、安宁疗护服务供给。稳 妥实施渐进式延迟法定退休年龄，优化就业、社保等方面 年龄限制政策，积极开发老年人力资源，发展银发经济。 （信息来源：新华社） 二、部委动态 1 色活动联动、各类主体共同参与的方式，集中开展一系列 形式多样、内容丰富的优质老年用品促消费活动，营造孝 老爱老的社会氛围。部署了提升优质产品供给水平、打造 线上消费新平台、布局线下体验新场景、加强供需双方精 准对接、创新开展主题服务 ...

当时光悄然流转，我们的社会正在经历一场深刻的人口结构变革。随着老龄化进程加速，一个庞大的银发消费市场正在悄然崛 起，成为商业世界不可忽视的新增长点。 市场新动向：品牌纷纷布局银发赛道 近期，多个领域的知名品牌不约而同地将目光投向银发群体。欧莱雅推出专为成熟肌肤打造的"时光修复"系列，采用更温和配 方和便捷包装；华为开发"简易模式"智能手机，配备大字体界面和一键呼叫功能；宜家在中国市场推出符合长者使用习惯的家 居产品线，包括易抓握厨具和起身辅助沙发。 消费新趋势：从"养老"到"享老"的转变 当代老年人的消费观念正在发生质的飞跃。他们不再满足于基本的生存需求，而是追求更高层次的生活品质。旅游消费领域表 现尤为突出，携程数据显示，60岁以上用户年均旅游消费同比增长23%，高端定制游和海外旅居产品备受青睐。 健康产业也迎来新机遇。除了传统的医疗服务，老年人越来越重视健康管理和健身锻炼。某电商平台统计显示，老年健身器材 销量年增长率达35%，智能健康监测设备更是增长超过50%。 科技赋能：智能产品适老化改造成新蓝海 这些布局表明，银发市场正从边缘走向中心，成为企业战略转型的重要方向。据最新数据显示，中国60岁及以上人口 ...

Core Viewpoint - Recent local policies in Guangdong and Beijing are driving the development of the silver economy, highlighting the diverse needs of the elderly population and the importance of optimizing product supply to meet these demands [1][2][3] Group 1: Technological Empowerment - The integration of technology in elderly care is essential for creating new business models within the silver economy, focusing on smart health monitoring and remote care systems tailored to the specific needs of different elderly groups [1] - Market education is crucial for increasing acceptance of smart elderly care devices, with government and enterprises playing a key role in promoting these technologies [1] Group 2: Expanding Quality Consumption Supply - The silver market is projected to reach 7.21 trillion yuan by 2025, with a compound annual growth rate exceeding 20%, indicating a shift in elderly consumption from survival to development-oriented products [2] - Companies should innovate and expand product offerings based on the real needs of the elderly, moving from traditional "elderly products" to more engaging and enjoyable options [2] Group 3: Addressing Talent Shortages - There is a significant shortfall in the number of elderly care workers, with a current demand of 6 million but only 500,000 available, particularly for dementia care [2] - Efforts should be made to enhance vocational training and career development for caregivers to strengthen the workforce in the silver economy [2] Group 4: Financial Support and Security - Local governments should promote innovations in commercial elderly insurance and long-term care insurance, encouraging investment in the elderly care industry to provide financial security for the elderly [2] - A multi-tiered pension security system is necessary to support the growing needs of the silver economy [2][3]

Core Insights - The article emphasizes the importance of market position certification for enhancing brand value and competitiveness, which can lead to increased market trust and investment opportunities [2][3][5] Group 1: Company Overview - CICC International Consulting has been dedicated to market research for 16 years, employing 194 full-time consultants and approximately 7,000 external experts, with over 80,000 successful project cases [2] - The company operates several departments, including research, project management, certification, strategic consulting, and database services, aiming to build a global professional consulting brand [2] Group 2: Value of Market Position Certification - Certification enhances brand value by serving as a key reference for external promotion, thereby increasing brand credibility and attracting more resources [3] - It strengthens market competitiveness and trust, establishing a comprehensive competitive edge for the brand and expanding market space [3] - Certification reflects the market position of a company, aiding in high-quality development by showcasing objective performance [3] - It improves brand image, enhancing consumer trust through the certification process [3] - The evaluation and feedback during certification highlight the innovation capabilities of the brand in products and services [3] - Certification results can attract investors and partners, increasing market appeal and trust, thus providing more resources for development [3] - It serves as an effective differentiation strategy, helping companies capture more potential customers and expand market share [3] - Certification is a value-creating tool that can lead to higher, more stable, and sustainable revenue and profit sources, enhancing consumer loyalty and willingness to pay [3] Group 3: Industry Trends in Gift Box Market - The gift box industry is shifting from "overcapacity" to "demand mismatch," with customization, intelligence, and environmental considerations becoming key factors [7] - There is a growing trend towards high-end gift boxes, with significant demand for scene-specific products like wedding and business gift boxes, which are seeing growth rates exceeding industry averages [7] - The awakening of environmental awareness is driving the adoption of biodegradable materials in gift boxes, aligning with consumer preferences for sustainable lifestyles [7][8] Group 4: Future Directions - The gift box market is expected to accelerate towards "unmanned" operations, with increasing penetration of remote operation systems based on industrial internet and AI-driven process optimization [8] - Environmental policies are pushing for a green transformation in the industry, with companies adopting technologies to reduce carbon emissions and enhance sustainability [8]

Core Insights - Guangdong province is becoming a hub for technology talent, with over 1.7 million postdoctoral researchers and 135 million R&D personnel, accounting for about 1/7 of the national total [1][6] - The province's diverse industries and robust research investment create a favorable environment for young talent, as evidenced by the "Million Talents Gather in South Guangdong" initiative, which aims to attract over 1 million graduates for employment and entrepreneurship [2][8] Group 1: Talent Attraction and Development - Guangdong has seen an increase in the number of academicians working in the region, rising from 135 in 2022 to over 150 in 2023, with 194 working full-time [2] - The province's talent policies are designed to support young professionals, offering competitive relocation subsidies, such as 300,000 yuan for postdoctoral researchers and an additional 400,000 yuan from local districts [5][10] - The "Million Talents Gather in South Guangdong" initiative focuses on key industries like AI, robotics, new energy, and biomedicine, with thousands of recruitment events held nationwide [8][11] Group 2: Industry Growth and Opportunities - The biomedicine and health industry in Guangdong is experiencing rapid growth, with projected revenues of approximately 448.66 billion yuan by 2024, and over 6,500 companies in the sector concentrated in Guangzhou [5][11] - Guangdong's biomedicine sector has seen a significant increase in the number of enterprises, from 1,000 in 2017 to 4,800 currently, with nearly 100 new drug clinical approvals each year [11] - The province's manufacturing landscape includes all 31 major categories, with nine industry clusters reaching trillion-yuan scale, contributing to its status as a leading economic region [10][11] Group 3: Future Prospects and Innovations - The collaboration between economic growth and technology talent is fostering a new model of value co-creation in Guangdong, enhancing the region's attractiveness to young professionals [3][6] - The ongoing development of AI and other advanced technologies is expected to further increase the demand for skilled talent in the province [6][12] - Companies like Yunzhou Biotech are at the forefront of innovation, focusing on antibody discovery technologies that address industry challenges such as long screening cycles and low efficiency [5][11]

Core Viewpoint - The "2025 Haizhou District Silver Age Life Carnival" successfully concluded on November 2, aiming to create a comprehensive elderly care service platform that integrates product experience, service consultation, and cultural entertainment, receiving widespread acclaim from participants [1][3]. Group 1: Event Overview - The event featured four major exhibition areas: elderly care services, age-friendly renovation products, elderly finance, and elderly culture and tourism, addressing the daily needs of senior citizens [3]. - The elderly care services area showcased various service models, including community and institutional care, while the age-friendly renovation products area offered trials of smart health monitoring devices and rehabilitation aids [3]. - The elderly finance area provided personalized retirement financial planning consultations, and the culture and tourism area introduced cultural courses and age-appropriate travel routes [3]. Group 2: Community Engagement - The event maintained a public welfare attribute by offering free health checks, legal consultations, and financial advice, alongside cultural activities such as talent shows and live teaching, highlighting the positive spirit of modern seniors [3][5]. - Participant feedback indicated that the event was both practical and enjoyable, reflecting the community's care for the elderly [5]. Group 3: Strategic Implications - The Haizhou District Civil Affairs Bureau described the event as a beneficial attempt to integrate government, enterprise, and social resources to enhance the elderly care service system, aiming to improve the quality of life for seniors and foster a respectful social atmosphere [5][6]. - The successful hosting of the carnival established a platform for connecting social resources with elderly care needs, marking a successful exploration of a new model for elderly care characterized by "government guidance, social participation, and market operation" [6].

Core Insights - The Chinese government is focusing on the development of the silver economy, with a significant increase in the elderly population expected, reaching over 310 million by the end of 2024, and an annual increase of approximately 14 million during the 14th Five-Year Plan period [1][7] - The silver economy is projected to grow at an average annual rate of over 12%, with the market size expected to expand from around 7 trillion RMB to 30 trillion RMB by 2035, increasing its share of GDP from 6% to 10% [1][7] Market Dynamics - The demand for elderly care services is creating a substantial market, impacting economic development, social structure, family models, and public service systems [2] - The healthcare sector is central to the silver economy, with significant growth in sales of elderly nutrition and health products, which increased by 30.1%, and health monitoring devices, which grew by 7.5% year-on-year [3] Challenges in the Industry - There is a mismatch between supply and demand in the elderly care market, with consumers facing difficulties in product selection and purchasing due to a lack of information and professional recommendations [3][4] - The absence of well-known elderly product retail brands leads to a dilemma in channel construction, where high operational costs hinder profitability while limited product variety fails to meet diverse consumer needs [4] - The market's maturity does not align with the existing product supply structure, as most products cater to the needs of disabled elderly individuals, neglecting the larger segment of active seniors [4] Service Delivery Issues - The "9073" elderly care model emphasizes home-based care supported by community and institutional services, but many facilities face operational challenges due to insufficient demand [5] - Government initiatives have improved accessibility in home care, with significant progress in adapting homes for elderly individuals, yet many community and institutional services struggle to attract clients [5] Future Opportunities - The silver economy is expected to reach approximately 9 trillion RMB by 2025 and could exceed 12 trillion RMB by 2028, comparable to the peak of the real estate market [7][8] - Key areas for investment include health services, technology products, and consumer upgrades, focusing on the needs of active seniors [8] - Long-term strategies, human-centered approaches, and technological innovation are essential for capitalizing on the silver economy's growth potential [8][9] Policy and Regulatory Environment - Optimizing the regulatory framework for innovation in medical devices and services is crucial for encouraging new product designs and service models [9] - Government-led initiatives for market education and product promotion can enhance consumer awareness and facilitate demand conversion [9]

Core Viewpoint - Chengdu aims to enhance its silver economy through a three-year action plan (2025-2027), targeting an industry scale of over 110 billion yuan and the establishment of a national-level silver economy industrial park by 2027 [1][4][9]. Group 1: Development Goals - By 2027, the silver economy's development layout will be established, with a focus on distinctive advantages, aiming for an industry scale exceeding 110 billion yuan, the creation of a national-level high-standard silver economy industrial park, and the establishment of over 15 nationally influential silver economy enterprises [4][5][9]. - The plan includes promoting over 30 products and services into the national promotion directory [4][5]. Group 2: Development Structure - The action plan proposes a "1+3+7+N" development structure, which includes creating one national-level industrial park, three main carrying areas (Wenjiang, Jinjiang, Wuhou), and seven collaborative development areas [1][5]. - Each district will focus on specific sectors, such as Wenjiang on pharmaceutical research and intelligent manufacturing, Jinjiang on finance and cultural tourism, and Wuhou on medical and cultural resources [5][6]. Group 3: Key Areas of Focus - The plan emphasizes the development of various sectors, including: - **Elderly Care Services**: Establishing a five-level urban and three-level rural elderly care service system [7]. - **Smart Elderly Care Industry**: Promoting the development of smart wearable devices and health monitoring systems [7]. - **Rehabilitation Aids Industry**: Focusing on the development of high-end rehabilitation products [7]. - **Anti-Aging Industry**: Encouraging research and development in anti-aging technologies and products [7]. - **Elderly Biomedicine Industry**: Supporting the development of innovative drugs for age-related diseases [7]. - **Health Tourism Industry**: Creating high-end health tourism destinations [8]. - **Traditional Chinese Medicine for the Elderly**: Strengthening the development of TCM products and services tailored for the elderly [8]. Group 4: Implementation Actions - The action plan outlines several key actions, including: - **Technology Innovation Empowerment**: Establishing innovation platforms and encouraging collaboration between enterprises and research institutions [9]. - **Leading Enterprises Growth**: Building a tiered enterprise cultivation system to support the growth of silver economy enterprises [9]. - **Brand Product Cultivation**: Promoting the development of iconic silver economy products and establishing a product directory [9]. - **Creation of Specialized Parks**: Encouraging the establishment of specialized silver economy parks [9]. - **Major Project Attraction**: Aiming to implement over 60 key projects with investments exceeding 30 billion yuan by 2027 [9].

Group 1 - The integration of various resources in healthcare, elderly care, health management, culture, tourism, and finance is fundamentally changing the fragmented nature of traditional elderly services, transitioning from "single-point services" to "platform-based, ecological, and one-stop" solutions [2] - Under the influence of technology, the elderly care industry is accelerating its shift from "labor-intensive" to "human-machine collaborative" models, combining age-friendly and intelligent transformations, which includes six major trends: elderly-friendly renovations, intelligent upgrades, elderly robots, large-scale integrated elderly care complexes, integrated innovation in elderly technology, and technology platform enterprises leading the way [2] - The emergence of elderly care robots is becoming the "new infrastructure" of the silver economy, with plans for the Ministry of Industry and Information Technology and the Ministry of Civil Affairs to launch pilot programs for intelligent elderly care service robots by 2025, enhancing their application in homes, communities, and institutions [2] Group 2 - The emergence of large-scale integrated elderly care complexes marks a new stage in industry development, representing a shift from simple "upgraded nursing homes" to comprehensive facilities akin to "Disneyland for the elderly" or fully intelligent "future communities" [3] - These complexes integrate living, healthcare, entertainment, social interaction, entrepreneurship, and even tourism, addressing all the needs of the elderly in one location, thus avoiding the hassle of moving between different institutions [3] - This transition signifies the evolution of the elderly care industry from "decentralized, small-scale, and functionally singular" to "centralized, large-scale, and functionally composite" advanced stages [3]