Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with price increases stabilizing and availability issues arising, leading to a decline in its once-dominant position in the high-end MPV segment in China [1][3][4]. Group 1: Pricing and Availability - A recent report indicates that the price increase for the Toyota Alphard has decreased from around 30,000 yuan to approximately 10,000 yuan over the past year, reflecting a notable market adjustment [1]. - Many dealers report a lack of stock for both new and old models of the Alphard, with some stating they cannot obtain vehicles from the manufacturer [1][2]. - Dealers with available stock are leveraging the situation to charge higher prices, with reports of price increases of 16,000 yuan for new models and 10,000 yuan for older models [2]. Group 2: Market Position and Competition - The Alphard, once a top seller in the high-end MPV market, has seen a decline in sales, with 21,000 units sold in 2022, down over 12% year-on-year, and 19,000 units in 2023 [3]. - The vehicle's market share in Hong Kong has also diminished, with competitors like Zeekr 009 and Denza D9 taking the lead in sales [4]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's previous status as a luxury symbol, as buyers now have more options in the under 1 million yuan segment [4]. Group 3: Import Market Dynamics - The import market for vehicles, including the Alphard, is facing a downturn, with a reported 32% year-on-year decline in imported vehicles from January to July 2025 [5][6]. - The demand for non-luxury imported vehicles is shrinking, while luxury brands like Lexus and Porsche are performing relatively well [6]. - The overall trend indicates a continuous decline in the import market, with projections suggesting that the market will struggle to grow in the future [6][7].

Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with a notable decrease in price premiums and a lack of available inventory, indicating changing consumer preferences and increased competition from domestic brands [1][2][7]. Group 1: Pricing and Inventory Situation - Recent reports indicate that the price premium for the Toyota Alphard has decreased from around 30,000 yuan to approximately 10,000 yuan, reflecting a significant market adjustment [2][8]. - Many dealers across various regions, including Beijing and Shanghai, report a complete lack of inventory for both new and old models of the Alphard, leading to increased price premiums for those with available stock [4][8]. - A dealer in Hangzhou mentioned that the new model was sold with a 160,000 yuan markup, while the old model had a 100,000 yuan markup, indicating that even with reduced premiums, the final price remains high [4][8]. Group 2: Market Dynamics and Competition - The Alphard, once a dominant player in the high-end MPV market, is facing declining sales, with 2022 sales dropping to 21,000 units, a year-on-year decline of over 12%, and 2023 sales projected at 19,000 units [8][10]. - The vehicle's popularity in the Guangdong-Hong Kong-Macau Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 capturing significant market share [10]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's status as a luxury symbol, as buyers now have more options within the 1 million yuan price range [10][12]. Group 3: Import Market Trends - The overall import car market in China is experiencing a downturn, with a reported 32% year-on-year decline in imported vehicles from January to July 2025 [12][13]. - The demand for non-luxury imported vehicles is sharply decreasing, while luxury brands like Lexus and Porsche are performing relatively well [13]. - The long-term trend shows a continuous decline in the import car market, with projections indicating that the scale of imports will remain below demand in the near future [13].

Core Viewpoint - The market for Toyota Alphard is experiencing a significant shift, with price increases stabilizing and availability issues leading to reduced demand and competition from domestic brands [1][6][9]. Group 1: Pricing and Availability - A recent report indicates that the price for a specific configuration of the Toyota Alphard is now only 2.75 million yuan above the suggested retail price of 899,000 yuan, a stark contrast to previous price hikes of up to 300,000 yuan [1]. - Many dealers report a lack of stock for both new and old models of the Alphard, with some indicating that they cannot obtain vehicles from the manufacturer [3][4]. - The average price increase for the Alphard has stabilized around 100,000 yuan, down from previous levels, but dealers with available stock are still leveraging this scarcity to maintain higher prices [5]. Group 2: Market Trends and Competition - The Alphard, once a dominant player in the high-end MPV market, has seen a decline in sales, with 21,000 units sold in 2022, representing a year-on-year drop of over 12%, and 19,000 units in 2023 [6][8]. - The vehicle's popularity in the Guangdong-Hong Kong-Macao Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 taking the lead in the MPV market [8]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's market position, as buyers now have more options under one million yuan without the need for additional markups [9]. Group 3: Import Market Dynamics - The import price of the Alphard in China is significantly higher than in Japan, where it is priced between 265,000 and 428,000 yuan, due to import taxes and limited supply [10]. - The overall import car market in China is facing a downturn, with a 32% year-on-year decline in the first seven months of 2025, indicating a shift in consumer demand towards domestic brands [11]. - The luxury segment is currently the only area sustaining the import market, while demand for non-luxury imported vehicles is rapidly shrinking [11].

Core Viewpoint - The market for Toyota Alphard has seen a significant reduction in price markups, with current additional charges around 2.75 million yuan compared to previous charges of up to 300,000 yuan, indicating a shift in demand and supply dynamics in the high-end MPV segment [1][6][9]. Group 1: Pricing and Availability - Recent reports indicate that the Alphard is still being sold at a markup, with the exact amount depending on the configuration, and many dealers currently have no stock available [1][3]. - Dealers in various regions, including Beijing and Shanghai, confirm a lack of inventory for both new and old models of the Alphard, attributing this to limited allocations from the manufacturer [4][5]. - The average markup for the Alphard has stabilized around 100,000 yuan over the past year, a significant decrease from previous levels [1][6]. Group 2: Market Trends and Competition - The Alphard, once a dominant player in the high-end MPV market, has seen a decline in sales, with 2022 and 2023 figures showing a drop to 21,000 and 19,000 units respectively, down over 12% year-on-year [6][7]. - The vehicle's popularity in the Guangdong-Hong Kong-Macau Greater Bay Area is waning, with competitors like Zeekr 009 and Denza D9 taking the lead in sales [7]. - The rise of domestic high-end MPVs and changing consumer preferences are challenging the Alphard's market position, as buyers now have more options within the 1 million yuan price range [7][8]. Group 3: Import Market Dynamics - The import market for vehicles, including the Alphard, is experiencing a downturn, with a reported 32% decrease in imported vehicles in the first seven months of 2025 [9][10]. - The pricing of the Alphard in China is significantly higher than in Japan, where it is considered a more affordable vehicle, leading to questions about the sustainability of its current pricing strategy [8][9]. - The overall trend indicates a continuous decline in the import market for non-luxury vehicles, with a shift towards luxury brands sustaining demand [10].