白酒消费淡季

Search documents
茅台跌至1400元关口!1个月市值蒸发2500亿元
21世纪经济报道· 2025-06-16 09:40
随着飞天茅台价格的走低,贵州茅台(600519.SH)的股价也随之调整,即将跌破1400元的关口。 6月16日,贵州茅台低开,盘中最低报1401.18元/股,上次触及该价还是今年的2月6日,当时最低价为1400.01元。截至收盘,茅台报1422.29 元/股。 值得一提的是,1个月前贵州茅台的股价超1600元,如今跌幅已超10%,蒸发的市值则超2500亿元。 茅台酒价格月内跌百元 据酒业数据平台今日酒价的报价,5月16日,25年飞天茅台(53度/500ml,下同)散瓶价报2080元/瓶,原箱报2170元/瓶。 | | 茅台飞天 | 2025年5月16日 (公众号:今日酒价) | | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | 2 25年飞天(原) | 53度/500ml | 2190 | 2170 ↓ | | 2 25年飞天(散) | 53度/500ml | 2100 | 2080 ↓ | 到了6月16日,散瓶价报1930元/瓶,原箱报1960元/瓶。据此计算,1个月内分别跌了7.21%、10.71%。 | | 茅台飞天 | 2025年6月16日 ...
失守2000元/瓶大关 飞天茅台还会跌吗?
Sou Hu Cai Jing· 2025-06-12 08:11
中国商报(记者 周子荑 文/图)近来,飞天茅台的市场流通价不断下挫,能否守住2000元/瓶大关备受关注。6月11日,据第三方平台"今日酒价"数据,散瓶 飞天茅台报价为1990元/瓶,跌破2000元/瓶大关。 飞天茅台跌破2000元/瓶大关 6月11日,"今日酒价"数据显示,散瓶飞天茅台报价为1990元/瓶,较前一日下跌了30元/瓶。6月12日,飞天茅台市场流通价继续下挫,报价为1980元/瓶。 近来,飞天茅台市场流通价不断走低。从事茅台酒生意的"黄牛"李莉(化名)介绍,飞天茅台这一个月来的市场流通价一直不稳,每天落价一点点,整体呈 现价格下降趋势。据"今日酒价"数据,一个月前,飞天茅台市场流通价为2090元/瓶。 今年以来,飞天茅台价格一直走低。白酒渠道商老马(化名)介绍,今年年初,飞天茅台的市场流通价格在2200元/瓶左右,如今价格跌幅约为10%。 飞天茅台市场流通价持续下挫的原因是什么,跌破2000元/瓶大关对贵州茅台而言意味着什么,未来飞天茅台的市场流通价是否会继续下挫? 而更早之前的2024年,飞天茅台的市场流通价也处于下挫通道。2024年年初,飞天茅台市场流通价曾一度达到2600元—2700元/瓶, ...
散瓶飞天茅台回收价跌破2000元,渠道商破防:从来没有过!
Bei Jing Shang Bao· 2025-06-11 00:49
Core Viewpoint - The price of 53-degree Feitian Moutai has dropped significantly, nearing the psychological threshold of 2000 yuan per bottle, with a decline of over 10% compared to the same period in 2023 and 2024 [2][6][7]. Price Trends - As of June 10, the wholesale price for 53-degree Feitian Moutai reached 2020 yuan per bottle for loose bottles and 2080 yuan for boxed bottles [2]. - The retail price in some Beijing stores is around 2100-2300 yuan per bottle, with indications that prices may rise slightly after mid-July due to seasonal demand [2]. - The recovery price for loose bottles has fallen below 2000 yuan, reaching 1970 yuan, marking a historical low [6]. Market Dynamics - The decline in prices is attributed to the end of the peak consumption season around the Dragon Boat Festival, leading to a seasonal downturn in white liquor sales [6][7]. - E-commerce promotions, particularly during the "6·18" sales event, have further pressured prices, with some platforms offering Moutai at prices as low as 1499 yuan [7][8]. Supply Chain and Distribution - Moutai has increased the distribution of non-standard products, which has affected the demand for Feitian Moutai, contributing to the price drop [8]. - The company has implemented measures to control supply, including halting direct sales of 500ml Feitian Moutai and freezing a portion of inventory to stabilize prices [8][9]. Strategic Adjustments - Moutai plans to adjust its product structure across various sales channels to enhance consumer reach and improve operational capabilities [9]. - The company aims to adapt to changing consumer behaviors and preferences by exploring new consumption scenarios beyond traditional gifting and dining occasions [9].