Core Viewpoint - Tencent's video segment is experiencing a significant decline in paid membership, which is impacting the overall performance of the company despite a strong revenue growth in other areas [2][3]. Group 1: Financial Performance - In Q2 2025, Tencent reported a revenue increase of 15% year-on-year, reaching 184.5 billion yuan, and a net profit increase of 17% to 55.6 billion yuan [2]. - The decline in Tencent Video's paid membership numbers, which fell by 3 million to 114 million, is a concerning trend for the company [2]. Group 2: Market Environment - The advertising revenue for Tencent Video is under pressure, with competitors like iQIYI and Mango TV also reporting declines in advertising income [2][3]. - iQIYI's advertising revenue dropped by 10.4% year-on-year to 1.33 billion yuan in Q1, while Mango TV's revenue decreased by 2.7% to 3.438 billion yuan in 2024 [2]. Group 3: Industry Trends - The rise of short video platforms is significantly affecting the long video market, with short video users in China reaching 1.04 billion and a usage rate of 93.8% [3]. - Short videos are seen as more efficient in monetization, leading brands to prefer advertising on platforms like Douyin and Xiaohongshu over long video platforms [3]. Group 4: Strategic Changes - Tencent Video is adapting to the changing landscape by launching over 20,000 vertical short dramas, which have gained significant traction with 3 billion views and 87 trending topics [3]. - Tencent's Vice President highlighted the need for the long video industry to adapt to new formats and the impact of AI on content production and consumption [3].