Group 1 - The summer season has initiated a competitive landscape among major streaming platforms in China, including iQIYI, Tencent Video, Youku, and Mango TV, each launching new series to attract viewers [1] - iQIYI has released series such as "Ling Jiang Xian" and "Shu Juan Yi Meng," while Tencent Video has responded with "Peach Blossom Reflecting the River" and "Sweep Drug Storm" [1] - The competition is not limited to domestic markets, as these platforms are expanding their reach globally, with significant growth in the export of Chinese dramas [3][4] Group 2 - The export value of Chinese dramas has seen substantial growth, reaching $8,274 million in 2022, a 45.6% increase from the previous year, and is expected to maintain a strong presence in the global market [3] - Over 40% of production companies are now collaborating directly with local media, while nearly 30% are using self-built international platforms to distribute content [3] - Tencent Video's WeTV has established a strong foothold in Southeast Asia, leveraging local partnerships and acquiring popular content to enhance its library [7][8] Group 3 - iQIYI has adopted a phased global strategy, initially acquiring exclusive rights to popular foreign content and then collaborating with local media for original productions [14] - Youku has focused on mature markets like Europe and North America, successfully distributing series like "White Night Chasing" and "The Longest Day in Chang'an" through platforms like Netflix [16] - Mango TV is exploring overseas markets primarily through variety shows, while gradually expanding its drama offerings [22] Group 4 - The content landscape is shifting from a focus on historical dramas to a more diverse range of genres, including contemporary and realistic themes, with 49% of exported dramas in 2023 being contemporary [25][27] - Platforms are increasingly investing in high-quality productions across various genres, with Tencent Video leveraging big IPs and high production values to create global hits [29][31] - iQIYI has developed a differentiated content matrix with various themed channels, successfully launching series that resonate with international audiences [33][35] Group 5 - The competition among platforms has evolved from simple content output to a more complex ecosystem involving platform development, technology integration, and cultural exchange [65] - The transition to a 3.0 phase signifies a shift towards collaborative ecosystem building, where platforms and content creators work together to enhance cultural influence globally [65]

会员订阅方面，爱奇艺推出了力度空前的"买一赠七"联合会员套餐。7月11日至7月17日，用户能以138 元、249元的特惠价，分别订阅爱奇艺黄金VIP、白金VIP连包年卡。更为诱人的是，购买年卡即可同时 获赠网易严选、酷狗音乐、美图、同程、Keep、蜻蜓FM、奇妙星空AI七大平台会员权益，实现"买一 得八"！今年上半年，爱奇艺先后推出了《临江仙》《漂白》《无忧渡》《白月梵星》《北上》《无所 畏惧之永不放弃》《爱你》等兼具口碑和热度的内容，《书卷一梦》《新说唱2025》《种地吧3》等内 容正在热播，备受期待的《朝雪录》《喜剧之王单口季2》以及迷雾剧场新作《正当防卫》等内容即将 上线。对于希望无缝衔接追看爱奇艺更多精品内容的观众而言，现在开通会员是非常合适的时机。 此外，本届会员节的核心福利还包括了颇具吸引力的抽奖环节。所有爱奇艺VIP会员均可参与，福利池 包含了极具稀缺性的"爱奇艺尖叫之夜"活动入场券，让粉丝有机会亲临年度娱乐盛典，还有机会赢取独 家限量版的"爱奇艺内容热度值破万剧收藏卡"以及爱奇艺VIP会员年卡等重磅奖品。爱奇艺会员每日拥 有免费抽奖机会，也可消耗积分增加次数。 爱奇艺表示，本届会员节延续了首届 ...

Group 1 - iQIYI announced a strategic partnership with Telkomsel in Indonesia, focusing on mobile product bundling, content co-production, user promotion, and technical support [1] - iQIYI officially launched its Indonesian site, aiming to localize Chinese and international content, develop local original content, and provide services in Indonesian [1] - The company conducted in-depth research on local user needs and adapted platform content for the Indonesian language prior to the site launch [1] Group 2 - iQIYI plans to collaborate with more local content production companies to promote original series and programs, while also noting the increasing acceptance of Chinese dramas in the Indonesian market [2] - The company announced actor Chen Zheyuan as the global ambassador for iQIYI International, marking the debut of the "iQIYI Starship Plan" in Indonesia [2] - iQIYI aims to enhance cultural exchange and international influence by collaborating with more Chinese artists and outstanding works [2]

Group 1 - The education landscape is shifting towards online platforms, with offline teaching institutions dwindling due to regulatory constraints, leading to a rise in online educators and content creators [1] - Parents are increasingly prioritizing safety in children's content, prompting platforms to implement child-friendly settings and content filtering to ensure a secure viewing experience [2][3] - The demand for quality educational content is growing, with platforms like iQIYI and Bilibili enhancing their offerings to cater to diverse learning needs for children [5][7][8] Group 2 - iQIYI has upgraded its children's business to focus on a broader range of educational content, launching new series and partnerships to enhance its offerings [5][7] - Bilibili is becoming a significant source of educational resources, with popular creators providing engaging content that combines entertainment with learning, appealing to younger audiences [8][11][12] - Douyin (TikTok) is emerging as a preferred platform for younger students, leveraging short video formats to deliver educational content effectively, indicating a shift in how educational materials are consumed [14][16][18] Group 3 - The trend of parents utilizing online resources for their children's education is becoming more pronounced, with many opting for platforms that provide high-quality, free educational content [21][22] - The competitive advantage for parents lies in their ability to select and utilize effective educational tools and resources, which enhances their children's learning experiences [21]

Core Insights - The short drama industry is experiencing rapid growth, with Red Fruit Short Drama leading the market with 173 million monthly active users, a 220.3% year-on-year increase, and a significant revenue stream exceeding 500 million per month [1][3][4] - Traditional long video platforms like iQIYI and Tencent Video are facing challenges due to declining paid user numbers and profitability, prompting them to pivot towards the short drama sector [1][12] - The competition is intensifying as long video platforms innovate their business models and content strategies to compete with Red Fruit Short Drama [2][12] Market Dynamics - Red Fruit Short Drama's success is attributed to its integration within the Byte ecosystem, leveraging traffic from Douyin and content from Tomato Novel, which provides a vast resource for content creation [4][8] - The platform employs a free-to-watch model supported by advertising, appealing to a large user base, particularly in lower-tier markets [7][8] - The short drama market is projected to exceed 100 billion by 2027, indicating a robust growth trajectory despite challenges such as content homogenization and rising production costs [24][28] Competitive Landscape - Major players like iQIYI, Tencent Video, and Youku are launching their own short drama initiatives, with iQIYI introducing new theater formats and Tencent focusing on high-quality productions [20][21][22] - The competition is not only about content but also about innovative revenue-sharing models to attract quality creators, with platforms adjusting their strategies to enhance profitability [12][22][29] - Despite the aggressive entry of long video platforms into the short drama space, they are still struggling to establish a foothold against Red Fruit, which has a strong brand recognition among viewers [10][29] Content Creation and Monetization - Red Fruit Short Drama offers attractive incentives for content creators, including higher upfront payments and revenue sharing, making it a preferred platform for many [9][12] - The industry is witnessing a shift towards more diverse monetization strategies beyond traditional subscription models, with platforms exploring advertising and e-commerce integrations [28][29] - The content landscape is becoming increasingly competitive, with a focus on unique storytelling and audience engagement to differentiate offerings [24][28]

文｜唐果 编辑｜王亚琪 小红书与红果，走到了"短兵相接"的阶段。 自5月20日正式上线以来，小红书独家首发的短剧《痴人说爱》已超过7516万次播放，两周讨论曝光破2亿，打破了站内短剧记录。尽管与红果短剧4天播 放量破10亿的记录相比仍有差距，但已展现出不小的潜力。 在小红书加码短剧想要分红果"蛋糕"的同时，红果悄然测试的社区功能，则昭示着两者之间的战线正在双向延伸。 这一路径在小红书独家首发的女频短剧《痴人之爱》上也已经被验证。该剧7000多万的播放量已经撬动起2亿多的讨论，其中，"痴人之爱女主同款发 圈"、"痴人之爱女主同款高跟鞋"等话题均有上两千条讨论。 近日，红果APP开始小范围内测社区功能并发布图文的激励计划，只要成功发布1条优质图文即可获得1万金币（按红果金币兑换规则，1万金币约为1元 钱）激励，超10条优质图文可获得20万金币奖励，金币数量达到一定数额就可直接进行提现。 红果对于社区板块的重视从展示位的排布上就可以窥知一二。对比红果短剧APP的新旧版本，"社区"功能入口位于红果短剧App"剧场"页上方的导航栏， 在排序上仅次于"找剧"之后，排在第二位。 这场"以己之短攻彼之长"的较量，尽管胜负尚未 ...

中经记者张靖超北京报道 在电影行业整体处于低迷之际，新的电影物种正悄然登堂入室。 近日，国家电影局发布了《关于2025年4月下全国电影剧本（梗概）备案、立项公示的通知》，其中共 有8部虚拟现实电影项目通过备案立项，分别是《龟兹乐舞》《石峁鹰熊》《司天勇士》《吞食者》 《地心游记》《尘封的帝国》《火星登陆计划——起源》《绿野奇遇》。 《中国经营报》记者了解到，这也是自今年3月国家电影局发布《关于促进虚拟现实电影有序发展的通 知》后，首批在国家电影局备案的虚拟现实电影。 今年之前，虚拟现实电影往往以沉浸式探索体验项目为名在文化旅游演出场景中应用。据行业评测分析 机构VR陀螺介绍，近几年，国内部分地区的文旅部门对当地景区落地大空间项目表现出明显的兴趣， 包括北京天安门、厦门鼓浪屿、乐山大佛等景区，以及多个城市的文化博物馆、美术馆、历史博物馆等 均有相应题材相关的大空间项目落地。 此外，在苹果推出Vision Pro后，国外部分企业开始制作专为Vision Pro打造的沉浸式影片，而苹果也推 出了多部沉浸式影片，其中包括《邂逅恐龙》《Elevated》《Adventure》等。 而专门与电影行业产生强关联的事件则发生 ...

Core Insights - The article discusses how iQIYI leverages AI technology to enhance user engagement and content creation, focusing on attention mechanisms and interactive products [1][2][3] Group 1: User Engagement Strategies - iQIYI has introduced a "Jump View" feature on its mobile app, allowing users to skip to exciting segments of content, addressing the decreasing attention span from 150 seconds to 47 seconds over the past 20 years [1] - The "Peach Bean World" interactive product enables year-round engagement with fans through AI-driven characters, having launched around 1,000 IP characters and facilitating over 100 million chat interactions [1] Group 2: AI-Driven Content Creation Tools - iQIYI's AI-based "Script Workshop" assists creators in refining storylines and character development, providing comprehensive evaluations of scripts within 30 minutes across seven dimensions [2] - The "Image Workshop" automates the design process for characters and scenes, significantly improving efficiency and communication in pre-production [2] Group 3: Virtual Production Advancements - Over the past year, iQIYI's virtual filming projects have increased by 50%, with significant upgrades to its virtual studio in Zhejiang, making it a leading facility in China [3] - The company has developed the QClip, a cloud-based production tool that allows real-time monitoring and collaboration, with over 280 million uploaded materials totaling more than 43,000 hours [3]

Core Insights - The streaming platforms "iQIYI," "Youku," and "Tencent Video" have each produced popular series in the first half of 2025, with "Cang Hai Chuan" leading in viewership and market share [1][2] - Despite the success of individual shows, overall viewership and engagement metrics for blockbuster series have declined compared to previous years, indicating a shrinking market for hit dramas [6][8] Group 1: Performance Metrics - "Cang Hai Chuan" achieved a peak market share of 40.1% and a total view count of 18.5 billion [1][2] - Tencent Video's "Zhe Yao" reached a maximum market share of 25.8%, while iQIYI's "Wu You Du" peaked at 26% [1] - Overall, the leading series from each platform have seen reduced viewership compared to last year's hits, with "Cang Hai Chuan" falling short of the previous year's "Mo Yu Yun Jian," which had a total view count of 35.72 billion [6][7] Group 2: Revenue Generation - "Cang Hai Chuan" has been a significant revenue generator for Youku, securing over 60 brand partnerships and averaging 8.5 advertisements per episode [2][3] - The estimated advertising revenue for "Cang Hai Chuan" could reach several hundred million yuan, with 15-second ads priced at over 9 million yuan [2] - Youku's cloud screening revenue from "Cang Hai Chuan" reached over 12 million yuan, making it the highest in this category [3] Group 3: Industry Trends - The overall profitability of long-form video content remains challenging, with only 30%-40% of dramas turning a profit [4] - The decline in blockbuster series is attributed to a saturated market and the rise of short-form content, which is increasingly popular among viewers [8][9] - Platforms are adapting by investing in shorter series and diversifying content strategies, with iQIYI and Tencent Video exploring micro-dramas and live commerce [9]

却在不知不觉中 陷入"自动续费"的连环套里。 01 认为"薅羊毛" 却陷入自动续费套路 最初，京东商场以"0元开通Plus年卡"诱导他开通了会员，在未明确告知或提醒的情况下，擅自变更自动续费金额并持续五年扣款。 京东商城从其账户上，在不同年份扣了不同金额，分别为2020年扣了99元、2021年扣了99元、2022年扣了149元、2023年扣了99 元、2024年扣了149元，共计595元人民币。"我未收到任何价格变更提醒。京东商城自动续费未提前告知价格变动及续费提醒，扣 费金额随意调整，侵犯我的财产权、知情权与自主选择权。"他气愤地表示。 02 优惠套餐暗藏"坑" 一旦扣费维权难 随着市场竞争的加剧，为留住会员用户，不少App推出各种各样的优惠政策。在爱奇艺App会员页面上，记者看到"送7天VIP""开通 连续包月0元"等醒目提醒，但"到期按每月25元自动续费，可随时取消"这类说明字体很小，呈灰色，与背景色融为一体，不留心极 容易忽视。 除了免费或低价体验，一些App在扣费前并不会提前给予提醒。甚至有些软件的自动续费功能是享受优惠政策的必选项。 自动续费功能原本是为了方便用户长期享受App提供的服务，如今却变 ...