Core Viewpoint - The global display industry is entering a rebalancing phase, shifting from competition based on scale and market share to a focus on high profitability, high technology, and high added value [3]. Group 1: Industry Overview - The display industry is currently dominated by two core technologies: LCD and OLED, with Chinese companies, particularly BOE, leading the global LCD market [1]. - The demand structure for LCD is optimizing, with a significant trend towards larger TV sizes, while OLED is gaining traction in high-end segments, including foldable screens [3]. - Emerging display technologies, such as Mini/Micro LED, are expected to inject innovation and growth into the industry [3]. Group 2: Company Developments - BOE has introduced the "Screen IoT" strategy and the "N Curve" theory to drive its development, focusing on display technology, glass-based processing capabilities, and large-scale integrated intelligent manufacturing [3]. - The company has made significant progress in new business areas, including glass-based packaging and perovskite photovoltaic devices, with successful production milestones achieved [4]. - BOE's automotive display platform, BOE Precision Electronics, reported over 10 billion RMB in revenue last year, becoming the global leader in automotive display shipments [4]. Group 3: Financial Performance - In 2024, BOE achieved revenue of 198.38 billion RMB, a year-on-year increase of 13.66%, with a net profit of 5.32 billion RMB, up 108.97% [7]. - The display device business generated 165 billion RMB in revenue, maintaining the global lead in LCD shipments and ranking second in flexible OLED shipments [7]. - The gross margin for the display device business improved to 12.75%, an increase of over 4 percentage points from 2023 [7]. Group 4: Capital Strategy - BOE is shifting its capital strategy from scale expansion to shareholder value creation, with expectations of entering a profit improvement phase post-2025 [5]. - The company has initiated a three-year shareholder return plan, including stock buybacks and profit distribution, to enhance shareholder returns [7]. - Capital operations include mergers and acquisitions of quality assets and independent listings of innovative businesses to strengthen overall corporate capabilities [8].

Investment Rating - The report maintains a "Buy" rating for BOE Technology Group Co., Ltd. (京东方 A) [5][7] Core Viewpoints - The company emphasizes that LCD will remain the mainstream display technology in the medium to long term, while the flexible OLED market is rapidly growing. The industry is transitioning from competition based on scale and market share to high-value-driven competition [2] - BOE is advancing its "N Curve" growth strategy, focusing on new business growth areas such as perovskite photovoltaic devices and glass-based packaging, which are expected to support future growth [3] - The company's profitability is expected to improve as it transitions its capital strategy towards value creation, with significant capital expenditures and depreciation peaks anticipated in 2025, leading to a more favorable environment for shareholder returns [4] Financial Projections - Revenue projections for 2025, 2026, and 2027 are estimated at CNY 215.996 billion, CNY 239.566 billion, and CNY 264.058 billion, respectively. Corresponding net profits are projected to be CNY 9.415 billion, CNY 13.410 billion, and CNY 15.513 billion [5][6] - The report indicates a significant recovery in net profit growth rates, with expected year-on-year increases of 76.9% in 2025 and 42.4% in 2026 [6] Financial Metrics - The report provides key financial metrics, including a projected P/E ratio of 15.9 for 2025 and a P/B ratio of 1.0, indicating a favorable valuation relative to earnings and book value [6][7] - The company's return on equity (ROE) is expected to improve from 6.6% in 2025 to 9.6% in 2027, reflecting enhanced profitability [6]