Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9] Core Viewpoints - The liquor sector has seen companies initiate performance clearing in Q2, with adjustments in channels and product structures. The performance aligns with market expectations, and Q3 shows signs of marginal recovery in sales [6][58] - The prepared food sector is expected to benefit from the upcoming public consultation on food safety standards, which will enhance industry self-regulation and favor leading brands [7][59] - The new consumption sector is supported by initiatives from platforms like Gaode, which aims to boost offline dining through substantial subsidies [8][60] Summary by Sections Industry News - Gaode will distribute over 1 billion yuan in subsidies to encourage in-store consumption [19] - The draft of the national food safety standard for prepared dishes has passed review [19] - Alcohol prices have decreased by 2.0% year-on-year from January to August [19] Investment Insights - Liquor Sector: Companies like Guizhou Moutai, Wuliangye, and Luzhou Laojiao are recommended for their high dividend yields and cyclical advantages [6][58] - Prepared Food Sector: The new food safety standards are expected to clarify the definition and scope of prepared dishes, benefiting leading brands like Anjifood and Qianwei Central Kitchen [7][59] - New Consumption Sector: The introduction of Gaode's "Street Ranking" and support plans is anticipated to increase foot traffic in restaurants [8][60] Key Company Focus and Earnings Forecast - The report highlights key companies in the liquor sector, including Luzhou Laojiao, Gujing Gongjiu, and Wuliangye, all rated as "Buy" with projected earnings per share (EPS) growth [11][12] - In the prepared food sector, companies like Anjifood and Longda Meishi are noted for their potential growth due to industry standards [7][59]

Core Insights - On August 16, Douyin launched a promotional event called "Eat, Drink, Play, and Have Fun Day," featuring 46,000 live broadcasts by celebrities and influencers to promote dining and boost offline consumption [1][7] - The event saw significant sales, with over 1,016 million yuan generated from KFC's special live stream, where 190,000 orders were placed [1] - The platform collaborated with over 18,400 brands, aiming to stimulate the summer tourism economy and encourage more in-store dining experiences [7] Group 1 - Celebrity Xu Juncong's live stream with KFC lasted 14 hours, selling over 38,000 discounted meal vouchers [1] - Actor Zhu Xiaotian's dual-screen live stream attracted over 5 million views, promoting a buffet restaurant to audiences in multiple cities [3] - Influencer @XiaobaWang showcased a burger brand, achieving peak transaction values of over 47,000 yuan per minute during the live stream [3] Group 2 - Influencer @FeiChai collaborated with a barbecue brand, generating over 5.12 million yuan in sales during a 12-hour live stream [5] - Local influencer @XiaoYiChiBuFang helped sell 1.34 million yuan worth of dining vouchers through a live stream at a popular barbecue restaurant [5] - Influencer @DaoXiaoDaoSama and local influencer @ShiHuiSheng facilitated over 8 million yuan in sales for a Hangzhou cuisine brand through their live broadcasts [5]