《 人民日报 》（ 2025年12月04日 04 版） (责编：牛镛、岳弘彬) 目前，已累计处置违规直播间7.3万余个、账号2.4万余个，指导网站平台发布治理公告和典型案例28 期，严打一批大粉丝量主播账号，对各类打赏乱象行为形成震慑，娱乐团播等问题集中领域的生态面貌 明显改善，攀比打赏和诱骗打赏等不良行为得到有力遏制，行业风气持续向好。 本报北京12月3日电 （记者金歆）记者3日从中央网信办获悉："清朗·整治网络直播打赏乱象"专项行动 启动一个月以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏、诱导未 成年人打赏和刺激用户非理性打赏等突出问题，持续加大清理处置力度，完善打赏规则和管理制度，规 范直播打赏营利行为。 ...

（文章来源：人民日报） 目前，已累计处置违规直播间7.3万余个、账号2.4万余个，指导网站平台发布治理公告和典型案例28 期，严打一批大粉丝量主播账号，对各类打赏乱象行为形成震慑，娱乐团播等问题集中领域的生态面貌 明显改善，攀比打赏和诱骗打赏等不良行为得到有力遏制，行业风气持续向好。 本报北京12月3日电 （记者金歆）记者3日从中央网信办获悉："清朗·整治网络直播打赏乱象"专项行动 启动一个月以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏、诱导未 成年人打赏和刺激用户非理性打赏等突出问题，持续加大清理处置力度，完善打赏规则和管理制度，规 范直播打赏营利行为。 ...

新华社北京12月3日电 记者3日从中央网信办获悉，"清朗·整治网络直播打赏乱象"专项行动启动一个月 以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏等突出问题，持续加 大清理处置力度，完善打赏规则和管理制度，规范直播打赏营利行为。目前，已累计处置违规直播间 7.3万余个、账号2.4万余个。 ...

近期，中央网信办深入推进"清朗·整治网络直播打赏乱象"专项行动，针对低俗团播引诱打赏问题，督促网站平台持续加强团播内容管理， 从严处置一批顶风作案的违规账号。现将部分典型案例通报如下： 希望团播账号严格遵守法律法规和道德规范，不得发布传播违法违规和违背公序良俗内容，积极产出更多健康、向上、优质、体现社会价 值的好作品，共创良好网络生态。 来源：央视新闻 往期推荐 华为上新！带来四大首发黑科技 低俗内容吸引打赏。 团播账号"HN-三世烟火""Top-长安城""YC-热舞青春6.0"等，在直播过程中穿着暴露，频繁做出抖胸、扭动 臀部、淋湿衣物展示湿身效果等带有性暗示、性挑逗的动作，渲染低俗不良氛围，诱导用户打赏。相关账号已依法予以永久禁言或永 久封禁直播权限。 低俗惩罚诱导打赏。 团播账号"心动女孩""好多表妹哟""YZB女团"等，在直播过程中使用抽打脚底板、击打臀部、成员之间互相电击 等引人不适的惩罚方式，以及发出不雅声音，诱导用户通过打赏与主播进行低俗互动。相关账号已依法予以禁言或永久封禁直播权 限。 低俗玩法拉票打赏。 团播账号"Vibe-002""亿江南-后宫""蔚蓝海岸"等，在直播过程中采用送礼物排名选 ...

Core Viewpoint - The article discusses the recent actions taken by the Central Cyberspace Administration of China to address the issue of vulgar content in live streaming, particularly focusing on the regulation of group broadcasting accounts that induce tipping through inappropriate behavior [1][3]. Group Summaries Regulation Actions - The Central Cyberspace Administration is intensifying efforts to manage group broadcasting content and has taken strict measures against accounts that violate laws and ethical standards [1]. - Specific group broadcasting accounts have been permanently banned or had their live streaming privileges revoked due to their inappropriate content [3]. Examples of Violations - Certain accounts, such as "HN-三世烟火" and "Top-长安城," engaged in suggestive actions like revealing clothing and provocative movements to create a vulgar atmosphere, leading to user tipping [3]. - Other accounts, including "心动女孩" and "好多表妹哟," used uncomfortable punishment methods during live streams to encourage lowbrow interactions through tipping [3]. - Accounts like "Vibe-002" and "亿江南-后宫" employed gift ranking games that showcased monetary contributions to induce users to tip for higher rankings [3].

三、低俗玩法拉票打赏。团播账号"Vibe-002""亿江南-后宫""蔚蓝海岸"等，在直播过程中采用送礼物排 名选妃玩法，刻意展示团播成员礼物金额，通过金额攀比、镜头聚焦高排名主播敏感部位等形式，诱导 用户为主播送礼物提高排名。相关账号已依法予以禁言或永久封禁直播权限。 一、低俗内容吸引打赏。团播账号"HN-三世烟火""Top-长安城""YC-热舞青春6.0"等，在直播过程中穿 着暴露，频繁做出抖胸、扭动臀部、淋湿衣物展示湿身效果等带有性暗示、性挑逗的动作，渲染低俗不 良氛围，诱导用户打赏。相关账号已依法予以永久禁言或永久封禁直播权限。 北京商报讯（记者 魏蔚）11月26日，中央网信办通过官方微信公众号宣布，近期，中央网信办深入推 进"清朗·整治网络直播打赏乱象"专项行动，针对低俗团播引诱打赏问题，督促网站平台持续加强团播 内容管理，从严处置一批顶风作案的违规账号。并通报部分典型案例。 二、低俗惩罚诱导打赏。团播账号"心动女孩""好多表妹哟""YZB女团"等，在直播过程中使用抽打脚底 板、击打臀部、成员之间互相电击等引人不适的惩罚方式，以及发出不雅声音，诱导用户通过打赏与主 播进行低俗互动。相关账号已依法予以禁 ...

三、低俗玩法拉票打赏。 团播账号"Vibe-002""亿江南-后宫""蔚蓝海岸"等，在直播过程中采用送 礼物排名选妃玩法，刻意展示团播成员礼物金额，通过金额攀比、镜头聚焦高排名主播敏感部位等形 式，诱导用户为主播送礼物提高排名。相关账号已依法予以禁言或永久封禁直播权限。 希望团播账号严格遵守法律法规和道德规范，不得发布传播违法违规和违背公序良俗内容，积极产出更 多健康、向上、优质、体现社会价值的好作品，共创良好网络生态。 来源｜网信中国微信公众号 编辑 ｜瑜见 近期，中央网信办深入推进"清朗·整治网络直播打赏乱象"专项行动，针对低俗团播引诱打赏问题，督 促网站平台持续加强团播内容管理，从严处置一批顶风作案的违规账号。现将部分典型案例通报如下： 一、低俗内容吸引打赏。 团播账号"HN-三世烟火""Top-长安城""YC-热舞青春6.0"等，在直播过程 中穿着暴露，频繁做出抖胸、扭动臀部、淋湿衣物展示湿身效果等带有性暗示、性挑逗的动作，渲染低 俗不良氛围，诱导用户打赏。相关账号已依法予以永久禁言或永久封禁直播权限。 二、低俗惩罚诱导打赏。 团播账号"心动女孩""好多表妹哟""YZB女团"等，在直播过程中使用抽打脚 ...

Core Points - The central government initiated a two-month special action to address the chaos in online live streaming tipping, with significant penalties imposed on violators [1] - Douyin has implemented a health score system for live streamers, which has proven effective in managing and penalizing inappropriate behavior [2] - The platform has significantly reduced user reports of inducement tipping by 74% since 2025, indicating improved compliance and user awareness [2] Group 1 - Douyin has banned 660,000 "soft pornography" live streaming rooms and indefinitely revoked the live streaming permissions of 117,000 accounts involved in sexual violations since 2025 [2] - The platform employs a multi-modal large model to identify and intercept risks in live streaming content, enhancing its governance capabilities [1] - Douyin has established a governance chain to prevent black market activities related to sexual content, including preemptive risk identification and real-time content monitoring [1] Group 2 - The health score system for live streamers allows for ongoing assessment based on their behavior, leading to permanent revocation of permissions for repeat offenders [2] - In 2025, over 40,000 streamers were penalized for inducement tipping, with various restrictions imposed on their accounts [2] - Douyin has strengthened its content management regulations for group broadcasts, implementing tiered penalties for accounts with high rates of violations [2] Group 3 - The platform has reported 68 individuals detained for disseminating obscene content since 2025, reflecting its commitment to cooperating with law enforcement [3] - Douyin aims to continuously enhance its technical investments and governance efforts to combat vulgar live streaming and inducement tipping [3]

Core Viewpoint - The central government has initiated a two-month special action to rectify the rampant issues in the live streaming tipping industry, focusing on entertainment group broadcasts and private live streams that are prone to misconduct [1][2]. Group 1: Special Action Overview - The special action aims to address specific issues such as vulgar group broadcasts, false personas, inducement of minors to tip, and irrational tipping behaviors [1][2]. - The live streaming and short video industry in China is projected to reach a market revenue of 212.64 billion yuan by the end of 2024 [1]. Group 2: Targeted Areas and Issues - The action emphasizes the need for precise targeting of entertainment group broadcasts and private live streams, which have become high-frequency areas for misconduct due to their informal beginnings and hidden methods [2]. - The initiative is a continuation of previous "clean and clear" actions, aiming to confront the root causes of persistent issues in the live streaming tipping sector [2]. Group 3: Industry Responsibility and Future Direction - The rectification of tipping misconduct is not a temporary measure; it requires all stakeholders, including platforms, streamers, and agencies, to recognize their responsibilities and move away from exploitative practices [3]. - A healthy and sustainable live streaming ecosystem should focus on quality content and engaging interactions rather than lowbrow tactics aimed at maximizing tips [3].

Core Viewpoint - The Central Cyberspace Administration of China is launching a two-month special campaign titled "Clear and Rectify the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, focusing on problematic areas such as entertainment group broadcasts and private domain live streaming [2][3]. Summary by Relevant Sections Key Issues Addressed - The campaign targets four prominent issues: vulgar group broadcasts enticing rewards, deceptive personas luring rewards, inducing minors to reward, and stimulating irrational rewards from users [3]. - Specifically, the deceptive personas issue includes the creation of false identities such as "poor household," "princess," and "elite returnees," as well as impersonating professions like military personnel, teachers, and doctors to fabricate tragic stories or use AI-generated false content to deceive users into rewarding [3]. - The campaign also focuses on the issue of minors being induced to reward, including encouraging minors to misuse parental identity information to evade platform supervision and knowingly allowing minors to reward [3]. Regulatory Measures - The Central Cyberspace Administration requires local internet information departments to adopt a problem-oriented and effect-oriented approach, closely focusing on key issues, thoroughly investigating and cracking down on negative examples, and publicly exposing them to society [3]. - There is an emphasis on enhancing supervision and management of live streaming platforms and network anchors, ensuring accountability among live streaming platforms, network anchors, and MCN institutions, and improving the long-term governance of online live streaming reward issues [3].